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Topic Overview
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Business Sense

Business sense refers to the ability to quickly grasp economic dynamics and make decisions that are both strategically and commercially sound. In consulting, it’s not enough to repeat theories from your business degree. What matters is a deep understanding of how companies operate, what drives markets, and what different stakeholders are aiming to achieve.

Consultants with strong business acumen can quickly adapt to new industries, understand client needs, and set priorities that make economic sense. They don’t just ask, “What is analytically correct?” – they also ask, “What truly benefits the company?” This mindset often makes the difference in a case interview.
 

 

Why Your Business Sense Matters in Consulting

As a consultant, you’re expected not only to analyze complex problems but also to think in a solution-oriented and entrepreneurial way. A strong business mindset helps you put analyses into context, assess actions realistically, and focus on generating maximum client value.

In day-to-day consulting, you're working under pressure, collaborating with decision-makers, and constantly weighing trade-offs. Those who think commercially and can strategically prioritize have a clear edge.

In a case interview, showing that you understand markets and business models is key – it sets you apart and proves your readiness for the job.

👉 In our Case Library, you can prepare effectively with curated practice cases and put your business sense to the test.

Case by
PrepLounge
Cost of Capital Interview Questions for Finance
5.0
< 100 times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you master the core concepts behind a company’s Cost of Capital. The prog(...)
This set of questions is designed to help you master the core concepts behind a company’s Cost of Capital. The progression takes you from the mec(...)
Case by
PrepLounge
Derivatives & Hedging – Interview Questions for Finance
5.0
< 100 times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
This question set explores how companies use forwards, swaps, and options in practice to manage risk. You’ll cover theor(...)
This question set explores how companies use forwards, swaps, and options in practice to manage risk. You’ll cover theory, applications, and calculati(...)
Case by
PrepLounge
Advanced LBO Interview Questions for Finance
5.0
100+ times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structur(...)
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structure, debt repayment flows, purch(...)
Case by
PrepLounge
Intermediate Valuation & DCF Interview Questions for Finance
5.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This intermediate-level question set covers key concepts in valuation, with a particular focus on the Discounted Cash Fl(...)
This intermediate-level question set covers key concepts in valuation, with a particular focus on the Discounted Cash Flow (DCF) method. You'll review(...)
Case by
PrepLounge
Practical LBO Interview Questions for Finance
5.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions helps you apply key LBO concepts in practical, realistic interview scenarios. You'll explore how l(...)
This set of questions helps you apply key LBO concepts in practical, realistic interview scenarios. You'll explore how leveraged buyout logic is used(...)
Case by
PrepLounge
Basic Accounting Interview Questions for Finance
5.0
300+ times solved
Difficulty: Beginner
Interviewer-led
Audit
This set of questions is designed to help you master key concepts in accounting and financial analysis. The difficulty p(...)
This set of questions is designed to help you master key concepts in accounting and financial analysis. The difficulty progresses from foundational qu(...)
Case by
PrepLounge
Basic Merger Model Interview Questions for Finance
5.0
400+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and di(...)
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and dilution, deal structuring, and(...)
Case by
PrepLounge
LBO Interview Questions for Finance
5.0
200+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you master key concepts in Leveraged Buyouts (LBOs). The difficulty progresses(...)
This set of questions is designed to help you master key concepts in Leveraged Buyouts (LBOs). The difficulty progresses from foundational questions a(...)
Case by
PrepLounge
Energy Sector Valuation & Interview Questions for Finance
5.0
< 100 times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuing energy and natural resources companies is very different from other industries. Commodity price swings, capital(...)
Valuing energy and natural resources companies is very different from other industries. Commodity price swings, capital intensity, and the role of res(...)
Case by
PrepLounge
Enterprise & Equity Value Interview Questions for Finance
5.0
200+ times solved
Difficulty: Beginner
Interviewer-led
Valuation
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The que(...)
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The questions start with basic concep(...)
Case by
PrepLounge
Working Capital & Cash Flow Interview Questions for Finance
0.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Operations strategy
Working capital and cash flow are core drivers of a company’s liquidity and financial health, and they frequently come u(...)
