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Business Sense

Business sense refers to the ability to quickly grasp economic dynamics and make decisions that are both strategically and commercially sound. In consulting, it’s not enough to repeat theories from your business degree. What matters is a deep understanding of how companies operate, what drives markets, and what different stakeholders are aiming to achieve.

Consultants with strong business acumen can quickly adapt to new industries, understand client needs, and set priorities that make economic sense. They don’t just ask, “What is analytically correct?” – they also ask, “What truly benefits the company?” This mindset often makes the difference in a case interview.
 

 

Why Your Business Sense Matters in Consulting

As a consultant, you’re expected not only to analyze complex problems but also to think in a solution-oriented and entrepreneurial way. A strong business mindset helps you put analyses into context, assess actions realistically, and focus on generating maximum client value.

In day-to-day consulting, you're working under pressure, collaborating with decision-makers, and constantly weighing trade-offs. Those who think commercially and can strategically prioritize have a clear edge.

In a case interview, showing that you understand markets and business models is key – it sets you apart and proves your readiness for the job.

👉 In our Case Library, you can prepare effectively with curated practice cases and put your business sense to the test.

Company case provided by Company case by
thyssenkrupp Management Consulting
tkMC Case: Market entry strategy in the lithium materials trade market
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent years. They consider expanding their target market and entering the Lithium (electric vehicle battery grade) trade, due to the current high demand for electric cars and Lithium-ion batteries. The client is concerned about minimizing the cash spending and about improving the payback period for this market-entry campaign, due to corporate cash policy.As a consultant, you are expected to calculate the size of the Lithium market and to assess the payback periods for an organic market entry (with own resources) as well as for the acquisition of an established company. Finally, the client expects a proposal about the best market entry strategy and potential opportunities and risks.
4.0
25.5k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
New product
Profitability analysis
Case by
PrepLounge
Nutripremium
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products:Vitamin-supplements for pregnant womenConcentrated dehydrated aliments and vitamin pills for sick patients (with Diabetes or Cancer).The CEO of Nutripremium thinks that the market in Europe is starting to get saturated and wants you to analyze the Chinese market.What are the key areas you would explore to determine whether this is a good idea?
4.5
76.6k times solved
Difficulty: Advanced
Candidate-led
Market analysis
Market entry
Market sizing
Company case provided by Company case by
Mercedes-Benz Management Consulting
MBMC Case: Software-Revolution im Automobilsektor
Ein Automobilhersteller hat zu einer Strategiekonferenz mit dem Vorstand eingeladen. Es soll die zukünftige Positionierung des Unternehmens diskutiert werden. Sie sind als Speaker in der Konferenz eingeplant und sollen einige Fragestellungen beantworten, die Sie vom Vorstand erhalten haben.Grundsätzlich kommt es dem Unternehmen darauf an, mit der strategischen Ausrichtung einen mittel- bis langfristigen Wettbewerbsvorteil auf dem Markt zu erlangen.
4.7
8.0k times solved
Difficulty: Intermediate
Interviewer-led
New product
Profitability analysis
Expert case by
Benjamin
McKinsey Unconventional Case: Inclusive Cafes
Your client is a leading retail coffee chain. They are present in several countries globally and are a popular brand in most of the markets that they operate in, with several thousands stores in operation.A key focus of the company currently is diversity & inclusion. In their biggest market which is the US, 1 in 4 people have some sort of disability. One realization the client has had is that their retail stores are not as inclusive to individuals with disabilities. McKinsey has been brought on to help them design more inclusive spaces in their retail stores.
4.5
900+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Company case provided by Company case by
RSM Ebner Stolz Management Consultants
RSM Ebner Stolz Case: Noch zu retten?
Sie werden vom Management der mittelständischen Packaging-Group gebeten, eine Einschätzung zur wirtschaftlichen Lage des Konzerns abzugeben. Im Rahmen der Analyse der operativen Ergebnisse der Auslandswerke soll das Werk identifiziert werden, bei dem der aktuell größte Handlungsbedarf besteht. Davon ausgehend sollen Optionen erarbeitet und bewertet werden, die der Kandidat dem Management im Umgang mit diesem Auslandswerk empfehlen würde und was ggf. auf Basis der Analyse für Rückschlüsse hinsichtlich der Konzernzahlen gezogen werden können.
3.1
12.2k times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Profitability analysis
Case by
PrepLounge
Spain Shipping
