Yes, your approach is correct.

Let me add that the major benefit you have in this initiative is that you can leverage an existing customer base and channels to sell your product. So you can either say that you will sell more, and that customer acquisition costs will be lower (i.e. costs related to channel and promotion actitivities). 

Would probably add that churn rate is likely to be lower (you have more loyalty as customers would have to cancel two services, not just one).

Brilliant! I like what you have done.

Hi there,

First of all, congratulations on the solid structure and great ideas on synergies!

This is indeed an interesting question which is probably relevant for quite a lot of users, so I am happy to provide my perspective on it:

• In addition to your already very detailed list of synergies, I would advise you to add lower customer acquisition costs in your “VC” bucket for the company's energy business.

In case you want a more detailed discussion on how to best approach and structure (M&A) case studies, please feel free to contact me directly.

I hope this helps,

Hagen