Working capital and cash flow are core drivers of a company’s liquidity and financial health, and they frequently come up in finance interviews. This(...)
Case by
PrepLounge
IPO Interview Questions for Finance
5.0
100+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Valuation
An Initial Public Offering (IPO) is one of the most important events in a company’s lifecycle and a frequent topic in in(...)
An Initial Public Offering (IPO) is one of the most important events in a company’s lifecycle and a frequent topic in investment banking interviews. T(...)
Case by
PrepLounge
Restructuring & Distressed M&A Interview Questions for Finance
5.0
100+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Restructuring
This set explores the fundamentals of restructuring and distressed M&A, focusing on valuation, capital structure, fi(...)
This set explores the fundamentals of restructuring and distressed M&A, focusing on valuation, capital structure, financing tools, and practical d(...)
Case by
PrepLounge
Working Capital Forecasting at FreshHarvest AG
5.0
300+ times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Valuation
You’re advising FreshHarvest AG, a fast-growing food distribution company based in Germany. They operate on tight margin(...)
You’re advising FreshHarvest AG, a fast-growing food distribution company based in Germany. They operate on tight margins, high volumes, and have rece(...)
Case by
PrepLounge
DCF Analysis at CloudCore Inc.
5.0
300+ times solved
Difficulty: Intermediate
Interviewer-led
Valuation
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard(...)
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard unlevered DCF model using a W(...)
Case by
PrepLounge
M&A Interview Case: Should SteelTech Buy BoltWerk?
5.0
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to(...)
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to expand its product portfolio(...)
Case by
PrepLounge
M&A & Synergies Interview Questions for Finance
5.0
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
This question set explores the essentials of Mergers & Acquisitions (M&A) with a strong focus on synergies, valu(...)
This question set explores the essentials of Mergers & Acquisitions (M&A) with a strong focus on synergies, valuation implications, and deal s(...)
Case by
PrepLounge
M&A Interview Questions for Finance
5.0
300+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
This set of questions is designed to help you master the fundamentals of mergers and acquisitions (M&A). The questio(...)
This set of questions is designed to help you master the fundamentals of mergers and acquisitions (M&A). The questions start with basic concepts,(...)
Case by
PrepLounge
Intermediate Valuation Interview Questions for Finance
5.0
300+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This question set helps you go beyond the basics of valuation by comparing key methodologies and exploring when and how(...)
This question set helps you go beyond the basics of valuation by comparing key methodologies and exploring when and how to use each one effectively. Y(...)
Case by
PrepLounge
DCF Analysis at CloudCore Inc.
5.0
300+ times solved
Difficulty: Intermediate
Interviewer-led
Valuation
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard(...)
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard unlevered DCF model using a W(...)
Case by
PrepLounge
IPO Interview Questions for Finance
5.0
100+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Valuation
An Initial Public Offering (IPO) is one of the most important events in a company’s lifecycle and a frequent topic in in(...)
An Initial Public Offering (IPO) is one of the most important events in a company’s lifecycle and a frequent topic in investment banking interviews. T(...)
Company case by
Forvis Mazars
Forvis Mazars Case: Prüfung der Carvermietungen GmbH
4.0
8.7k times solved
Difficulty: Intermediate
Interviewer-led
Audit
Valuation
Sie sind Abschlussprüfer der CarVermietungen GmbH, einem deutschen Unternehmen, das geleaste Fahrzeuge europaweit an Pri(...)
Sie sind Abschlussprüfer der CarVermietungen GmbH, einem deutschen Unternehmen, das geleaste Fahrzeuge europaweit an Privat- und Geschäftskunden weite(...)
Case by
PrepLounge
Powered Wheelchairs
4.5
8.2k times solved
Difficulty: Advanced
Candidate-led
Market entry
Market sizing
We have been hired by the CEO of Comfort Chairs, a company that manufactures complex powered wheelchairs. Comfort C(...)
We have been hired by the CEO of Comfort Chairs, a company that manufactures complex powered wheelchairs. Comfort Chairs has headquarters in(...)
Case by
PrepLounge
Bank envelope
4.5
63.5k times solved
Difficulty: Beginner
Candidate-led
Pricing
Profitability analysis
Your client, Customlope, is the leader in the US secure envelope manufacturing industry. Banks buy these envelopes for o(...)
Your client, Customlope, is the leader in the US secure envelope manufacturing industry. Banks buy these envelopes for operations such as money deposi(...)
Company case by
zeb Consulting
zeb case: Quo vadis, customer?
4.3
80.0k times solved
Difficulty: Advanced
Candidate-led
Operations strategy
Profitability analysis
The bank "His Earlship Charles", a domestic retail and private bank is in a difficult situation. Profits have been decli(...)
The bank "His Earlship Charles", a domestic retail and private bank is in a difficult situation. Profits have been declining over the past years due t(...)
Expert case by