Our client is a local shipping firm in Spain where they handle local shipping of packages delivered by international shipping firms like FedEx, UPS & DHL. These firms deliver packages to the key city hubs and then our client takes it from there.They want to know how many trucks they should lease to support their operations. From a cost-savings perspective they can only lease one model-type and we need to find out how many trucks the start-up needs.
4.2
5.1k times solved
Difficulty: Beginner
Candidate-led
Operations strategy
Profitability analysis
Company case provided by Company case by
EY-Parthenon
EY-Parthenon Case: Virtual Marketplace
A leading online real estate marketplace in Germany – your-new-home.com – is struggling with stagnating sales after many years of high growth rates. In a preliminary project with EY-Parthenon, the market environment has already been examined in detail – competitors, new entrants, customer needs, etc.As a result, you are asked to identify growth areas and quantify the potential sales uplift for the management.
4.3
82.2k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Profitability analysis
Company case provided by Company case by
Stern Stewart & Co.
Stern Stewart Case: TexGroup – Breaking the crisis of a traditional textile company
TexGroup is a family-owned German heritage company, now in its third generation of leadership. Specializing in high-quality, Made-in-Germany textiles, the company operates across four distinct product segments: TexCasual, TexPremium, TexSport, and TexProfessional. TexGroup supplies its products to a diverse portfolio of fashion brands, with a strong focus on the European market.In recent years, TexGroup has faced increasing financial pressure, with steadily declining profit margins. The recently concluded 2024 fiscal year closed with a historically low EBIT margin of just 0.6%, raising serious concerns among management about a continued downward spiral that could push the company into financial losses.To stop this negative trend and secure long-term success, TexGroup is seeking an external consulting team to setup and implement a structured turnaround program. The primary target is to achieve 10% sustainable EBIT margin within two years. Note: During our assessment day, candidates could receive a laptop and an Excel file to analyze data and perform calculations. While this case can be solved without the Excel file, downloading it allows for a more pragmatic experience. Download the file here.
4.9
8.3k times solved
Difficulty: Advanced
Candidate-led
Restructuring
Expert case by
Benjamin
MBB Unconventional Case: Coral Reefs
Your client is the Government of Indonesia, specifically a joint committee formed between a few key ministries including the Ministry of Marine Affairs & Fisheries, Ministry of Tourism and Ministry of Environment & Forestry. Indonesia is one of the largest developing countries in the world, with a population of about 285M people and an average monthly income of only USD 500. Located in Southeast Asia, Indonesia is actually a vast archipelago comprised of 17,000 islands, giving it one of the longest and most complex coastlines in the world. It is also part of the Coral Triangle, an area demarcated by scientists as the global epicenter of marine diversity. Your client tells you that Indonesia's once pristine coral reefs have seen a rapid decline over the past decade. They have come to you for help and want to figure out what is causing the problem.
5.0
500+ times solved
Difficulty: Advanced
Candidate-led
Non-conventional
Public sector
Case by
PrepLounge
Liquid Energy
Liquid Energy, an Oil & Gas company, is evaluating the purchase of one of three oil fields in Latin America. After purchasing the rights to extract oil from one of these fields, Liquid Energy will outsource the drilling activity. You have been brought in to identify the best investment for Liquid Energy.How would you evaluate the three oil fields, and which oil field should Liquid Energy purchase?
4.0
10.3k times solved
Difficulty: Intermediate
Interviewer-led
Growth strategy
Market analysis
Profitability analysis
Case by
PrepLounge
From online to offline
We are thinking of establishing a door-to-door distribution of an existing online newspaper in Kolkata, India. We haven't spent much time on how the process would work in practice yet. Can you help us evaluate the feasibility of the plan?
3.7
4.8k times solved
Difficulty: Beginner
Candidate-led
Operations strategy
Case by
PrepLounge
Powered Wheelchairs
We have been hired by the CEO of Comfort Chairs, a company that manufactures complex powered wheelchairs. Comfort Chairs has headquarters in Sweden with manufacturing in Sweden and sales all over Europe. The company enjoys a strong market position and is known for being a pioneer in its industry. It was recently acquired by a leading global private equity firm that is interested in driving the international growth of Comfort Chairs. Especially, the US market looks very interesting.The CEO has hired you to help him with two things:1. Determine the size and the growth of the US market for complex powered wheelchairs.2. Analyze whether entering the US market is attractive.
4.5
8.9k times solved
Difficulty: Advanced
Candidate-led
Market entry
Market sizing
Expert case by
Moritz
Car Convenience (McKinsey 1st & 2nd round)
