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Business Sense

Business sense refers to the ability to quickly grasp economic dynamics and make decisions that are both strategically and commercially sound. In consulting, it’s not enough to repeat theories from your business degree. What matters is a deep understanding of how companies operate, what drives markets, and what different stakeholders are aiming to achieve.

Consultants with strong business acumen can quickly adapt to new industries, understand client needs, and set priorities that make economic sense. They don’t just ask, “What is analytically correct?” – they also ask, “What truly benefits the company?” This mindset often makes the difference in a case interview.
 

 

Why Your Business Sense Matters in Consulting

As a consultant, you’re expected not only to analyze complex problems but also to think in a solution-oriented and entrepreneurial way. A strong business mindset helps you put analyses into context, assess actions realistically, and focus on generating maximum client value.

In day-to-day consulting, you're working under pressure, collaborating with decision-makers, and constantly weighing trade-offs. Those who think commercially and can strategically prioritize have a clear edge.

In a case interview, showing that you understand markets and business models is key – it sets you apart and proves your readiness for the job.

👉 In our Case Library, you can prepare effectively with curated practice cases and put your business sense to the test.

Company case provided by Company case by
thyssenkrupp Management Consulting
tkMC Case: Market entry strategy in the lithium materials trade market
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent years. They consider expanding their target market and entering the Lithium (electric vehicle battery grade) trade, due to the current high demand for electric cars and Lithium-ion batteries. The client is concerned about minimizing the cash spending and about improving the payback period for this market-entry campaign, due to corporate cash policy.As a consultant, you are expected to calculate the size of the Lithium market and to assess the payback periods for an organic market entry (with own resources) as well as for the acquisition of an established company. Finally, the client expects a proposal about the best market entry strategy and potential opportunities and risks.
22.3k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
New product
Profitability analysis
Case by
PrepLounge
21st Century Fox
Our client is a leading TV/film studio. They are concerned about the part of their business that provides post-production services internally as well as externally.The profits of this division have stagnated in the recent time.Your task is to find ways to increase the profitability of the business.
23.3k times solved
Difficulty: Beginner
Interviewer-led
Market analysis
Profitability analysis
Company case provided by Company case by
CTcon
CTcon Case: Das beste Eis der Stadt!
Deine Klientin ist die Besitzerin der Eisdiele TOTO in einer deutschen Großstadt. Das Geschäft läuft so gut, dass die Besitzerin eine weitere Filiale eröffnen will. Sie ist hellauf begeistert und möchte auf Nummer sichergehen. Sie fragt Dich daher: Ist das eine gute Idee?
16.0k times solved
Difficulty: Intermediate
Interviewer-led
Capacity change
Growth strategy
Market entry
New product
Profitability analysis
Case by
PrepLounge
Sticky USB-Sticks
Du berätst den USB-Stick Produzenten "Sticky". Das bisher profitable USB-Stick Geschäft wird dieses Jahr zum ersten Mal rote Zahlen schreiben. Dein Klient würde gerne wissen, wie er wieder Gewinne erzielen kann.
8.5k times solved
Difficulty: Intermediate
Interviewer-led
Competitive response
Growth strategy
Operations strategy
Profitability analysis
Case by
PrepLounge
Nearshoring - Opportunity study and Business case
Your client is an international Corporate & Investment Bank (CIB). It is France based and has already expanded to Poland (Warsaw), Asia and Americas. Your client now wants to look into the development of the existing hub in Warsaw and is contacting you to help him assess this option. How would you help him?
2.9k times solved
Difficulty: Intermediate
Candidate-led
Operations strategy
Profitability analysis
Case by
PrepLounge
Make Steakhouse Great Again!
Your client is a Franchisee of a popular Steakhouse-chain in Germany. The Franchisee currently owns 2 Steakhouse-restaurants and wants you to investigate how well these perform and if there is any way for improvement?
7.8k times solved
Difficulty: Advanced
Candidate-led
Capacity change
Growth strategy
Operations strategy
Expert case by
Benjamin
McKinsey Unconventional Case: Inclusive Cafes
