Topic Overview
Topic Overview

Creativity is a crucial skill assessed during case interviews. While traditional case interview preparation often emphasizes analytical and quantitative abilities, creativity is equally important. This skill demonstrates a candidate's ability to think outside the box, develop a wide array of viable ideas, and propose innovative solutions. In this article, we will explore why creativity is vital in case interviews, how interviewers assess it, and strategies to ensure you never run out of creative ideas during your case-solving process.

 

 

The Importance of Creativity in Case Interviews

Creativity is not just about coming up with any ideas, but about generating a diverse set of sound and practical solutions. During case interviews, candidates are often faced with complex, open-ended questions that require more than just textbook knowledge. These scenarios test your ability to apply common sense, imagination, and innovative thinking to real-world business problems. Demonstrating creativity shows that you can navigate ambiguity and generate strategic insights that could give a company a competitive edge.

đź’ˇ Pro Tip: Use our Case Library to familiarize yourself with a variety of business problems and potential solutions. This will help you build a reservoir of ideas to draw from during your interviews.

tkMC Case: Market entry strategy in the lithium materials trade market
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent years. They consider expanding their target market and entering the Lithium (electric vehicle battery grade) trade, due to the current high demand for electric cars and Lithium-ion batteries. The client is concerned about minimizing the cash spending and about improving the payback period for this market-entry campaign, due to corporate cash policy.As a consultant, you are expected to calculate the size of the Lithium market and to assess the payback periods for an organic market entry (with own resources) as well as for the acquisition of an established company. Finally, the client expects a proposal about the best market entry strategy and potential opportunities and risks.
21.7k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
New product
Profitability analysis
Expert case by
Benjamin
MBB Unconventional Case: Coral Reefs
Your client is the Government of Indonesia, specifically a joint committee formed between a few key ministries including the Ministry of Marine Affairs & Fisheries, Ministry of Tourism and Ministry of Environment & Forestry. Indonesia is one of the largest developing countries in the world, with a population of about 285M people and an average monthly income of only USD 500. Located in Southeast Asia, Indonesia is actually a vast archipelago comprised of 17,000 islands, giving it one of the longest and most complex coastlines in the world. It is also part of the Coral Triangle, an area demarcated by scientists as the global epicenter of marine diversity. Your client tells you that Indonesia's once pristine coral reefs have seen a rapid decline over the past decade. They have come to you for help and want to figure out what is causing the problem.
300+ times solved
Difficulty: Advanced
Candidate-led
Non-conventional
Public sector
Case by
PrepLounge
Stripe IPO: Advanced Valuation Interview Questions for Finance
This set of questions focuses on IPO valuation using Stripe as an example. It tests your understanding of core valuation methods and your ability to apply them in realistic, interview-style scenarios.Set aside 30–35 minutes for the whole set. Each question includes a model answer to check your approach and improve your technicals.
200+ times solved
Difficulty: Advanced
Interviewer-led
Mergers & Acquisition
Valuation
Expert case by
Benjamin
Revolut Mock Interview: Strategy & Operations
You are part of the Strategy & Operations team at Revolut.Revolut has had significant growth over the past couple of years, with customer base growing 20-30% per year. Our apps have also been highly rated in the various app stores - be it GooglePlay or on the Apple store.Revolut's current customer strategy is to segment customers based on their subscription tiers/plans. Standard: FreePlus: $3.99/mthPremium: $7.99/mthMetal: $14.99/mthUltra: Ultra $55/mthKey differentiation between the plans are in the pricing and features. Namely, the more expensive tiers like Metal and Ultra have additional features such as personalized and premium card design, free access to lifestyle apps (e.g. Financial Times, Class Pass etc), better FX rates and priority customer support.It's great that Revolut has been expanding rapidly, but we are starting to see some stresses on our existing operations and processes. One key area of concern is in customer service, our satisfaction scores have started to trend down and call center headcounts and costs have been increasing in recent years, but we are struggling to handle the load of incoming requests and tickets.You have been tasked to lead a project to solve this problem without ballooning costs. 
400+ times solved
Difficulty: Advanced
Interviewer-led
Operations strategy
Case by
PrepLounge
Airport taxi