CLIENT OBJECTIVEOur client is Convenio, a US based company that operates a number of micro convenience stores and vending machines throughout the country. Convenio is considering the launch of a new product to enable convenience in passenger transportation and is seeking McKinsey’s help to determine whether or not that’s a good idea to grow their convenience business.BACKGROUND INFORMATIONConvenio’s new value proposition is a mobile convenience store that is installed in the middle console of taxis, or private cars for ridesharing, called 'Moove'. It's a transparent box that is typically stocked with small snack items, such as chewing gums, chocolate bars, cooled drinks, but also non-food items such as personal hygiene products or phone chargers. The customer purchases an item by scanning a QR code, selecting the item, and completing the transaction via the Moove platform online. The driver then receives a confirmation and hands the article to the rider, earning a commission with each sale. Drivers will carry limited stock of products in their trunk and re-stock in selected locations through Convenio’s existing supply chain network. The CEO of the company is seeking McKinsey’s help in determining the attractiveness to pursue this business in the US.
3.7
3.2k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Case by
PrepLounge
Practical LBO Interview Questions for Finance
This set of questions helps you apply key LBO concepts in practical, realistic interview scenarios. You'll explore how leveraged buyout logic is used to assess deal structures, compare financing options, and evaluate the impact of working capital changes, covenants, and dividend recapitalizations on investor returns.In total, walking through this set in an interview would take approximately 35 minutes, making up around 70% of a typical 45-minute interview. Below, you’ll find model answers for each question, along with tips for the interviewer on what to look for in candidate responses.
5.0
400+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
Case by
PrepLounge
IPO Interview Questions for Finance
An Initial Public Offering (IPO) is one of the most important events in a company’s lifecycle and a frequent topic in investment banking interviews. This case will test your understanding of IPO basics, process steps, valuation methods, and recent market dynamics.
5.0
100+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Valuation
Case by
PrepLounge
McKinsey Case: Digital & Vegan Restaurant Franchise
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franchise player from Austria, called “VegDigi”. VegDigi has just 3 corporate restaurants in Vienna and no franchisees, yet, but their business model is considered innovative for a restaurant industry, and is based on 3 pillars:Proprietary IT system – VegDigi’s team has developed their own IT system (which manages all restaurant processes – from cashier desk and employee schedules to inventory management and delivery).Innovative vegan menu – VegDigi offers fresh, whole-foods vegan menu, which differentiates itself from the rest of the fast food offering in taste and quality. VegDigi puts a lot of focus on its foods being healthy.Transparent business practices and processes – VegDigi prouds itself to be a transparent business, meaning they publish all their data and talk about their success and failures openly online.Our client has engaged us to help them to determine whether or not to make an investment into the VegDigi.
4.6
26.1k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Pricing
Valuation
Case by
PrepLounge
ChemCo Foods
A chemical producer is a major manufacturer of chemical products used to preserve foods in containers. The company has seen an increase in market share, but the company has also seen a decline in profits. Our client, the CEO is worried about this trend and hires you to investigate what is going on.
4.0
5.2k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
Expert case by
Benjamin
Revolut Mock Interview: Strategy & Operations
You are part of the Strategy & Operations team at Revolut.Revolut has had significant growth over the past couple of years, with customer base growing 20-30% per year. Our apps have also been highly rated in the various app stores - be it GooglePlay or on the Apple store.Revolut's current customer strategy is to segment customers based on their subscription tiers/plans. Standard: FreePlus: $3.99/mthPremium: $7.99/mthMetal: $14.99/mthUltra: Ultra $55/mthKey differentiation between the plans are in the pricing and features. Namely, the more expensive tiers like Metal and Ultra have additional features such as personalized and premium card design, free access to lifestyle apps (e.g. Financial Times, Class Pass etc), better FX rates and priority customer support.It's great that Revolut has been expanding rapidly, but we are starting to see some stresses on our existing operations and processes. One key area of concern is in customer service, our satisfaction scores have started to trend down and call center headcounts and costs have been increasing in recent years, but we are struggling to handle the load of incoming requests and tickets.You have been tasked to lead a project to solve this problem without ballooning costs. 
5.0
800+ times solved
Difficulty: Advanced
Interviewer-led
Operations strategy
Case by
PrepLounge
Pickup Manufacturer
The automobile manufacturer CarsCo has difficulties with the profitability of its pick-up unit in Thailand. The candidate is supposed to evaluate the situation by answering a line of questions that are presented in the “suggested approach” section.
4.1
7.9k times solved
Difficulty: Beginner
Interviewer-led
Market analysis
Profitability analysis