Your client is a leading retail coffee chain. They are present in several countries globally and are a popular brand in most of the markets that they operate in, with several thousands stores in operation.A key focus of the company currently is diversity & inclusion. In their biggest market which is the US, 1 in 4 people have some sort of disability. One realization the client has had is that their retail stores are not as inclusive to individuals with disabilities. McKinsey has been brought on to help them design more inclusive spaces in their retail stores.
600+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Company case provided by Company case by
Volkswagen Group Consulting
Volkswagen Group Consulting Case: Wo soll produziert werden?
Ihr Kunde ist in einem globalen Automobilkonzern dafür verantwortlich ein neues Produkt mit einem Volumen von 140.000 Fahrzeugen über den gesamten Produktionszeitraum auf den Markt zu bringen. Bedingt durch finanzielle Anspannung liegt ein besonderer Fokus auf den Kosten.
14.3k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
New product
Pricing
Company case provided by Company case by
SET Management Consulting
SET Case: Your own Management Consultancy
As one of three management consultants with many years of experience, you have SET yourself the goal of founding your own management consultancy. The topics, contents and solution offering with which you can advise and support potential customers are clear. The legal company is already founded and registered in the commercial register. Now you must pitch your business plan to the banks to get the necessary start-up financing!Especially the banks are interested in the underlying rationale of the SET Management Consulting business model. Your goal is to think of relevant financial KPIs and be prepared to explain the underlying revenue and cost streams in more detail.With that, you have following assumptions in your business plan:10 consultants in total (including yourself)Average yearly salary per consultant 100.000 € (fixed)Average hourly rate as minimum pricing point that clients are willing to pay 250 €Founding costs (e.g., legal fees etc.) 20.000 €High-end IT equipment per consultant as invest 4.800 € (useful life 2 years)No office in the start-up phaseWebsite + SEO 40.000 €Expected employer’s contribution to base pay salary 20 %Financing requirement EUR 300.000, expected interest rate 3% p.a.The assumed utilization for the start-up phase can be taken from the assumption illustration (See exhibits)
13.4k times solved
Difficulty: Beginner
Interviewer-led
Market entry
Profitability analysis
Expert case by
Benjamin
Revolut Mock Interview: Strategy & Operations
You are part of the Strategy & Operations team at Revolut.Revolut has had significant growth over the past couple of years, with customer base growing 20-30% per year. Our apps have also been highly rated in the various app stores - be it GooglePlay or on the Apple store.Revolut's current customer strategy is to segment customers based on their subscription tiers/plans. Standard: FreePlus: $3.99/mthPremium: $7.99/mthMetal: $14.99/mthUltra: Ultra $55/mthKey differentiation between the plans are in the pricing and features. Namely, the more expensive tiers like Metal and Ultra have additional features such as personalized and premium card design, free access to lifestyle apps (e.g. Financial Times, Class Pass etc), better FX rates and priority customer support.It's great that Revolut has been expanding rapidly, but we are starting to see some stresses on our existing operations and processes. One key area of concern is in customer service, our satisfaction scores have started to trend down and call center headcounts and costs have been increasing in recent years, but we are struggling to handle the load of incoming requests and tickets.You have been tasked to lead a project to solve this problem without ballooning costs. 
400+ times solved
Difficulty: Advanced
Interviewer-led
Operations strategy
Case by
PrepLounge
Besser fliegen
Du berätst eine große europäische Fluggesellschaft. Der Vorstandsvorsitzende überlegt, eine neue Sitzklassen-Kategorie, die „Premium Economy“, zwischen der Economy und der First Class einzuführen. Er will von Dir wissen, ob dies eine gute Idee ist.
11.1k times solved
Difficulty: Advanced
Interviewer-led
New product
Operations strategy
Pricing
Profitability analysis
Case by
PrepLounge
Advanced Accounting Interview Questions for Finance
This question set sharpens your understanding of advanced accounting topics essential for finance roles. It covers areas like stock-based compensation, deferred taxes, goodwill impairment, and working capital.Plan for 35–45 minutes to complete the set. Use the model answers to check your reasoning and improve how clearly you explain complex accounting concepts.
300+ times solved