GreenLife Bank expands into Asia (McKinsey 2nd round)
4.7
4.6k times solved
Difficulty: Advanced
Interviewer-led
Growth strategy
Operations strategy
Organizational behavior
Restructuring
Sustainability
Our client is Green Life, a digital challenger bank based in Europe. The bank operates solely online and offers its clie(...)
Our client is Green Life, a digital challenger bank based in Europe. The bank operates solely online and offers its clients a variety of current accou(...)
Case by
PrepLounge
Enterprise & Equity Value Interview Questions for Finance
5.0
200+ times solved
Difficulty: Beginner
Interviewer-led
Valuation
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The que(...)
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The questions start with basic concep(...)
Case by
PrepLounge
Basic Valuation Interview Questions for Finance
5.0
500+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you prepare for the most common valuation topics in finance interviews. It cov(...)
This set of questions is designed to help you prepare for the most common valuation topics in finance interviews. It covers the basics (like DCF, comp(...)
Case by
PrepLounge
Nearshoring - Opportunity study and Business case
4.2
2.9k times solved
Difficulty: Intermediate
Candidate-led
Operations strategy
Profitability analysis
Your client is an international Corporate & Investment Bank (CIB). It is France based and has already expanded to Po(...)
Your client is an international Corporate & Investment Bank (CIB). It is France based and has already expanded to Poland (Warsaw), Asia and Americ(...)
Case by
PrepLounge
Advanced Valuation Interview Questions for Finance
5.0
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and privat(...)
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and private company valuation, tax asset(...)
Case by
PrepLounge
Basic Accounting Interview Questions for Finance
5.0
300+ times solved
Difficulty: Beginner
Interviewer-led
Audit
This set of questions is designed to help you master key concepts in accounting and financial analysis. The difficulty p(...)
This set of questions is designed to help you master key concepts in accounting and financial analysis. The difficulty progresses from foundational qu(...)
Case by
PrepLounge
Fast Food Pricing
4.5
7.4k times solved
Difficulty: Intermediate
Interviewer-led
Pricing
Profitability analysis
Our client is a global fast-food restaurant that offers a wide range of breakfast and rest of day products including bur(...)
Our client is a global fast-food restaurant that offers a wide range of breakfast and rest of day products including burgers, salads, fries, and bever(...)
Case by
PrepLounge
Nutripremium
4.5
75.9k times solved
Difficulty: Advanced
Candidate-led
Market analysis
Market entry
Market sizing
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based i(...)
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent m(...)
Case by
PrepLounge
Energy Sector Valuation & Interview Questions for Finance
5.0
< 100 times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuing energy and natural resources companies is very different from other industries. Commodity price swings, capital(...)
Valuing energy and natural resources companies is very different from other industries. Commodity price swings, capital intensity, and the role of res(...)
Case by
PrepLounge
Intermediate Valuation Interview Questions for Finance
5.0
300+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This question set helps you go beyond the basics of valuation by comparing key methodologies and exploring when and how(...)
This question set helps you go beyond the basics of valuation by comparing key methodologies and exploring when and how to use each one effectively. Y(...)
Case by
PrepLounge
Intermediate Valuation & DCF Interview Questions for Finance
5.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This intermediate-level question set covers key concepts in valuation, with a particular focus on the Discounted Cash Fl(...)
This intermediate-level question set covers key concepts in valuation, with a particular focus on the Discounted Cash Flow (DCF) method. You'll review(...)
Case by
PrepLounge
Bookl
4.1
12.5k times solved
Difficulty: Intermediate
Interviewer-led
Capacity change
Operations strategy
Your client, Bookl, is a publishing company with stable sales in terms of both volume and price.Its distribution warehou(...)
Your client, Bookl, is a publishing company with stable sales in terms of both volume and price.Its distribution warehouse is reaching maximum capacit(...)
Case by
PrepLounge
McKinsey Case: Digital & Vegan Restaurant Franchise
4.6
24.6k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Pricing
Valuation
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franch(...)
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franchise player from Austria, calle(...)
Expert case by
Acquiring a vineyard in the Piedmont region (Italy)
4.7
7.0k times solved
Difficulty: Beginner
Interviewer-led
Market analysis
Market entry
Market sizing
Your client, a private equity fund, is considering entry into the wine business through the acquisition of a vineyard ca(...)
Your client, a private equity fund, is considering entry into the wine business through the acquisition of a vineyard called “Piumarolo” in Italy's re(...)
Case by
PrepLounge
Chip equity
4.5
37.9k times solved
Difficulty: Advanced
Candidate-led
Mergers & Acquisition
