Topic Overview
Topic Overview

Creativity is a crucial skill assessed during case interviews. While traditional case interview preparation often emphasizes analytical and quantitative abilities, creativity is equally important. This skill demonstrates a candidate's ability to think outside the box, develop a wide array of viable ideas, and propose innovative solutions. In this article, we will explore why creativity is vital in case interviews, how interviewers assess it, and strategies to ensure you never run out of creative ideas during your case-solving process.

 

 

The Importance of Creativity in Case Interviews

Creativity is not just about coming up with any ideas, but about generating a diverse set of sound and practical solutions. During case interviews, candidates are often faced with complex, open-ended questions that require more than just textbook knowledge. These scenarios test your ability to apply common sense, imagination, and innovative thinking to real-world business problems. Demonstrating creativity shows that you can navigate ambiguity and generate strategic insights that could give a company a competitive edge.

đź’ˇ Pro Tip: Use our Case Library to familiarize yourself with a variety of business problems and potential solutions. This will help you build a reservoir of ideas to draw from during your interviews.

Case by
PrepLounge
Basic Merger Model Interview Questions for Finance
400+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and di(...)
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and dilution, deal structuring, and(...)
Case by
PrepLounge
DCF Analysis at CloudCore Inc.
300+ times solved
Difficulty: Intermediate
Interviewer-led
Valuation
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard(...)
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard unlevered DCF model using a W(...)
Case by
PrepLounge
Stripe IPO: Advanced Valuation Interview Questions for Finance
200+ times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions focuses on IPO valuation using Stripe as an example. It tests your understanding of core valuation(...)
This set of questions focuses on IPO valuation using Stripe as an example. It tests your understanding of core valuation methods and your ability to a(...)
Case by
PrepLounge
LBO Interview Questions for Finance
200+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you master key concepts in Leveraged Buyouts (LBOs). The difficulty progresses(...)
This set of questions is designed to help you master key concepts in Leveraged Buyouts (LBOs). The difficulty progresses from foundational questions a(...)
Case by
PrepLounge
Basic Valuation Interview Questions for Finance
600+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you prepare for the most common valuation topics in finance interviews. It cov(...)
This set of questions is designed to help you prepare for the most common valuation topics in finance interviews. It covers the basics (like DCF, comp(...)
Case by
PrepLounge
M&A Interview Case: Should SteelTech Buy BoltWerk?
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to(...)
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to expand its product portfolio(...)
Case by
PrepLounge
M&A Interview Questions for Finance
300+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
This set of questions is designed to help you master the fundamentals of mergers and acquisitions (M&A). The questio(...)
This set of questions is designed to help you master the fundamentals of mergers and acquisitions (M&A). The questions start with basic concepts,(...)
Case by
PrepLounge
Restructuring & Distressed M&A Interview Questions for Finance
100+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Restructuring
This set explores the fundamentals of restructuring and distressed M&A, focusing on valuation, capital structure, fi(...)
This set explores the fundamentals of restructuring and distressed M&A, focusing on valuation, capital structure, financing tools, and practical d(...)
Case by
PrepLounge
Advanced LBO Interview Questions for Finance
100+ times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structur(...)
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structure, debt repayment flows, purch(...)
Case by
PrepLounge
Advanced Valuation Interview Questions for Finance
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and privat(...)
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and private company valuation, tax asset(...)
Case by
PrepLounge
Derivatives & Hedging – Interview Questions for Finance
< 100 times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
This question set explores how companies use forwards, swaps, and options in practice to manage risk. You’ll cover theor(...)
This question set explores how companies use forwards, swaps, and options in practice to manage risk. You’ll cover theory, applications, and calculati(...)
Case by
PrepLounge
Intermediate Accounting Interview Questions for Finance
200+ times solved
Difficulty: Intermediate
Interviewer-led
Audit
This set of questions is designed to help you master the core concepts around the three financial statements. The diffic(...)
This set of questions is designed to help you master the core concepts around the three financial statements. The difficulty ranges from beginner to a(...)
Case by
PrepLounge
Working Capital Forecasting at FreshHarvest AG
300+ times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Valuation
