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Business Sense

Business sense refers to the ability to quickly grasp economic dynamics and make decisions that are both strategically and commercially sound. In consulting, it’s not enough to repeat theories from your business degree. What matters is a deep understanding of how companies operate, what drives markets, and what different stakeholders are aiming to achieve.

Consultants with strong business acumen can quickly adapt to new industries, understand client needs, and set priorities that make economic sense. They don’t just ask, “What is analytically correct?” – they also ask, “What truly benefits the company?” This mindset often makes the difference in a case interview.
 

 

Why Your Business Sense Matters in Consulting

As a consultant, you’re expected not only to analyze complex problems but also to think in a solution-oriented and entrepreneurial way. A strong business mindset helps you put analyses into context, assess actions realistically, and focus on generating maximum client value.

In day-to-day consulting, you're working under pressure, collaborating with decision-makers, and constantly weighing trade-offs. Those who think commercially and can strategically prioritize have a clear edge.

In a case interview, showing that you understand markets and business models is key – it sets you apart and proves your readiness for the job.

👉 In our Case Library, you can prepare effectively with curated practice cases and put your business sense to the test.

Company case provided by Company case by
thyssenkrupp Management Consulting
tkMC Case: Market entry strategy in the lithium materials trade market
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent years. They consider expanding their target market and entering the Lithium (electric vehicle battery grade) trade, due to the current high demand for electric cars and Lithium-ion batteries. The client is concerned about minimizing the cash spending and about improving the payback period for this market-entry campaign, due to corporate cash policy.As a consultant, you are expected to calculate the size of the Lithium market and to assess the payback periods for an organic market entry (with own resources) as well as for the acquisition of an established company. Finally, the client expects a proposal about the best market entry strategy and potential opportunities and risks.
23.3k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
New product
Profitability analysis
Case by
PrepLounge
Advanced Valuation Interview Questions for Finance
This question set helps you strengthen your valuation fundamentals by covering core techniques used in public and private company valuation, tax asset treatment, and sector-specific approaches. You'll explore how to estimate acquisition premiums, work with Net Operating Losses, and understand how valuation frameworks shift for financial institutions and resource-based companies like oil & gas firms.You should expect to spend 25–35 minutes on the full set. Use the model answers to check your understanding, refine your technical explanations, and practice communicating complex valuation topics clearly and confidently in interview settings.
200+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Case by
PrepLounge
McKinsey Case: Digital & Vegan Restaurant Franchise
Our client is a European venture capital firm. They are potentially interested in investing into a new restaurant franchise player from Austria, called “VegDigi”. VegDigi has just 3 corporate restaurants in Vienna and no franchisees, yet, but their business model is considered innovative for a restaurant industry, and is based on 3 pillars:Proprietary IT system – VegDigi’s team has developed their own IT system (which manages all restaurant processes – from cashier desk and employee schedules to inventory management and delivery).Innovative vegan menu – VegDigi offers fresh, whole-foods vegan menu, which differentiates itself from the rest of the fast food offering in taste and quality. VegDigi puts a lot of focus on its foods being healthy.Transparent business practices and processes – VegDigi prouds itself to be a transparent business, meaning they publish all their data and talk about their success and failures openly online.Our client has engaged us to help them to determine whether or not to make an investment into the VegDigi.
25.7k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Pricing
Valuation
Expert case by
Benjamin
BCG Beginner Case: Fashion startup
Your client is a D2C (direct to customer) online fashion business in a developing country. It is a new brand, launched about 2 years ago and founded by ex-investment bankers. Their brand focuses on trendy, edgy design that is less main-stream (versus big brands like H&M, Uniqlo, Zara etc) for adult men. While they have been growing fast, they want to understand how they can further improve their sales.
600+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Company case provided by Company case by
RSM Ebner Stolz Management Consultants
RSM Ebner Stolz Case: Noch zu retten?
Sie werden vom Management der mittelständischen Packaging-Group gebeten, eine Einschätzung zur wirtschaftlichen Lage des Konzerns abzugeben. Im Rahmen der Analyse der operativen Ergebnisse der Auslandswerke soll das Werk identifiziert werden, bei dem der aktuell größte Handlungsbedarf besteht. Davon ausgehend sollen Optionen erarbeitet und bewertet werden, die der Kandidat dem Management im Umgang mit diesem Auslandswerk empfehlen würde und was ggf. auf Basis der Analyse für Rückschlüsse hinsichtlich der Konzernzahlen gezogen werden können.
12.1k times solved
Difficulty: Intermediate
Interviewer-led
Operations strategy
