Hi,
I'm struggling with finding clever ways of approaching pricing cases.
I typically use the classic P=R-C, but I find it hard to use that when the competition and/or seasonality is an issue.
Do you know any good framework for pricing cases?
Thanks!
Thanks Vlad, very helpful!
Hi Vlad, I just want to ask you what the difference would be regarding point 2 - value-based and point 3 - competitor? It seems like you're comparing with competitors' products and/or substitutes for both options. Thanks
I think the point 2 focuses on customers' WTP (willingness to pay). Figuring out customers' WTP is the best way to price the product