Difficulty: Advanced
Interviewer-led
Audit
Case by
PrepLounge
Madflix.com
Our client is madflix.com, a website similar to Netflix. The biggest difference is however that Madflix targets mainly men and provides a majority of “mad movies”, such as action, horror, or science-fiction movies.Clients sign up online, order online, receive the movie and mail it back. Madflix is not satisfied with the profit margin, as it has declined over the last two years.The CEO has hired us to recommend a solution.
54.3k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Profitability analysis
Expert case by
Benjamin
BCG Beginner Case: Fashion startup
Your client is a D2C (direct to customer) online fashion business in a developing country. It is a new brand, launched about 2 years ago and founded by ex-investment bankers. Their brand focuses on trendy, edgy design that is less main-stream (versus big brands like H&M, Uniqlo, Zara etc) for adult men. While they have been growing fast, they want to understand how they can further improve their sales.
400+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Expert case by
Benjamin
MBB Unconventional Case: Coral Reefs
Your client is the Government of Indonesia, specifically a joint committee formed between a few key ministries including the Ministry of Marine Affairs & Fisheries, Ministry of Tourism and Ministry of Environment & Forestry. Indonesia is one of the largest developing countries in the world, with a population of about 285M people and an average monthly income of only USD 500. Located in Southeast Asia, Indonesia is actually a vast archipelago comprised of 17,000 islands, giving it one of the longest and most complex coastlines in the world. It is also part of the Coral Triangle, an area demarcated by scientists as the global epicenter of marine diversity. Your client tells you that Indonesia's once pristine coral reefs have seen a rapid decline over the past decade. They have come to you for help and want to figure out what is causing the problem.
300+ times solved
Difficulty: Advanced
Candidate-led
Non-conventional
Public sector
Case by
PrepLounge
DCF Analysis at CloudCore Inc.
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard unlevered DCF model using a WACC of 10% and based on your 5-year forecast, the Enterprise Value (EV) currently comes out to $200 million.
400+ times solved
Difficulty: Intermediate
Interviewer-led
Valuation
Case by
PrepLounge
Health Coaches
Our client is a large national health care payer (health insurance company, e.g. Aetna) exploring the launch of a new disease management program to better serve its 5 million members.The idea is to hire and train a team of “Health Coaches” to specialize in a single disease area (e.g., heart disease, diabetes, etc.). Each coach will manage a portfolio of patients to reduce the costs of overall health expenditures (e.g., reminders to take drugs, provide limited medical advice, suggested diet, etc.). Studies show that once a month contact with each patient reduces health spending by 5%, on average.Should our client launch the program? If so, what steps should it take?
20.6k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
Profitability analysis
Public sector
Expert case by
Dennis
Opportunity Assessment: Alternative Revenue Streams for a Salt Mine
Salty Boy Inc. is an underground salt mine in Texas whose new leadership are supporters of the circular economy. Circular economy provides a pathway towards more sustainable production and consumption patterns – CE introduces circularity to many areas of production cycles and encourages using renewable, regenerative inputs (e.g., energy) and minimizing systematic leakage (e.g., waste).After decades of extracting salt form the earth, Salty Boy’s new leadership find themselves in possession of a network of empty, temperature and moisture stable tunnels located conveniently near major fiberglass waste sources and logistics networks. As a result, Salty Boy sees the potential for an alternative revenue stream. Their rationale is that they have ample and well-located storage capacities in their tunnels that they could use to position themselves well for an emerging recycling trend that could turn fiberglass waste into an eco-friendly and valuable raw material. Salty Boy is looking for your help to assess this potential opportunity.
700+ times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Market entry
Market sizing
Sustainability
Case by
PrepLounge
Essen für die Schüler?
Ein Restaurantinhaber überlegt sich, Schulen mit Essen zu beliefern. Für seine Überlegungen würde er gerne wissen, wie viel Geld er verdienen würde, wenn er 1% der Schulkantinen-Mittagessen in Deutschland verkauft?
5.9k times solved
Difficulty: Intermediate
Candidate-led
Market sizing
Profitability analysis

