Our client is Top Apparel. They own a portfolio of 15 brands of fashion. Historic growth has been in line with the market and the company is making good profits. Now management wants to invest money to grow the portfolio, but they are unsure on how to prioritize investment.
The client has asked us to help them determine which brands should get investments for future growth.
This is a primary qualitative case and includes reading graphs and data-tables to help you get to a solution.
Client should focus on four key brands to invest for future growth.
The following framework/structure provides an overview of the case:
The candidate should ask for more information on revenue, size & growth in order to determine how the brands are performing and which ones have more potential for growth.
Interviewer can have a brainstorm discussion on approach or structure or share the data with candidate to let him run the analysis.
Candidate should point out the following based on the data:
High Apparel should focus on brand B, H, K & M to invest for further growth as the largest brands are profitable with fast growth rates.
Is there a way to restore profitability for Brand E?
A little late for this question, but thought I give it a shot, since I use charts in my cases often. What's the biggest mistake I see? Looking for patterns in values. To give an example: Let's say,... (mehr)
Hey Liam, There's several different ways of approaching the same case (and they can all be right!), that said, below you can find the one I often prefer: 1. Analyze the external factors/market (... (mehr)
Hi Elisey, I would personally not recommend to use a single framework for all the so-called business situations (M&A, Entry, New product, Operations etc). Although this would help to more easil... (mehr)
Hi, You can use the following approach: Take a minute to look at the graph Read the graph title Look at the graph type and define the type (pie chart, line chart, etc) Look at the lege... (mehr)
Portfolio strategy cases. For example: a consumer goods company operates in 5 markets: oral care, cleaning supplies, laundry detergents and snacks and they want to know in which segments they should d... (mehr)
The Compounded Annual Growth Rate (CAGR) Is a theoretical steady growth rate over a specific amount of time, not the average of the Y-o-Y growth rates. It can mask sub-trends within the period
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