You’re advising FreshHarvest AG, a fast-growing food distribution company based in Germany. They operate on tight margin(...)
You’re advising FreshHarvest AG, a fast-growing food distribution company based in Germany. They operate on tight margins, high volumes, and have rece(...)
Case by
PrepLounge
Advanced Accounting Interview Questions for Finance
200+ times solved
Difficulty: Advanced
Interviewer-led
Audit
This question set sharpens your understanding of advanced accounting topics essential for finance roles. It covers areas(...)
This question set sharpens your understanding of advanced accounting topics essential for finance roles. It covers areas like stock-based compensation(...)
Case by
PrepLounge
Intermediate Valuation & DCF Interview Questions for Finance
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This intermediate-level question set covers key concepts in valuation, with a particular focus on the Discounted Cash Fl(...)
This intermediate-level question set covers key concepts in valuation, with a particular focus on the Discounted Cash Flow (DCF) method. You'll review(...)
Case by
PrepLounge
M&A & Synergies Interview Questions for Finance
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
This question set explores the essentials of Mergers & Acquisitions (M&A) with a strong focus on synergies, valu(...)
This question set explores the essentials of Mergers & Acquisitions (M&A) with a strong focus on synergies, valuation implications, and deal s(...)
Case by
PrepLounge
Debt & Credit Analysis – Interview Questions for Finance
< 100 times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
This question set covers the fundamentals of debt instruments, credit metrics, and risk assessment. It mixes definitions(...)
This question set covers the fundamentals of debt instruments, credit metrics, and risk assessment. It mixes definitions, calculations, and case-style(...)
Case by
PrepLounge
Basic Accounting Interview Questions for Finance
300+ times solved
Difficulty: Beginner
Interviewer-led
Audit
This set of questions is designed to help you master key concepts in accounting and financial analysis. The difficulty p(...)
This set of questions is designed to help you master key concepts in accounting and financial analysis. The difficulty progresses from foundational qu(...)
Case by
PrepLounge
Enterprise & Equity Value Interview Questions for Finance
200+ times solved
Difficulty: Beginner
Interviewer-led
Valuation
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The que(...)
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The questions start with basic concep(...)
Case by
PrepLounge
Practical LBO Interview Questions for Finance
300+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions helps you apply key LBO concepts in practical, realistic interview scenarios. You'll explore how l(...)
This set of questions helps you apply key LBO concepts in practical, realistic interview scenarios. You'll explore how leveraged buyout logic is used(...)
Case by
PrepLounge
DCF Analysis at CloudCore Inc.
300+ times solved
Difficulty: Intermediate
Interviewer-led
Valuation
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard(...)
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard unlevered DCF model using a W(...)
Expert case by
Revolut Mock Interview: Strategy & Operations
200+ times solved
Difficulty: Advanced
Interviewer-led
Operations strategy
You are part of the Strategy & Operations team at Revolut.Revolut has had significant growth over the past couple of(...)
You are part of the Strategy & Operations team at Revolut.Revolut has had significant growth over the past couple of years, with customer base gro(...)
Case by
PrepLounge
LBO Interview Questions for Finance
200+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you master key concepts in Leveraged Buyouts (LBOs). The difficulty progresses(...)
This set of questions is designed to help you master key concepts in Leveraged Buyouts (LBOs). The difficulty progresses from foundational questions a(...)
Case by
PrepLounge
PE Portfolio Strategy
9.4k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Profitability analysis
We are a private equity firm operating primarily in the automotive industry. We would like you to figure out whether we(...)
We are a private equity firm operating primarily in the automotive industry. We would like you to figure out whether we should increase our portfolio(...)
Case by
PrepLounge
Intermediate Valuation Interview Questions for Finance
300+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This question set helps you go beyond the basics of valuation by comparing key methodologies and exploring when and how(...)
This question set helps you go beyond the basics of valuation by comparing key methodologies and exploring when and how to use each one effectively. Y(...)
Case by
PrepLounge
Derivatives & Hedging – Interview Questions for Finance
< 100 times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
This question set explores how companies use forwards, swaps, and options in practice to manage risk. You’ll cover theor(...)
This question set explores how companies use forwards, swaps, and options in practice to manage risk. You’ll cover theory, applications, and calculati(...)
Case by
PrepLounge
IPO Interview Questions for Finance
100+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Valuation
