Any case studies or links to similar material would be appreciated.
(editiert)
Any case studies or links to similar material would be appreciated.
(editiert)
Anonymous,
Case questions will obviously depend on the interviewer and the group you are trying to join. When I looked st the credit card side for example, I was given credit card related questions.
In general, I'd prepare for fairly demanding math questions centered around break even analysis and resolution of 3 equations / 2 unknowns problems
Hope this helps -
COF will definitely give you a case featuring a lot of math. I suggest you review the break-even formulas specifically. Type of questions would be "how will a shift in credit card take rate impact the break-even of this marketing campaign"
Everyone thinks that Capital One is all about heavy quantitative cases. And while its true that they do highly value analytical skills, they tend to ask a lot of short, rapid fire questions focused on assessing your conceptual thinking. They are a very innovative company and value creative thinking. So, be prepared to be tested on conceptual and quantitative types of questions versus structuring questions.
Hi!
To add on top of previous comments, in a nutshell: use the overall cases for MBB.
Cheers,
Clara
Hi,
You can have a look at the two following threads
Marketing strategy of credit card business - different client segments
How should I approach the following question: estimate the market size of credit cards in the U.S.?
It should be relevant for what you are looking for.
Hope it will help.
David
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Die qualitative und quantitative Analyse ist eine wichtige Fähigkeit im Consulting, die je nach Projekt einen besseren Einblick in ein Unternehmen geben.
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