Dubai Airport has decided to counter the chaos in the airport taxi service by commencing a bidding process to assign airport taxi services to 3 operators only. After years of cheating passengers, black-market drivers and unlicensed cabs, the airport has had enough of the problems and is now taking action. They are retracting all existing permits and are issuing 2,100 new permits to the three largest operators in the country.Our client is a local Big-three taxi operator with a 3,000 car fleet, but he is not servicing the airport yet. He has a spare capacity of 500 taxis and he is considering applying for 500 new permits, but he doesn’t know if he will get a positive return on his investment.He asked us to help him determine if he should pursue applying for the permits or not.
34.5k times solved
Difficulty: Intermediate
Candidate-led
Market sizing
Profitability analysis
Case by
PrepLounge
Bangkok motorbike
If you have ever been in Bangkok, you would have noticed these motorcycles transporting people from A to B as an alternative means of transportation. These motorcycles typically transport people on short distances such as nearby train stations, supermarkets or food stalls.Your job is to estimate how much profit a motorcycle can generate in a month’s work meaning that you have to estimate both revenue & cost to be able to estimate profit.
8.0k times solved
Difficulty: Beginner
Candidate-led
Market sizing
Profitability analysis
Expert case by
Xabi
Car rental market entry strategy
The client is CarRentalCo, a global car rental company present on the European and North American markets. In Europe, it is present in most EU countries but has not yet entered the Baltic countries. CarRentalCo has asked us to determine whether or not they should enter the Baltic (Estonia, Latvia and Lithuania being here considered as one market) and, if so, what should their entry strategy be.
10.8k times solved
Difficulty: Intermediate
Interviewer-led
Growth strategy
Market analysis
Market entry
Market sizing
Mergers & Acquisition
Operations strategy
Valuation
Case by
PrepLounge
Basic Valuation Interview Questions for Finance
This set of questions is designed to help you prepare for the most common valuation topics in finance interviews. It covers the basics (like DCF, comparables, and multiples) but also includes practical scenarios that test whether you can apply these concepts in context.Set aside about 30–35 minutes to go through everything. For each question, you’ll find a clear model answer to check your reasoning and deepen your technical knowledge.
600+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition
Valuation
Expert case by
Benjamin
McKinsey Unconventional Case: Inclusive Cafes
Your client is a leading retail coffee chain. They are present in several countries globally and are a popular brand in most of the markets that they operate in, with several thousands stores in operation.A key focus of the company currently is diversity & inclusion. In their biggest market which is the US, 1 in 4 people have some sort of disability. One realization the client has had is that their retail stores are not as inclusive to individuals with disabilities. McKinsey has been brought on to help them design more inclusive spaces in their retail stores.
500+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Company case by
zeb Consulting
zeb case: Quo vadis, customer?
The bank "His Earlship Charles", a domestic retail and private bank is in a difficult situation. Profits have been declining over the past years due to the ongoing low interest rates set by the central bank. Additionally, the bank is suffering from a decreasing number of customers. The board of directors is worried about digitalization and wondering, whether the bank is adequately prepared for it.Please analyze the situation of the client and develop means to sustainably increase profits. Consider the worries expressed by the board of directors.
80.4k times solved
Difficulty: Advanced
Candidate-led
Operations strategy
Profitability analysis
Case by
PrepLounge
Universal Airlines
Our client is Universal Airlines that offers regular passenger flights in economy, business & first class. They have been doing quite well and profits were strong so they build up cash reserves that they are now looking to invest. The company is thinking about investing in the MRO business (Maintenance, Repair & Overhaul) for global business jets. The client has asked us to help him size up the market.
10.8k times solved
Difficulty: Advanced
Interviewer-led
Market entry
Market sizing
Company case by
Bain & Company
Bain Case: BeautyCo – Where Did the Profits Go?
Our client BeautyCo is a large European perfumery company with 500 shops across Europe. However, BeautyCo has been struggling with a decrease in profitability for some time and would like to work with us to understand what the causes and possible actions could be. Therefore, as a first step the client wants us to identify the cause of the profitability issues.
60.8k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
Company case by
Forvis Mazars
Forvis Mazars Case: PrĂĽfung der Carvermietungen GmbH