How Business Sense Shows Up in Case Interviews

Your business sense won’t be tested directly – but it shows up in your thinking, your assumptions, and your recommendations. Here are five moments when it really counts:

5 tips on how to show business sense in case interviews

1. Define a clear objective.

Clarify what the company wants to achieve in the case. Is it short-term profit, long-term growth, or a stronger market position? A well-defined goal aligns your analysis and recommendations – and shows you understand the business context.

2. Develop sound hypotheses.

Top candidates derive economically plausible hypotheses. If revenue is dropping, explore potential causes like demandpricing, or competitive pressure.

3. Evaluate actions realistically.

Go beyond theory. Consider real-world feasibility, conflicting objectives, and strategic risks. Instead of simply saying “raise prices,” consider price elasticity, customer segments, and likely competitor reactions.

4. Interpret numbers in the right context.

Numbers only make sense when interpreted correctly. High margins might signal a premium position – or upcoming competitive threatsBusiness sense means understanding what the numbers imply in context.

5. Make a well-founded recommendation.

Your final recommendation should be logical and economically viable. Acknowledge risks or gaps, and show that your solution could succeed in the real world.
 

How to Train Your Business Sense

Business sense isn’t innate – it’s a skill you can develop. The key is to build a solid understanding of economic principles and learn how real-world decisions are made.

Start by regularly reading business news. Outlets like New York Times, the Wall Street Journal or the Financial Times will help you get a feel for marketsbusiness models, and strategic thinking. Go beyond the facts – try to understand the economic rationale behind each story.

When practicing case interviews, stay sharp and reflective. Ask yourself: Is my reasoning not only logical but also economically sound?

Mock interviews with peers are especially helpful. You’ll improve your communication skills and receive valuable feedback.

👉 Use our Meeting Board to find peers and practice together.

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👉  Want to take it a step further? Connect with our experienced coaches.

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Also, think like an entrepreneur in daily life. Observe companies, analyze new strategies, and reflect on what drives success or failure. The more often you go through this process, the sharper your business intuition becomes – and that’s what sets you apart in interviews.
 

Key Takeaways

Business sense is one of the most important success factors in both consulting and case interviews. It reflects your ability to quickly recognize economic patterns, form sound assumptions, and make realistic, client-oriented decisions. In interviews, what sets top candidates apart isn’t memorized theory but the ability to see the bigger picture: understanding what really matters to a business, prioritizing strategically, and proposing solutions that are both practical and value-driven.

To demonstrate your business sense, it’s crucial to clearly define the objective of the case, develop plausible hypotheses, assess potential actions not only analytically but also from a business standpoint, and interpret numbers within the correct context. Your final recommendation should be not just logical, but economically viable and well thought through.

The good news is that business sense can be learned. By regularly reading business news, reflecting on strategic decisions, working through case interviews critically, and actively seeking feedback, you’ll build a strong foundation in economic thinking. Over time, this mindset will not only boost your interview performance but also set you up for long-term success in consulting.