Profitability analysis
Case by
PrepLounge
Europe Rail Tunnel
The airlines covering the Cologne to London route are facing a competitive threat from a new rail tunnel connecting Britain and Germany by train. Which all factors do you think the airlines should consider before reacting to this threat?
5.3k times solved
Difficulty: Beginner
Candidate-led
Competitive response
Market analysis
Case by
PrepLounge
Golf balls
You’re a consultant based in Germany who is currently en route to a client in France who sells golf balls. You’re thinking about the client trying to figure out how large the market is for golf balls in France in terms of number of balls purchased each year.
6.5k times solved
Difficulty: Beginner
Candidate-led
Market sizing
Expert case by
Benjamin
Revolut Mock Interview: Strategy & Operations
You are part of the Strategy & Operations team at Revolut.Revolut has had significant growth over the past couple of years, with customer base growing 20-30% per year. Our apps have also been highly rated in the various app stores - be it GooglePlay or on the Apple store.Revolut's current customer strategy is to segment customers based on their subscription tiers/plans. Standard: FreePlus: $3.99/mthPremium: $7.99/mthMetal: $14.99/mthUltra: Ultra $55/mthKey differentiation between the plans are in the pricing and features. Namely, the more expensive tiers like Metal and Ultra have additional features such as personalized and premium card design, free access to lifestyle apps (e.g. Financial Times, Class Pass etc), better FX rates and priority customer support.It's great that Revolut has been expanding rapidly, but we are starting to see some stresses on our existing operations and processes. One key area of concern is in customer service, our satisfaction scores have started to trend down and call center headcounts and costs have been increasing in recent years, but we are struggling to handle the load of incoming requests and tickets.You have been tasked to lead a project to solve this problem without ballooning costs. 
600+ times solved
Difficulty: Advanced
Interviewer-led
Operations strategy
Case by
PrepLounge
College Football
Our client is a college that plans to add an inter-collegiate football team to its athletic program.They have approached us in order to determine if that is a good idea.
15.1k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Profitability analysis
Case by
PrepLounge
Smart Meters
The municipal utility Hamburg Energized is a local energy retail (power and gas) and distribution grid company active in the city of Hamburg. The majority of shares of Hamburg Energized is held by the city itself. As the distribution system operator of Hamburg, Hamburg Energized is responsible for the operations and maintenance of the gas and electricity grid on customer level.In the course of the energy transition in Germany, the responsible board member for the technical grid operations, Jan Bremer, thinks about deploying Smart Meters in the gas and electricity grid. He approaches you with the request to conduct a feasibility analysis and to give a clear recommendation whether or not Hamburg Energized should use Smart Meters in its gas and electricity grid in the future.
35.3k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Market entry
New product
Operations strategy
Profitability analysis
Company case provided by Company case by
SET Management Consulting
SET Case: Strategische Neuausrichtung der Fröhlich Maschinen GmbH
Die Fröhlich Maschinen GmbH, ein mittelständisches Unternehmen mit Sitz in Deutschland, ist auf die Produktion von Spezialmaschinen für die Automobilindustrie spezialisiert. Das Unternehmen hat in den letzten fünf Jahren seinen Umsatz kontinuierlich gesteigert, jedoch ist die Profitabilität stark zurückgegangen. Die Gewinnmarge vor Steuern liegt bei nur 3,75 %, was deutlich unter dem Branchendurchschnitt von 8 % liegt.Gleichzeitig steht das Unternehmen vor internen und externen Herausforderungen:Interne Herausforderungen: Ein veraltetes ERP-System führt zu ineffizienten Prozessen in der Produktion und Verwaltung. Zudem gibt es Hinweise auf eine unvorteilhafte Kostenstruktur und mangelnde Transparenz bei der Produktprofitabilität.Externe Herausforderungen: Steigende Rohstoffpreise und ein intensiverer Wettbewerb setzen die Margen zusätzlich unter Druck. Einige Wettbewerber bieten ähnliche Produkte zu niedrigeren Preisen an und diversifizieren schneller in neue Branchen.Die Geschäftsführung hat Ihre Boutique-Beratung beauftragt, die Ursachen für die sinkende Profitabilität zu analysieren und konkrete Maßnahmen zur Verbesserung der Wettbewerbsfähigkeit vorzuschlagen.ZielAnalysieren Sie die Ursachen für die sinkende Profitabilität der Fröhlich Maschinen GmbH und entwickeln Sie konkrete Maßnahmen, um die Rentabilität und Effizienz langfristig zu steigern.
1.3k times solved
Difficulty: Intermediate
Interviewer-led
Restructuring
Case by
PrepLounge
ACR Medical Lab
Your client, ACR, is a chain of medical laboratories. They provide patients with MRI and CT scans as well as other major tests.They have expensive testing equipment in their inventory and run about 250 labs. Usually doctors refer their patients to one of the labs.Because ACR is worried about a decrease in profits, they have hired us to evaluate the market.
39.7k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Operations strategy
Profitability analysis
Company case provided by Company case by
BCG Platinion
BCG Platinion Case: Digital transformation of an entire corporation