Sie sind Abschlussprüfer der CarVermietungen GmbH, einem deutschen Unternehmen, das geleaste Fahrzeuge europaweit an Privat- und Geschäftskunden weitervermietet.Im Rahmen der Prüfung führen Sie Interviews mit dem Management des Unternehmens durch. Dabei wecken insbesondere die langfristigen ökologischen und digitalen Herausforderungen der Firma Ihr Interesse. Sie erfahren unter anderem, dass die Hauptunterschiede zum üblichen Geschäft in einem Transformationsplan liegen und lassen sich vom CFO den Plan vorstellen.Die Finanzdirektorin teilt Ihnen stolz mit, dass die CarVermietungen GmbH in die Elektrifizierung der Fahrzeugflotte investiert. Die Anzahl der Elektroautos wird im Lagebericht veröffentlicht. Die CarVermietungen GmbH bietet ihren Kunden seit dem vierten Quartal eine Erweiterung zum bestehenden Bonusprogramm an. Die Kunden können ihre gesammelten Bonuspunkte am Jahresende auf ein Umweltprogramm übertragen, das vorwiegend in den Anbau von Bäumen und Wasseralgen investiert, um die klimafreundliche CO2-Bindung zu fördern. In diesem Zusammenhang hat das Unternehmen auch eine weitere Zielgruppe definiert und eine entsprechende Kundenliste erstellt. Darüber hinaus wurden im laufenden Geschäftsjahr durch den Zukauf von Daten über ein soziales Netzwerk zusätzlich neue Kunden hinzugewonnen.Die CarVermietungen GmbH hat im letzten Quartal außerdem in P2P-Carsharing investiert, da sich dieses neue Geschäftsmodell im Ausland bereits als vielversprechend erwiesen hat. Private Autobesitzer haben die Möglichkeit, ihr Fahrzeug über die Carsharing-Plattform anzubieten und die Vermietung gänzlich über eine App abzuwickeln. Die Mietwagengebühren betragen ein Drittel des Mietwertes und die CarVermietungen GmbH zahlt eine Versicherung, die jeden Kunden abdeckt. Die Versicherungsprämien für das Folgejahr wurden bereits ausgezahlt.
8.7k times solved
Difficulty: Intermediate
Interviewer-led
Audit
Valuation
Expert case by
Benjamin
BCG Beginner Case: Fashion startup
Your client is a D2C (direct to customer) online fashion business in a developing country. It is a new brand, launched about 2 years ago and founded by ex-investment bankers. Their brand focuses on trendy, edgy design that is less main-stream (versus big brands like H&M, Uniqlo, Zara etc) for adult men. While they have been growing fast, they want to understand how they can further improve their sales.
400+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Case by
PrepLounge
Laos Tire
A manufacturer of tires in Laos has had a monopoly in the market for years due to high tariff on imports. If foreign producers wanted to import tires, they would have to pay a high import tariff which makes up 40% of the total cost to produce and ship to Laos. The Laotian government has now decided to lower the tariffs by 4% each year for the next ten years to open up the market to foreign companies and achieve lower consumer prices. Our client is concerned this move will affect their market position and hired us to investigate the effects and help them decide what to do.
9.3k times solved
Difficulty: Intermediate
Interviewer-led
Competitive response
Market analysis
Profitability analysis
Case by
PrepLounge
Advanced Accounting Interview Questions for Finance
This question set sharpens your understanding of advanced accounting topics essential for finance roles. It covers areas like stock-based compensation, deferred taxes, goodwill impairment, and working capital.Plan for 35–45 minutes to complete the set. Use the model answers to check your reasoning and improve how clearly you explain complex accounting concepts.
300+ times solved
Difficulty: Advanced
Interviewer-led
Audit
Case by
PrepLounge
Ahoy, Black Gold!
Do you remember that one friend in school that always asked you to help him out with homework? Well, things never change and as this friend learned that you are a consultant now, you receive a call. The friend’s grandfather, who was a captain, passed away and left an oil tanker behind. As your friend wants to be sure for tax reasons, exactly how much worth the tanker is, your help is needed – again!
8.2k times solved
Difficulty: Advanced
Candidate-led
Profitability analysis
Valuation
Case by
PrepLounge
Telekom Strategy Consulting Case: Fiber Optic Expansion
You recently joined Deutsche Telekom as a strategic project manager for the fiber optic expansion initiative. In this role, you act as an internal consultant, providing strategic guidance to ensure a successful fiber optic rollout in a mid-sized German city known for its vibrant tech industry. Your mission is to advise on delivering high-speed internet to residential and business areas, aligning the city's infrastructure with its rapid growth. This position allows you to influence the digital future of a growing tech hub and contribute to a project of national importance.The city you are overseeing has a population of 250,000 people with an average household size of 2.5. There are 50,000 businesses in the city. Deutsche Telekom aims to connect 90% of the households and businesses with fiber optic within the next 3 years, which also translates into your responsibility as a new project manager.
11.5k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Profitability analysis
Case by
PrepLounge
Basic Merger Model Interview Questions for Finance
This question set helps you build a solid foundation in M&A modeling by covering the key drivers of accretion and dilution, deal structuring, and synergy analysis. You’ll review the mechanics of a basic merger model, explore how different financing methods impact EPS, and understand strategic considerations like purchase price allocation and debt capacity.You should expect to spend 30–40 minutes on the full set. Use the model answers to test your understanding, identify gaps, and sharpen your ability to communicate M&A concepts clearly and confidently.
400+ times solved
Difficulty: Beginner
Interviewer-led
Mergers & Acquisition