An Initial Public Offering (IPO) is one of the most important events in a company’s lifecycle and a frequent topic in in(...)
An Initial Public Offering (IPO) is one of the most important events in a company’s lifecycle and a frequent topic in investment banking interviews. T(...)
Case by
PrepLounge
Basic Accounting Interview Questions for Finance
300+ times solved
Difficulty: Beginner
Interviewer-led
Audit
This set of questions is designed to help you master key concepts in accounting and financial analysis. The difficulty p(...)
This set of questions is designed to help you master key concepts in accounting and financial analysis. The difficulty progresses from foundational qu(...)
Case by
PrepLounge
Advanced LBO Interview Questions for Finance
100+ times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structur(...)
This question set helps you deepen your understanding of LBO modeling by covering key mechanics such as capital structure, debt repayment flows, purch(...)
Case by
PrepLounge
Intermediate Accounting Interview Questions for Finance
200+ times solved
Difficulty: Intermediate
Interviewer-led
Audit
This set of questions is designed to help you master the core concepts around the three financial statements. The diffic(...)
This set of questions is designed to help you master the core concepts around the three financial statements. The difficulty ranges from beginner to a(...)
Case by
PrepLounge
Working Capital Forecasting at FreshHarvest AG
300+ times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Valuation
You’re advising FreshHarvest AG, a fast-growing food distribution company based in Germany. They operate on tight margin(...)
You’re advising FreshHarvest AG, a fast-growing food distribution company based in Germany. They operate on tight margins, high volumes, and have rece(...)
Expert case by
Retail Banking Profitability
15.5k times solved
Difficulty: Beginner
Candidate-led
Growth strategy
Operations strategy
Profitability analysis
RetailBankingCo is a regional, US-based retail bank that is looking to increase its revenues. As a result, the client is(...)
RetailBankingCo is a regional, US-based retail bank that is looking to increase its revenues. As a result, the client is considering introducing a com(...)
Case by
PrepLounge
M&A Interview Case: Should SteelTech Buy BoltWerk?
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to(...)
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to expand its product portfolio(...)
Case by
PrepLounge
Nutripremium
75.9k times solved
Difficulty: Advanced
Candidate-led
Market analysis
Market entry
Market sizing
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based i(...)
Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent m(...)
Case by
PrepLounge
Intermediate Valuation & DCF Interview Questions for Finance
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This intermediate-level question set covers key concepts in valuation, with a particular focus on the Discounted Cash Fl(...)
This intermediate-level question set covers key concepts in valuation, with a particular focus on the Discounted Cash Flow (DCF) method. You'll review(...)
Case by
PrepLounge
M&A & Synergies Interview Questions for Finance
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
This question set explores the essentials of Mergers & Acquisitions (M&A) with a strong focus on synergies, valu(...)
This question set explores the essentials of Mergers & Acquisitions (M&A) with a strong focus on synergies, valuation implications, and deal s(...)
Case by
PrepLounge
Enterprise & Equity Value Interview Questions for Finance
200+ times solved
Difficulty: Beginner
Interviewer-led
Valuation
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The que(...)
This set of questions is designed to help you master the fundamentals of Enterprise Value (EV) and Equity Value. The questions start with basic concep(...)
Case by
PrepLounge
Nearshoring - Opportunity study and Business case
2.9k times solved
Difficulty: Intermediate
Candidate-led
Operations strategy
Profitability analysis
Your client is an international Corporate & Investment Bank (CIB). It is France based and has already expanded to Po(...)
Your client is an international Corporate & Investment Bank (CIB). It is France based and has already expanded to Poland (Warsaw), Asia and Americ(...)
Case by
PrepLounge
Restructuring & Distressed M&A Interview Questions for Finance
100+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Restructuring
This set explores the fundamentals of restructuring and distressed M&A, focusing on valuation, capital structure, fi(...)
This set explores the fundamentals of restructuring and distressed M&A, focusing on valuation, capital structure, financing tools, and practical d(...)
Case by
PrepLounge
Basic Valuation Interview Questions for Finance
600+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you prepare for the most common valuation topics in finance interviews. It cov(...)
This set of questions is designed to help you prepare for the most common valuation topics in finance interviews. It covers the basics (like DCF, comp(...)
Case by
PrepLounge
Travel Destination
13.3k times solved
Difficulty: Intermediate
Interviewer-led
Growth strategy
Market sizing
Profitability analysis
Public sector
Your client is the government of a region in southern Spain. Situated in this region are the country’s main tourist loca(...)