Our client is an electronics holding called Chip’n’Chip.They want to invest in a Printed Circuit Board (PCB) manufacture(...)
Our client is an electronics holding called Chip’n’Chip.They want to invest in a Printed Circuit Board (PCB) manufacturer called OnBoard, and asked yo(...)
Case by
PrepLounge
Derivatives & Hedging – Interview Questions for Finance
5.0
< 100 times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
This question set explores how companies use forwards, swaps, and options in practice to manage risk. You’ll cover theor(...)
This question set explores how companies use forwards, swaps, and options in practice to manage risk. You’ll cover theory, applications, and calculati(...)
Case by
PrepLounge
Advanced LBO Interview Questions for Finance
5.0
100+ times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structur(...)
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structure, debt repayment flows, purch(...)
Case by
PrepLounge
M&A Interview Case: Should SteelTech Buy BoltWerk?
5.0
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to(...)
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to expand its product portfolio(...)
Company case by
Deloitte
Deloitte Case: Footloose
4.4
100.1k times solved
Difficulty: Intermediate
Candidate-led
Competitive response
Market analysis
Duraflex is a German footwear company with annual men’s footwear sales of approximately €1 b.They have always relied on(...)
Duraflex is a German footwear company with annual men’s footwear sales of approximately €1 b.They have always relied on the boot market for the majori(...)
Company case by
Berg Lund & Company
Berg Lund & Company Case: Value Growth Strategy - Northern Retail Bank
4.9
3.9k times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Restructuring
Du befindest Dich derzeit in einem strategischen Projekteinsatz bei der Northern Retail Bank (NRB), die vor drei Jahren(...)
Du befindest Dich derzeit in einem strategischen Projekteinsatz bei der Northern Retail Bank (NRB), die vor drei Jahren von einem Finanzinvestor übern(...)
Case by
PrepLounge
M&A Interview Questions for Finance
5.0
300+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
This set of questions is designed to help you master the fundamentals of mergers and acquisitions (M&A). The questio(...)
This set of questions is designed to help you master the fundamentals of mergers and acquisitions (M&A). The questions start with basic concepts,(...)
Case by
PrepLounge
PE Portfolio Strategy
4.1
9.3k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Profitability analysis
We are a private equity firm operating primarily in the automotive industry. We would like you to figure out whether we(...)
We are a private equity firm operating primarily in the automotive industry. We would like you to figure out whether we should increase our portfolio(...)
Case by
PrepLounge
Working Capital Forecasting at FreshHarvest AG
5.0
300+ times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Valuation
You’re advising FreshHarvest AG, a fast-growing food distribution company based in Germany. They operate on tight margin(...)
You’re advising FreshHarvest AG, a fast-growing food distribution company based in Germany. They operate on tight margins, high volumes, and have rece(...)
Case by
PrepLounge
Intermediate Accounting Interview Questions for Finance
5.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Audit
This set of questions is designed to help you master the core concepts around the three financial statements. The diffic(...)
This set of questions is designed to help you master the core concepts around the three financial statements. The difficulty ranges from beginner to a(...)
Case by
PrepLounge
Bank growth strategy
4.4
28.4k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
A bank based in a developing country in Africa has hired us to find out how it can grow its local retail banking busines(...)
A bank based in a developing country in Africa has hired us to find out how it can grow its local retail banking business unit.What aspects would you(...)
Case by
PrepLounge
Travel Destination
4.4
13.2k times solved
Difficulty: Intermediate
Interviewer-led
Growth strategy
Market sizing
Profitability analysis
Public sector
Your client is the government of a region in southern Spain. Situated in this region are the country’s main tourist loca(...)
Your client is the government of a region in southern Spain. Situated in this region are the country’s main tourist locations, mostly beaches.The gove(...)
Case by
PrepLounge
M&A & Synergies Interview Questions for Finance
5.0
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
This question set explores the essentials of Mergers & Acquisitions (M&A) with a strong focus on synergies, valu(...)
This question set explores the essentials of Mergers & Acquisitions (M&A) with a strong focus on synergies, valuation implications, and deal s(...)
RSM Ebner Stolz Case: Noch zu retten?
3.1
12.0k times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Profitability analysis
Sie werden vom Management der mittelständischen Packaging-Group gebeten, eine Einschätzung zur wirtschaftlichen Lage des(...)
Sie werden vom Management der mittelständischen Packaging-Group gebeten, eine Einschätzung zur wirtschaftlichen Lage des Konzerns abzugeben. Im Rahmen(...)
Case by
PrepLounge
Cost of Capital Interview Questions for Finance
5.0
