Hi !
I am always confused while dealing market entry cases. I end up with 5 buckets and feel that 5 is too much but I cannot handle the entire case in lesser number of buckets. I feel this might cause me trouble in interviews. This is what I do for a case of new market entry requiring a certain profit :
1. Market Size : size, growth, customer segments
2. Market Share : competition, product differentiation, distribution network
3. Profitability : revenue , cost, breakeven
4. Capability and risks: financial and operational capability, other risks
5. How to enter the market : organic or inorganic
Please let me know if it ok to have 5 buckets or I am doing something wrong.