Your client is the government of a region in southern Spain. Situated in this region are the country’s main tourist locations, mostly beaches.The gove(...)
Case by
PrepLounge
Advanced Accounting Interview Questions for Finance
200+ times solved
Difficulty: Advanced
Interviewer-led
Audit
This question set sharpens your understanding of advanced accounting topics essential for finance roles. It covers areas(...)
This question set sharpens your understanding of advanced accounting topics essential for finance roles. It covers areas like stock-based compensation(...)
Case by
PrepLounge
Chip equity
37.9k times solved
Difficulty: Advanced
Candidate-led
Mergers & Acquisition
Our client is an electronics holding called Chip’n’Chip.They want to invest in a Printed Circuit Board (PCB) manufacture(...)
Our client is an electronics holding called Chip’n’Chip.They want to invest in a Printed Circuit Board (PCB) manufacturer called OnBoard, and asked yo(...)
Case by
PrepLounge
Powered Wheelchairs
8.4k times solved
Difficulty: Advanced
Candidate-led
Market entry
Market sizing
We have been hired by the CEO of Comfort Chairs, a company that manufactures complex powered wheelchairs. Comfort C(...)
We have been hired by the CEO of Comfort Chairs, a company that manufactures complex powered wheelchairs. Comfort Chairs has headquarters in(...)
Expert case by
GreenLife Bank expands into Asia (McKinsey 2nd round)
4.7k times solved
Difficulty: Advanced
Interviewer-led
Growth strategy
Operations strategy
Organizational behavior
Restructuring
Sustainability
Our client is Green Life, a digital challenger bank based in Europe. The bank operates solely online and offers its clie(...)
Our client is Green Life, a digital challenger bank based in Europe. The bank operates solely online and offers its clients a variety of current accou(...)
Case by
PrepLounge
General Holding
47.4k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Mergers & Acquisition
Our client is a French holding company with annual revenues of about €1 billion.     Their portfolio(...)
Our client is a French holding company with annual revenues of about €1 billion.     Their portfolio consists of different compani(...)
Company case by
Berg Lund & Company
Berg Lund & Company Case: Value Growth Strategy - Northern Retail Bank
4.0k times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Restructuring
Du befindest Dich derzeit in einem strategischen Projekteinsatz bei der Northern Retail Bank (NRB), die vor drei Jahren(...)
Du befindest Dich derzeit in einem strategischen Projekteinsatz bei der Northern Retail Bank (NRB), die vor drei Jahren von einem Finanzinvestor ĂĽbern(...)
Case by
PrepLounge
VISO
13.1k times solved
Difficulty: Beginner
Interviewer-led
Competitive response
Pricing
Your client is a big bank that issues credit cards with a €100 annual fee. Recently, a supermarket entered the credit ca(...)
Your client is a big bank that issues credit cards with a €100 annual fee. Recently, a supermarket entered the credit card business. The supermarket’s(...)
Case by
PrepLounge
Debt & Credit Analysis – Interview Questions for Finance
< 100 times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
This question set covers the fundamentals of debt instruments, credit metrics, and risk assessment. It mixes definitions(...)
This question set covers the fundamentals of debt instruments, credit metrics, and risk assessment. It mixes definitions, calculations, and case-style(...)
Case by
PrepLounge
Bank growth strategy
28.7k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
A bank based in a developing country in Africa has hired us to find out how it can grow its local retail banking busines(...)
A bank based in a developing country in Africa has hired us to find out how it can grow its local retail banking business unit.What aspects would you(...)
RSM Ebner Stolz Case: Noch zu retten?
12.0k times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Profitability analysis
Sie werden vom Management der mittelständischen Packaging-Group gebeten, eine Einschätzung zur wirtschaftlichen Lage des(...)
Sie werden vom Management der mittelständischen Packaging-Group gebeten, eine Einschätzung zur wirtschaftlichen Lage des Konzerns abzugeben. Im Rahmen(...)
Company case by
Forvis Mazars
Forvis Mazars Case: PrĂĽfung der Carvermietungen GmbH
8.7k times solved
Difficulty: Intermediate
Interviewer-led
Audit
Valuation
Sie sind AbschlussprĂĽfer der CarVermietungen GmbH, einem deutschen Unternehmen, das geleaste Fahrzeuge europaweit an Pri(...)
Sie sind Abschlussprüfer der CarVermietungen GmbH, einem deutschen Unternehmen, das geleaste Fahrzeuge europaweit an Privat- und Geschäftskunden weite(...)
Case by
PrepLounge
Cost of Capital Interview Questions for Finance
< 100 times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions is designed to help you master the core concepts behind a company’s Cost of Capital. The prog(...)
This set of questions is designed to help you master the core concepts behind a company’s Cost of Capital. The progression takes you from the mec(...)
Case by
PrepLounge
Stripe IPO: Advanced Valuation Interview Questions for Finance
200+ times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
Valuation
This set of questions focuses on IPO valuation using Stripe as an example. It tests your understanding of core valuation(...)
This set of questions focuses on IPO valuation using Stripe as an example. It tests your understanding of core valuation methods and your ability to a(...)