< 100 times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you master the core concepts behind a company’s Cost of Capital. The prog(...)
This set of questions is designed to help you master the core concepts behind a company’s Cost of Capital. The progression takes you from the mec(...)
Case by
PrepLounge
Basic Merger Model Interview Questions for Finance
5.0
400+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and di(...)
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and dilution, deal structuring, and(...)
Case by
PrepLounge
Practical LBO Interview Questions for Finance
5.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions helps you apply key LBO concepts in practical, realistic interview scenarios. You'll explore how l(...)
This set of questions helps you apply key LBO concepts in practical, realistic interview scenarios. You'll explore how leveraged buyout logic is used(...)
Case by
PrepLounge
GamingHub
4.2
11.0k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Our client, GamingHub, is a large diversified entertainment corporation that received a request to approve a $200 m capi(...)
Our client, GamingHub, is a large diversified entertainment corporation that received a request to approve a $200 m capital allocation from its video(...)
Case by
PrepLounge
Restructuring & Distressed M&A Interview Questions for Finance
5.0
100+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Restructuring
This set explores the fundamentals of restructuring and distressed M&A, focusing on valuation, capital structure, fi(...)
This set explores the fundamentals of restructuring and distressed M&A, focusing on valuation, capital structure, financing tools, and practical d(...)
Case by
PrepLounge
Advanced Accounting Interview Questions for Finance
5.0
200+ times solved
Difficulty: Advanced
Interviewer-led
Audit
This question set sharpens your understanding of advanced accounting topics essential for finance roles. It covers areas(...)
This question set sharpens your understanding of advanced accounting topics essential for finance roles. It covers areas like stock-based compensation(...)
Case by
PrepLounge
Working Capital & Cash Flow Interview Questions for Finance
0.0
200+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Operations strategy
Working capital and cash flow are core drivers of a company’s liquidity and financial health, and they frequently come u(...)
Working capital and cash flow are core drivers of a company’s liquidity and financial health, and they frequently come up in finance interviews. This(...)
Case by
PrepLounge
Stripe IPO: Advanced Valuation Interview Questions for Finance
5.0
200+ times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions focuses on IPO valuation using Stripe as an example. It tests your understanding of core valuation(...)
This set of questions focuses on IPO valuation using Stripe as an example. It tests your understanding of core valuation methods and your ability to a(...)
Case by
PrepLounge
Debt & Credit Analysis – Interview Questions for Finance
5.0
< 100 times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
This question set covers the fundamentals of debt instruments, credit metrics, and risk assessment. It mixes definitions(...)
This question set covers the fundamentals of debt instruments, credit metrics, and risk assessment. It mixes definitions, calculations, and case-style(...)
Expert case by
Retail Banking Profitability
4.3
15.4k times solved
Difficulty: Beginner
Candidate-led
Growth strategy
Operations strategy
Profitability analysis
RetailBankingCo is a regional, US-based retail bank that is looking to increase its revenues. As a result, the client is(...)
RetailBankingCo is a regional, US-based retail bank that is looking to increase its revenues. As a result, the client is considering introducing a com(...)
Case by
PrepLounge
LBO Interview Questions for Finance
5.0
200+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you master key concepts in Leveraged Buyouts (LBOs). The difficulty progresses(...)
This set of questions is designed to help you master key concepts in Leveraged Buyouts (LBOs). The difficulty progresses from foundational questions a(...)
Case by
PrepLounge
General Holding
4.3
47.3k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Mergers & Acquisition
Our client is a French holding company with annual revenues of about €1 billion.     Their portfolio(...)
Our client is a French holding company with annual revenues of about €1 billion.     Their portfolio consists of different compani(...)
Case by
PrepLounge
VISO
4.0
12.9k times solved
Difficulty: Beginner
Interviewer-led
Competitive response
Pricing
Your client is a big bank that issues credit cards with a €100 annual fee. Recently, a supermarket entered the credit ca(...)
Your client is a big bank that issues credit cards with a €100 annual fee. Recently, a supermarket entered the credit card business. The supermarket’s(...)
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Digital Lab at LETA Bank (McK/BCG Digital)
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Competitive response
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New product
Organizational behavior
Profitability analysis
Let’s assume our client is LETA Bank, a large Central European bank with around 3M customers and within the top five ban(...)
Let’s assume our client is LETA Bank, a large Central European bank with around 3M customers and within the top five banks in the mid-sized European c(...)