Let's Move On With the Next Articles:

Presentation and Communication
Consulting Skills & Preparation
The majority and the most obvious part of preparation is, of course, the substantive preparation for your case interview. However, you also need to present what you have learned in a way that gives your interviewer an impression of your personality and character. This means that you must appear confident and communicate clearly and precisely. The best preparation is useless if you come across as closed-off and insecure. As a consultant, you must always appear trustworthy and confident when interacting with clients to be taken seriously and to enable you and your team to work in a solution-oriented manner. This is already tested in the case interview – albeit indirectly ;)
To the article
General Knowledge
Consulting Skills & Preparation
In case interviews, having solid general knowledge can make a big difference, especially in market sizing questions. Knowing basic facts about regions, population sizes, and economic indicators helps you build stronger arguments. It’s not just about the analysis itself but also about showing interviewers that you understand global trends and can quickly process key information — an important skill in consulting.In a case interview, quick and accurate estimates are essential. For example, if you're asked to evaluate the potential market for a product in a specific country, having solid data — like the population size — is crucial. Without this information, it can be challenging to make a meaningful calculation.In addition to national market data, it's important to know about key global markets. Being familiar with major economic regions like the U.S., China, and the EU is valuable because large consulting firms such as McKinsey and BCG operate extensively in these areas. A solid understanding of these regions shows that you can think about global factors and helps you stand out from other candidates. What Your Knowledge of Population, Economy & Geography Says About YouHaving strong general knowledge in specific areas not only shows that you are well-prepared, but also that you can quickly understand economic relationships—a crucial skill in consulting. When you have information like population sizes or a country's Gross Domestic Product (GDP) at your fingertips, you can quickly verify assumptions and make informed decisions, which is exactly what case interviews expect.Additionally, your knowledge of these topics demonstrates a genuine interest in world affairs and your ability to recognize and understand global trends. This insight is vital for evaluating how political, economic, and social changes affect businesses. It also highlights your capability to absorb and use complex data effectively.PopulationCountry/RegionPopulation (approx.)Worldwide8.05 billionChina1.426 billionIndia1.419 billionEurope (EU states)450 millionUSA335 millionIndonesia277 millionBrazil203 millionRussia143 millionJapan124 millionGermany83 millionUK68 millionGDP Forecast in USD for 2024Country/RegionGDP 2024 (approx. in trillions USD)Worldwide105 trillion USDUSA25 trillion USDChina18 trillion USDJapan4.3 trillion USDGermany4.5 trillion USDFrance3.0 trillion USDUK3.1 trillion USDIndia3.9 trillion USDItaly2.2 trillion USDBrazil2.1 trillion USDCanada2.2 trillion USD Key Data to Know for Your Case InterviewIn case interviews, making quick and accurate estimates is key. A good grasp of units, along with basic fraction and percentage calculations, is essential for working efficiently. Additionally, being comfortable with time units is important for making rough estimates and calculations. The table of larger and smaller time units below provides a handy overview of commonly needed values. These fundamental skills help you tackle tasks confidently and quickly.Overview of Time Conversions: Days, Weeks and HoursLarger UnitsSmaller UnitsDays/Year365 days (In leap years: 366 days)Days/3 Years1,095 daysDays/4 Years1,461 days (including 1 leap year)Weeks/Year52 weeksHours/Week168 hoursSeconds/Hour3,600 secondsConversion of Fractions to Percentages and Decimal ValuesFractionPercentageDecimal1/520%0.201/616.67%0.16671/714.29%0.14291/812.5%0.1251/911.11%0.11111/1010%0.101/119.09%0.09091/128.33%0.08331/137.69%0.07691/147.14%0.07141/156.67%0.06671/166.25%0.06251/175.88%0.05881/185.56%0.05561/195.26%0.05261/205%0.05Remember, it’s not enough to just memorize these numbers—you also need to be able to calculate with them effectively!Use our Mental Math Tool to specifically train your math skills and prepare for your next interview.
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Preparation Plan
Consulting Skills & Preparation
Preparing for a case interview can feel overwhelming, but having a structured plan will help you stay focused and make steady progress. A well-organized approach ensures you build a strong foundation, practice effectively, and refine your skills before the big day.In this guide, we will walk you through the key components of an effective practice plan, including self-study, peer practice, and working with a coach. Let’s go! 
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