Case by
PrepLounge
McKinsey Case: Digital & Vegan Restaurant Franchise
25.1k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Pricing
Valuation
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franch(...)
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franchise player from Austria, calle(...)
Company case by
zeb Consulting
zeb case: Quo vadis, customer?
80.2k times solved
Difficulty: Advanced
Candidate-led
Operations strategy
Profitability analysis
The bank "His Earlship Charles", a domestic retail and private bank is in a difficult situation. Profits have been decli(...)
The bank "His Earlship Charles", a domestic retail and private bank is in a difficult situation. Profits have been declining over the past years due t(...)
Case by
PrepLounge
Bank envelope
63.8k times solved
Difficulty: Beginner
Candidate-led
Pricing
Profitability analysis
Your client, Customlope, is the leader in the US secure envelope manufacturing industry. Banks buy these envelopes for o(...)
Your client, Customlope, is the leader in the US secure envelope manufacturing industry. Banks buy these envelopes for operations such as money deposi(...)
Case by
PrepLounge
Energy Sector Valuation & Interview Questions for Finance
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuing energy and natural resources companies is very different from other industries. Commodity price swings, capital(...)
Valuing energy and natural resources companies is very different from other industries. Commodity price swings, capital intensity, and the role of res(...)
Expert case by
Acquiring a vineyard in the Piedmont region (Italy)
7.4k times solved
Difficulty: Beginner
Interviewer-led
Market analysis
Market entry
Market sizing
Your client, a private equity fund, is considering entry into the wine business through the acquisition of a vineyard ca(...)
Your client, a private equity fund, is considering entry into the wine business through the acquisition of a vineyard called “Piumarolo” in Italy's re(...)
Company case by
Deloitte
Deloitte Case: Footloose
100.6k times solved
Difficulty: Intermediate
Candidate-led
Competitive response
Market analysis
Duraflex is a German footwear company with annual men’s footwear sales of approximately €1 b.They have always relied on(...)
Duraflex is a German footwear company with annual men’s footwear sales of approximately €1 b.They have always relied on the boot market for the majori(...)
Case by
PrepLounge
Fast Food Pricing
7.5k times solved
Difficulty: Intermediate
Interviewer-led
Pricing
Profitability analysis
Our client is a global fast-food restaurant that offers a wide range of breakfast and rest of day products including bur(...)
Our client is a global fast-food restaurant that offers a wide range of breakfast and rest of day products including burgers, salads, fries, and bever(...)
Expert case by
Digital Lab at LETA Bank (McK/BCG Digital)
6.6k times solved
Difficulty: Advanced
Interviewer-led
Competitive response
Growth strategy
Market analysis
New product
Organizational behavior
Profitability analysis
Let’s assume our client is LETA Bank, a large Central European bank with around 3M customers and within the top five ban(...)
Let’s assume our client is LETA Bank, a large Central European bank with around 3M customers and within the top five banks in the mid-sized European c(...)
Case by
PrepLounge
Bookl
12.5k times solved
Difficulty: Intermediate
Interviewer-led
Capacity change
Operations strategy
Your client, Bookl, is a publishing company with stable sales in terms of both volume and price.Its distribution warehou(...)
Your client, Bookl, is a publishing company with stable sales in terms of both volume and price.Its distribution warehouse is reaching maximum capacit(...)
Case by
PrepLounge
M&A Interview Questions for Finance
300+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
This set of questions is designed to help you master the fundamentals of mergers and acquisitions (M&A). The questio(...)
This set of questions is designed to help you master the fundamentals of mergers and acquisitions (M&A). The questions start with basic concepts,(...)
Case by
PrepLounge
GamingHub
11.0k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Our client, GamingHub, is a large diversified entertainment corporation that received a request to approve a $200 m capi(...)
Our client, GamingHub, is a large diversified entertainment corporation that received a request to approve a $200 m capital allocation from its video(...)
Case by
PrepLounge
Working Capital & Cash Flow Interview Questions for Finance
300+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Operations strategy
Working capital and cash flow are core drivers of a company’s liquidity and financial health, and they frequently come u(...)
Working capital and cash flow are core drivers of a company’s liquidity and financial health, and they frequently come up in finance interviews. This(...)
Case by
PrepLounge
Basic Merger Model Interview Questions for Finance
400+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and di(...)
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and dilution, deal structuring, and(...)
Case by
PrepLounge
Advanced Valuation Interview Questions for Finance
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and privat(...)
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and private company valuation, tax asset(...)