How Business Sense Shows Up in Case Interviews

Your business sense won’t be tested directly – but it shows up in your thinking, your assumptions, and your recommendations. Here are five moments when it really counts:

5 tips on how to show business sense in case interviews

1. Define a clear objective.

Clarify what the company wants to achieve in the case. Is it short-term profit, long-term growth, or a stronger market position? A well-defined goal aligns your analysis and recommendations – and shows you understand the business context.

2. Develop sound hypotheses.

Top candidates derive economically plausible hypotheses. If revenue is dropping, explore potential causes like demandpricing, or competitive pressure.

3. Evaluate actions realistically.

Go beyond theory. Consider real-world feasibility, conflicting objectives, and strategic risks. Instead of simply saying “raise prices,” consider price elasticity, customer segments, and likely competitor reactions.

4. Interpret numbers in the right context.

Numbers only make sense when interpreted correctly. High margins might signal a premium position – or upcoming competitive threatsBusiness sense means understanding what the numbers imply in context.

5. Make a well-founded recommendation.

Your final recommendation should be logical and economically viable. Acknowledge risks or gaps, and show that your solution could succeed in the real world.
 

How to Train Your Business Sense

Business sense isn’t innate – it’s a skill you can develop. The key is to build a solid understanding of economic principles and learn how real-world decisions are made.

Start by regularly reading business news. Outlets like New York Times, the Wall Street Journal or the Financial Times will help you get a feel for marketsbusiness models, and strategic thinking. Go beyond the facts – try to understand the economic rationale behind each story.

When practicing case interviews, stay sharp and reflective. Ask yourself: Is my reasoning not only logical but also economically sound?

Mock interviews with peers are especially helpful. You’ll improve your communication skills and receive valuable feedback.

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Also, think like an entrepreneur in daily life. Observe companies, analyze new strategies, and reflect on what drives success or failure. The more often you go through this process, the sharper your business intuition becomes – and that’s what sets you apart in interviews.
 

Key Takeaways

Business sense is one of the most important success factors in both consulting and case interviews. It reflects your ability to quickly recognize economic patterns, form sound assumptions, and make realistic, client-oriented decisions. In interviews, what sets top candidates apart isn’t memorized theory but the ability to see the bigger picture: understanding what really matters to a business, prioritizing strategically, and proposing solutions that are both practical and value-driven.

To demonstrate your business sense, it’s crucial to clearly define the objective of the case, develop plausible hypotheses, assess potential actions not only analytically but also from a business standpoint, and interpret numbers within the correct context. Your final recommendation should be not just logical, but economically viable and well thought through.

The good news is that business sense can be learned. By regularly reading business news, reflecting on strategic decisions, working through case interviews critically, and actively seeking feedback, you’ll build a strong foundation in economic thinking. Over time, this mindset will not only boost your interview performance but also set you up for long-term success in consulting.