How Business Sense Shows Up in Case Interviews

Your business sense won’t be tested directly – but it shows up in your thinking, your assumptions, and your recommendations. Here are five moments when it really counts:

5 tips on how to show business sense in case interviews

1. Define a clear objective.

Clarify what the company wants to achieve in the case. Is it short-term profit, long-term growth, or a stronger market position? A well-defined goal aligns your analysis and recommendations – and shows you understand the business context.

2. Develop sound hypotheses.

Top candidates derive economically plausible hypotheses. If revenue is dropping, explore potential causes like demandpricing, or competitive pressure.

3. Evaluate actions realistically.

Go beyond theory. Consider real-world feasibility, conflicting objectives, and strategic risks. Instead of simply saying “raise prices,” consider price elasticity, customer segments, and likely competitor reactions.

4. Interpret numbers in the right context.

Numbers only make sense when interpreted correctly. High margins might signal a premium position – or upcoming competitive threatsBusiness sense means understanding what the numbers imply in context.

5. Make a well-founded recommendation.

Your final recommendation should be logical and economically viable. Acknowledge risks or gaps, and show that your solution could succeed in the real world.
 

How to Train Your Business Sense

Business sense isn’t innate – it’s a skill you can develop. The key is to build a solid understanding of economic principles and learn how real-world decisions are made.

Start by regularly reading business news. Outlets like New York Times, the Wall Street Journal or the Financial Times will help you get a feel for marketsbusiness models, and strategic thinking. Go beyond the facts – try to understand the economic rationale behind each story.

When practicing case interviews, stay sharp and reflective. Ask yourself: Is my reasoning not only logical but also economically sound?

Mock interviews with peers are especially helpful. You’ll improve your communication skills and receive valuable feedback.

👉 Use our Meeting Board to find peers and practice together.

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01:00 - 02:30 PM
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Reliability: N/A
German
Novice, Advanced, Pro
Feb 05
03:30 - 05:00 PM
Novice
88% Reliability
German
Advanced
Feb 05
05:00 - 06:30 PM
Novice
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French
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06:00 - 07:30 PM
Novice
Reliability: N/A
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Novice, Advanced, Pro
Feb 05
08:00 - 09:30 PM
Novice
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Arabic, English
Novice, Advanced, Pro
Feb 06
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Novice
100% Reliability
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07:00 - 08:30 AM
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100% Reliability
German
Advanced, Pro
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Find more meeting invitations on our meeting board and post your own suggestion.

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Also, think like an entrepreneur in daily life. Observe companies, analyze new strategies, and reflect on what drives success or failure. The more often you go through this process, the sharper your business intuition becomes – and that’s what sets you apart in interviews.
 

Key Takeaways

Business sense is one of the most important success factors in both consulting and case interviews. It reflects your ability to quickly recognize economic patterns, form sound assumptions, and make realistic, client-oriented decisions. In interviews, what sets top candidates apart isn’t memorized theory but the ability to see the bigger picture: understanding what really matters to a business, prioritizing strategically, and proposing solutions that are both practical and value-driven.

To demonstrate your business sense, it’s crucial to clearly define the objective of the case, develop plausible hypotheses, assess potential actions not only analytically but also from a business standpoint, and interpret numbers within the correct context. Your final recommendation should be not just logical, but economically viable and well thought through.