How is Creativity Assessed in Case Interviews?

Interviewers typically assess creativity through open-ended questions that lack exhibits or starting information. These questions challenge candidates to think on their feet and come up with multiple solutions independently. For example, you might be asked how to increase a company's market share without being given specific data points or frameworks. The expectation is to generate a variety of ideas, usually aiming for at least five distinct concepts. This not only showcases your creativity, but also your ability to think deeply and broadly about a problem.

đź’ˇ Pro Tip: Check out our Brain Teaser Collection to sharpen your creative thinking skills and prepare for unexpected questions.

Demonstrating Creativity in Case Interviews Effectively

While creativity is important, maintaining structure in your answers is equally crucial. Here are some strategies to effectively showcase your creativity during a case interview:

  • Organize by themes: Instead of listing random ideas as they come to mind, group your thoughts into high-level themes. This approach demonstrates structured thinking and helps you cover different aspects of the problem comprehensively. For instance, if asked to improve customer satisfaction, you might categorize your ideas into themes like product quality, customer service, and marketing strategies.

đź’ˇ Pro Tip: Use our Structuring Drills to practice breaking down complex problems into manageable themes. This will help you organize your ideas logically during interviews.

  • Sense-check ideas: Ensure that your ideas are practical and can be implemented in the given context. It’s important to show that your creative solutions are not just imaginative, but also feasible. Discuss the potential impact and challenges of each idea briefly to indicate your practical understanding.
  • Differentiate between quick wins and long-term solutions: Highlighting a mix of immediate actions and strategic, long-term initiatives shows that you can think short-term and long-term. Quick wins might include small adjustments that can be implemented quickly with minimal resources, while long-term ideas might involve significant investments or strategic changes.
  • Summarize and wrap up: After brainstorming, summarize your ideas along the key themes and indicate how they inform your overall answer to the case. This step not only reinforces your structured approach but also helps the interviewer follow your thought process and the rationale behind your recommendations.

 

Avoiding Creative Blocks in Case Interviews

Running out of ideas can be a challenge during a case interview. Here are some tips to keep the creative juices flowing:

Mind map on how to be creative in Case Interviews with four tips: using frameworks as starting points, being inspired by business news, practicing regularly with cases, and avoiding stress while collecting ideas.

  • Preparation: Familiarize yourself with common business problems and innovative solutions. Reading case studies and business news can provide a wealth of ideas and inspiration.
  • Practice: Regularly practice with case scenarios to build your creative muscle. The more you practice, the easier it becomes to generate ideas on the spot.

👉 Participate in Mock Interviews on PrepLounge to simulate real interview conditions and receive feedback on your creative thinking.

  • Use frameworks: While creativity goes beyond traditional frameworks, they can serve as useful starting points to ensure you cover all bases. Customize and expand upon these frameworks with your unique insights.
  • Stay calm and positive: Stress can stifle creativity. Stay calm, take a deep breath, and approach each question with a positive mindset.

đź’ˇ Pro Tip: Use our Stress Question Tool to improve your ability to stay creative and focused under pressure.

Key Takeaways

Creativity is a vital component of case interview success, reflecting your ability to generate diverse, practical, and innovative solutions. By organizing your thoughts into high-level themes, ensuring the feasibility of your ideas, balancing quick wins with long-term strategies, and summarizing your key points, you can effectively showcase your creativity. Preparing thoroughly, practicing regularly, and maintaining a positive attitude will help you keep your ideas flowing. Embrace the creative challenges of case interviews, and you’ll be well on your way to impressing your interviewers and securing that coveted consulting role.

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