Let's Move On With the Next Articles:

Presentation and Communication
Consulting Skills & Preparation
The majority and the most obvious part of preparation is, of course, the substantive preparation for your case interview. However, you also need to present what you have learned in a way that gives your interviewer an impression of your personality and character. This means that you must appear confident and communicate clearly and precisely. The best preparation is useless if you come across as closed-off and insecure. As a consultant, you must always appear trustworthy and confident when interacting with clients to be taken seriously and to enable you and your team to work in a solution-oriented manner. This is already tested in the case interview – albeit indirectly ;)
To the article
General Knowledge
Consulting Skills & Preparation
In case interviews, having solid general knowledge can make a big difference, especially in market sizing questions. Knowing basic facts about regions, population sizes, and economic indicators helps you build stronger arguments. It’s not just about the analysis itself but also about showing interviewers that you understand global trends and can quickly process key information — an important skill in consulting.In a case interview, quick and accurate estimates are essential. For example, if you're asked to evaluate the potential market for a product in a specific country, having solid data — like the population size — is crucial. Without this information, it can be challenging to make a meaningful calculation.In addition to national market data, it's important to know about key global markets. Being familiar with major economic regions like the U.S., China, and the EU is valuable because large consulting firms such as McKinsey and BCG operate extensively in these areas. A solid understanding of these regions shows that you can think about global factors and helps you stand out from other candidates. What Your Knowledge of Population, Economy & Geography Says About YouHaving strong general knowledge in specific areas not only shows that you are well-prepared, but also that you can quickly understand economic relationships—a crucial skill in consulting. When you have information like population sizes or a country's Gross Domestic Product (GDP) at your fingertips, you can quickly verify assumptions and make informed decisions, which is exactly what case interviews expect.Additionally, your knowledge of these topics demonstrates a genuine interest in world affairs and your ability to recognize and understand global trends. This insight is vital for evaluating how political, economic, and social changes affect businesses. It also highlights your capability to absorb and use complex data effectively.PopulationCountry/RegionPopulation (approx.)Worldwide8.05 billionChina1.426 billionIndia1.419 billionEurope (EU states)450 millionUSA335 millionIndonesia277 millionBrazil203 millionRussia143 millionJapan124 millionGermany83 millionUK68 millionGDP Forecast in USD for 2024Country/RegionGDP 2024 (approx. in trillions USD)Worldwide105 trillion USDUSA25 trillion USDChina18 trillion USDJapan4.3 trillion USDGermany4.5 trillion USDFrance3.0 trillion USDUK3.1 trillion USDIndia3.9 trillion USDItaly2.2 trillion USDBrazil2.1 trillion USDCanada2.2 trillion USD Key Data to Know for Your Case InterviewIn case interviews, making quick and accurate estimates is key. A good grasp of units, along with basic fraction and percentage calculations, is essential for working efficiently. Additionally, being comfortable with time units is important for making rough estimates and calculations. The table of larger and smaller time units below provides a handy overview of commonly needed values. These fundamental skills help you tackle tasks confidently and quickly.Overview of Time Conversions: Days, Weeks and HoursLarger UnitsSmaller UnitsDays/Year365 days (In leap years: 366 days)Days/3 Years1,095 daysDays/4 Years1,461 days (including 1 leap year)Weeks/Year52 weeksHours/Week168 hoursSeconds/Hour3,600 secondsConversion of Fractions to Percentages and Decimal ValuesFractionPercentageDecimal1/520%0.201/616.67%0.16671/714.29%0.14291/812.5%0.1251/911.11%0.11111/1010%0.101/119.09%0.09091/128.33%0.08331/137.69%0.07691/147.14%0.07141/156.67%0.06671/166.25%0.06251/175.88%0.05881/185.56%0.05561/195.26%0.05261/205%0.05Remember, it’s not enough to just memorize these numbers—you also need to be able to calculate with them effectively!Use our Mental Math Tool to specifically train your math skills and prepare for your next interview.
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Preparation Plan
Consulting Skills & Preparation
Preparing for a case interview can feel overwhelming, but having a structured plan will help you stay focused and make steady progress. A well-organized approach ensures you build a strong foundation, practice effectively, and refine your skills before the big day.In this guide, we will walk you through the key components of an effective practice plan, including self-study, peer practice, and working with a coach. Let’s go! 
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