The CIO of a major insurance company needs your support to renew the company's IT landscape as a starting point for their digital transformation.The IT landscape of the client is highly fragmented and integrated. Most IT applications are "legacy" monolithic custom developments (running on Mainframe) and are hosted on-premise.There are issues with stability and scalability of applications plus IT costs are ever increasing "Time-to-market" to release new functionalities is too high, due to constraints of current architecture.You are asked to quickly assess the status quo, identify main areas of intervention and measures to address the pain points and renew the IT landscape. Note: This case is interviewer-led. The cases in our interviews are more candidate-led. In this case, you take the lead and manage the entire case from start to finish. So be prepared for this when you apply to us.
23.5k times solved
Difficulty: Advanced
Interviewer-led
Digital transformation
Market analysis
Operations strategy
Expert case by
Benjamin
McKinsey Unconventional Case: Inclusive Cafes
Your client is a leading retail coffee chain. They are present in several countries globally and are a popular brand in most of the markets that they operate in, with several thousands stores in operation.A key focus of the company currently is diversity & inclusion. In their biggest market which is the US, 1 in 4 people have some sort of disability. One realization the client has had is that their retail stores are not as inclusive to individuals with disabilities. McKinsey has been brought on to help them design more inclusive spaces in their retail stores.
700+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Company case provided by Company case by
FTI-Andersch AG
FTI-Andersch AG Case: Turnaround – Global Plastics AG
Sie wurden vom Vorstand der Global Plastics AG beauftragt, die wirtschaftliche Performance der Unternehmens-Gruppe im Rahmen eines Independent Business Review (IBR) zu analysieren und das Management zu beraten. Das Unternehmen ist seit dem 1. Januar 2019 durch eine Kontokorrentlinie i.H.v. € 150,0 Mio. finanziert. Darüber hinaus gibt es keine weiteren Verbindlichkeiten gegenüber Kreditinstituten. Das finanzierende Bankenkonsortium hat aufgrund schlechter Quartalszahlen und einer angespannten Marktlage eine Validierung der Mittelfristplanung angefordert.Die Global Plastics AG produziert weltweit in 5 Werken Kunststoffbauteile für Fahrzeuginnenräume in den Anwendungsbereichen PKW (PT-Segment), LKW (CT-Segment) sowie Land- (AG-Segment) und Baumaschinen (CON-Segment). Global Plastics beliefert primär deutsche Premium-OEMs und gilt als Qualitätsführer im Interior-Markt. Das Unternehmen nutzt dabei patentierte Technologien in den Bereichen Spritzguss, Kunststoffgalvanik sowie Heißprägung. Der Interior-Markt ist zunehmend von einem Preisdruck durch asiatische Wettbewerber geprägt, die den Qualitätsansprüchen europäischer Kunden immer besser entsprechen.Die Global Plastics AG hat Ihnen zur Analyse ihre GuV und Bilanz zur Verfügung gestellt. Dort sind die Ergebnisse der Geschäftsjahre 2019 bis 2021 sowie der Forecast des Geschäftsjahres 2022 enthalten.Bitte lösen Sie die unten aufgeführten Aufgaben.
2.1k times solved
Difficulty: Beginner
Candidate-led
Restructuring
Expert case by
Benjamin
MBB Unconventional Case: Coral Reefs
Your client is the Government of Indonesia, specifically a joint committee formed between a few key ministries including the Ministry of Marine Affairs & Fisheries, Ministry of Tourism and Ministry of Environment & Forestry. Indonesia is one of the largest developing countries in the world, with a population of about 285M people and an average monthly income of only USD 500. Located in Southeast Asia, Indonesia is actually a vast archipelago comprised of 17,000 islands, giving it one of the longest and most complex coastlines in the world. It is also part of the Coral Triangle, an area demarcated by scientists as the global epicenter of marine diversity. Your client tells you that Indonesia's once pristine coral reefs have seen a rapid decline over the past decade. They have come to you for help and want to figure out what is causing the problem.
400+ times solved
Difficulty: Advanced
Candidate-led
Non-conventional
Public sector
Case by
PrepLounge
Spirits distribution
Our client, Ooze, is one of the market leaders in the US spirits market (strong alcohol products).They are thinking of restructuring their distribution strategy and want to know whether they should invest in 1 or 5 distribution centers.What would you recommend?
21.5k times solved
Difficulty: Beginner
Candidate-led
Operations strategy
Profitability analysis
Expert case by
Emily
Paper Product Overseas Growth
The client is an Indonesian producer of paper boards which can be further processed into paper boxes, shopping bags, etc. They sell in both their domestic market i.e. Indonesia, and in the export market i.e. the US. Revenue last year was $5 billion, with 80% from Indonesia and 20% from the US. Overall they have been growing at 3% annually. The client wants to achieve a 5% growth rate. With the resource constraint they have, they want to focus on one of the two markets. They want to know which market they should go after to achieve that increase in growth rate, and how.
500+ times solved
Difficulty: Advanced
Candidate-led
Growth strategy
Operations strategy
Case by
PrepLounge
Increasing net worth of Johnny Depp
Johnny Depp, now 56 years old, has started to feel that his acting career is about to get over. His net worth crossed over $650 million at the peak of his career but has since dwindled, amid lawsuits and lifestyle expenses. As such, he thinks that his current wealth might not be enough for his upcoming years. So, he’s hired you as a consultant to help him find ways to multiply his worth. What can you suggest?
2.6k times solved
Difficulty: Intermediate
Interviewer-led
Brain teaser
Market analysis
New product