How is Creativity Assessed in Case Interviews?

Interviewers typically assess creativity through open-ended questions that lack exhibits or starting information. These questions challenge candidates to think on their feet and come up with multiple solutions independently. For example, you might be asked how to increase a company's market share without being given specific data points or frameworks. The expectation is to generate a variety of ideas, usually aiming for at least five distinct concepts. This not only showcases your creativity, but also your ability to think deeply and broadly about a problem.

đź’ˇ Pro Tip: Check out our Brain Teaser Collection to sharpen your creative thinking skills and prepare for unexpected questions.

Demonstrating Creativity in Case Interviews Effectively

While creativity is important, maintaining structure in your answers is equally crucial. Here are some strategies to effectively showcase your creativity during a case interview:

  • Organize by themes: Instead of listing random ideas as they come to mind, group your thoughts into high-level themes. This approach demonstrates structured thinking and helps you cover different aspects of the problem comprehensively. For instance, if asked to improve customer satisfaction, you might categorize your ideas into themes like product quality, customer service, and marketing strategies.

đź’ˇ Pro Tip: Use our Structuring Drills to practice breaking down complex problems into manageable themes. This will help you organize your ideas logically during interviews.

  • Sense-check ideas: Ensure that your ideas are practical and can be implemented in the given context. It’s important to show that your creative solutions are not just imaginative, but also feasible. Discuss the potential impact and challenges of each idea briefly to indicate your practical understanding.
  • Differentiate between quick wins and long-term solutions: Highlighting a mix of immediate actions and strategic, long-term initiatives shows that you can think short-term and long-term. Quick wins might include small adjustments that can be implemented quickly with minimal resources, while long-term ideas might involve significant investments or strategic changes.
  • Summarize and wrap up: After brainstorming, summarize your ideas along the key themes and indicate how they inform your overall answer to the case. This step not only reinforces your structured approach but also helps the interviewer follow your thought process and the rationale behind your recommendations.

 

Avoiding Creative Blocks in Case Interviews

Running out of ideas can be a challenge during a case interview. Here are some tips to keep the creative juices flowing:

Mind map on how to be creative in Case Interviews with four tips: using frameworks as starting points, being inspired by business news, practicing regularly with cases, and avoiding stress while collecting ideas.

  • Preparation: Familiarize yourself with common business problems and innovative solutions. Reading case studies and business news can provide a wealth of ideas and inspiration.
  • Practice: Regularly practice with case scenarios to build your creative muscle. The more you practice, the easier it becomes to generate ideas on the spot.

👉 Participate in Mock Interviews on PrepLounge to simulate real interview conditions and receive feedback on your creative thinking.

  • Use frameworks: While creativity goes beyond traditional frameworks, they can serve as useful starting points to ensure you cover all bases. Customize and expand upon these frameworks with your unique insights.
  • Stay calm and positive: Stress can stifle creativity. Stay calm, take a deep breath, and approach each question with a positive mindset.

đź’ˇ Pro Tip: Use our Stress Question Tool to improve your ability to stay creative and focused under pressure.

Key Takeaways

Creativity is a vital component of case interview success, reflecting your ability to generate diverse, practical, and innovative solutions. By organizing your thoughts into high-level themes, ensuring the feasibility of your ideas, balancing quick wins with long-term strategies, and summarizing your key points, you can effectively showcase your creativity. Preparing thoroughly, practicing regularly, and maintaining a positive attitude will help you keep your ideas flowing. Embrace the creative challenges of case interviews, and you’ll be well on your way to impressing your interviewers and securing that coveted consulting role.

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