How Business Sense Shows Up in Case Interviews

Your business sense won’t be tested directly – but it shows up in your thinking, your assumptions, and your recommendations. Here are five moments when it really counts:

5 tips on how to show business sense in case interviews

1. Define a clear objective.

Clarify what the company wants to achieve in the case. Is it short-term profit, long-term growth, or a stronger market position? A well-defined goal aligns your analysis and recommendations – and shows you understand the business context.

2. Develop sound hypotheses.

Top candidates derive economically plausible hypotheses. If revenue is dropping, explore potential causes like demandpricing, or competitive pressure.

3. Evaluate actions realistically.

Go beyond theory. Consider real-world feasibility, conflicting objectives, and strategic risks. Instead of simply saying “raise prices,” consider price elasticity, customer segments, and likely competitor reactions.

4. Interpret numbers in the right context.

Numbers only make sense when interpreted correctly. High margins might signal a premium position – or upcoming competitive threatsBusiness sense means understanding what the numbers imply in context.

5. Make a well-founded recommendation.

Your final recommendation should be logical and economically viable. Acknowledge risks or gaps, and show that your solution could succeed in the real world.
 

How to Train Your Business Sense

Business sense isn’t innate – it’s a skill you can develop. The key is to build a solid understanding of economic principles and learn how real-world decisions are made.

Start by regularly reading business news. Outlets like New York Times, the Wall Street Journal or the Financial Times will help you get a feel for marketsbusiness models, and strategic thinking. Go beyond the facts – try to understand the economic rationale behind each story.

When practicing case interviews, stay sharp and reflective. Ask yourself: Is my reasoning not only logical but also economically sound?

Mock interviews with peers are especially helpful. You’ll improve your communication skills and receive valuable feedback.

👉 Use our Meeting Board to find peers and practice together.

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👉  Want to take it a step further? Connect with our experienced coaches.

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Also, think like an entrepreneur in daily life. Observe companies, analyze new strategies, and reflect on what drives success or failure. The more often you go through this process, the sharper your business intuition becomes – and that’s what sets you apart in interviews.
 

Key Takeaways

Business sense is one of the most important success factors in both consulting and case interviews. It reflects your ability to quickly recognize economic patterns, form sound assumptions, and make realistic, client-oriented decisions. In interviews, what sets top candidates apart isn’t memorized theory but the ability to see the bigger picture: understanding what really matters to a business, prioritizing strategically, and proposing solutions that are both practical and value-driven.

To demonstrate your business sense, it’s crucial to clearly define the objective of the case, develop plausible hypotheses, assess potential actions not only analytically but also from a business standpoint, and interpret numbers within the correct context. Your final recommendation should be not just logical, but economically viable and well thought through.

The good news is that business sense can be learned. By regularly reading business news, reflecting on strategic decisions, working through case interviews critically, and actively seeking feedback, you’ll build a strong foundation in economic thinking. Over time, this mindset will not only boost your interview performance but also set you up for long-term success in consulting.

Let's Move On With the Next Articles:

Presentation and Communication
Consulting Skills & Preparation
The majority and the most obvious part of preparation is, of course, the substantive preparation for your case interview. However, you also need to present what you have learned in a way that gives your interviewer an impression of your personality and character. This means that you must appear confident and communicate clearly and precisely. The best preparation is useless if you come across as closed-off and insecure. As a consultant, you must always appear trustworthy and confident when interacting with clients to be taken seriously and to enable you and your team to work in a solution-oriented manner. This is already tested in the case interview – albeit indirectly ;)
To the article
General Knowledge
Consulting Skills & Preparation
In case interviews, having solid general knowledge can make a big difference, especially in market sizing questions. Knowing basic facts about regions, population sizes, and economic indicators helps you build stronger arguments. It’s not just about the analysis itself but also about showing interviewers that you understand global trends and can quickly process key information — an important skill in consulting.In a case interview, quick and accurate estimates are essential. For example, if you're asked to evaluate the potential market for a product in a specific country, having solid data — like the population size — is crucial. Without this information, it can be challenging to make a meaningful calculation.In addition to national market data, it's important to know about key global markets. Being familiar with major economic regions like the U.S., China, and the EU is valuable because large consulting firms such as McKinsey and BCG operate extensively in these areas. A solid understanding of these regions shows that you can think about global factors and helps you stand out from other candidates. What Your Knowledge of Population, Economy & Geography Says About YouHaving strong general knowledge in specific areas not only shows that you are well-prepared, but also that you can quickly understand economic relationships—a crucial skill in consulting. When you have information like population sizes or a country's Gross Domestic Product (GDP) at your fingertips, you can quickly verify assumptions and make informed decisions, which is exactly what case interviews expect.Additionally, your knowledge of these topics demonstrates a genuine interest in world affairs and your ability to recognize and understand global trends. This insight is vital for evaluating how political, economic, and social changes affect businesses. It also highlights your capability to absorb and use complex data effectively.PopulationCountry/RegionPopulation (approx.)Worldwide8.05 billionChina1.426 billionIndia1.419 billionEurope (EU states)450 millionUSA335 millionIndonesia277 millionBrazil203 millionRussia143 millionJapan124 millionGermany83 millionUK68 millionGDP Forecast in USD for 2024Country/RegionGDP 2024 (approx. in trillions USD)Worldwide105 trillion USDUSA25 trillion USDChina18 trillion USDJapan4.3 trillion USDGermany4.5 trillion USDFrance3.0 trillion USDUK3.1 trillion USDIndia3.9 trillion USDItaly2.2 trillion USDBrazil2.1 trillion USDCanada2.2 trillion USD Key Data to Know for Your Case InterviewIn case interviews, making quick and accurate estimates is key. A good grasp of units, along with basic fraction and percentage calculations, is essential for working efficiently. Additionally, being comfortable with time units is important for making rough estimates and calculations. The table of larger and smaller time units below provides a handy overview of commonly needed values. These fundamental skills help you tackle tasks confidently and quickly.Overview of Time Conversions: Days, Weeks and HoursLarger UnitsSmaller UnitsDays/Year365 days (In leap years: 366 days)Days/3 Years1,095 daysDays/4 Years1,461 days (including 1 leap year)Weeks/Year52 weeksHours/Week168 hoursSeconds/Hour3,600 secondsConversion of Fractions to Percentages and Decimal ValuesFractionPercentageDecimal1/520%0.201/616.67%0.16671/714.29%0.14291/812.5%0.1251/911.11%0.11111/1010%0.101/119.09%0.09091/128.33%0.08331/137.69%0.07691/147.14%0.07141/156.67%0.06671/166.25%0.06251/175.88%0.05881/185.56%0.05561/195.26%0.05261/205%0.05Remember, it’s not enough to just memorize these numbers—you also need to be able to calculate with them effectively!Use our Mental Math Tool to specifically train your math skills and prepare for your next interview.
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Preparation Plan
Consulting Skills & Preparation
Preparing for a case interview can feel overwhelming, but having a structured plan will help you stay focused and make steady progress. A well-organized approach ensures you build a strong foundation, practice effectively, and refine your skills before the big day.In this guide, we will walk you through the key components of an effective practice plan, including self-study, peer practice, and working with a coach. Let’s go! 
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