The good news is that business sense can be learned. By regularly reading business news, reflecting on strategic decisions, working through case interviews critically, and actively seeking feedback, you’ll build a strong foundation in economic thinking. Over time, this mindset will not only boost your interview performance but also set you up for long-term success in consulting.

Let's Move On With the Next Articles:

Presentation and Communication
Consulting Skills & Preparation
The majority and the most obvious part of preparation is, of course, the substantive preparation for your case interview. However, you also need to present what you have learned in a way that gives your interviewer an impression of your personality and character. This means that you must appear confident and communicate clearly and precisely. The best preparation is useless if you come across as closed-off and insecure. As a consultant, you must always appear trustworthy and confident when interacting with clients to be taken seriously and to enable you and your team to work in a solution-oriented manner. This is already tested in the case interview – albeit indirectly ;)
To the article
General Knowledge
Consulting Skills & Preparation
In case interviews, having solid general knowledge can make a big difference, especially in market sizing questions. Knowing basic facts about regions, population sizes, and economic indicators helps you build stronger arguments. It’s not just about the analysis itself but also about showing interviewers that you understand global trends and can quickly process key information — an important skill in consulting.In a case interview, quick and accurate estimates are essential. For example, if you're asked to evaluate the potential market for a product in a specific country, having solid data — like the population size — is crucial. Without this information, it can be challenging to make a meaningful calculation.In addition to national market data, it's important to know about key global markets. Being familiar with major economic regions like the U.S., China, and the EU is valuable because large consulting firms such as McKinsey and BCG operate extensively in these areas. A solid understanding of these regions shows that you can think about global factors and helps you stand out from other candidates. What Your Knowledge of Population, Economy & Geography Says About YouHaving strong general knowledge in specific areas not only shows that you are well-prepared, but also that you can quickly understand economic relationships—a crucial skill in consulting. When you have information like population sizes or a country's Gross Domestic Product (GDP) at your fingertips, you can quickly verify assumptions and make informed decisions, which is exactly what case interviews expect.Additionally, your knowledge of these topics demonstrates a genuine interest in world affairs and your ability to recognize and understand global trends. This insight is vital for evaluating how political, economic, and social changes affect businesses. It also highlights your capability to absorb and use complex data effectively.PopulationCountry/RegionPopulation (approx.)Worldwide8.05 billionChina1.426 billionIndia1.419 billionEurope (EU states)450 millionUSA335 millionIndonesia277 millionBrazil203 millionRussia143 millionJapan124 millionGermany83 millionUK68 millionGDP Forecast in USD for 2024Country/RegionGDP 2024 (approx. in trillions USD)Worldwide105 trillion USDUSA25 trillion USDChina18 trillion USDJapan4.3 trillion USDGermany4.5 trillion USDFrance3.0 trillion USDUK3.1 trillion USDIndia3.9 trillion USDItaly2.2 trillion USDBrazil2.1 trillion USDCanada2.2 trillion USD Key Data to Know for Your Case InterviewIn case interviews, making quick and accurate estimates is key. A good grasp of units, along with basic fraction and percentage calculations, is essential for working efficiently. Additionally, being comfortable with time units is important for making rough estimates and calculations. The table of larger and smaller time units below provides a handy overview of commonly needed values. These fundamental skills help you tackle tasks confidently and quickly.Overview of Time Conversions: Days, Weeks and HoursLarger UnitsSmaller UnitsDays/Year365 days (In leap years: 366 days)Days/3 Years1,095 daysDays/4 Years1,461 days (including 1 leap year)Weeks/Year52 weeksHours/Week168 hoursSeconds/Hour3,600 secondsConversion of Fractions to Percentages and Decimal ValuesFractionPercentageDecimal1/520%0.201/616.67%0.16671/714.29%0.14291/812.5%0.1251/911.11%0.11111/1010%0.101/119.09%0.09091/128.33%0.08331/137.69%0.07691/147.14%0.07141/156.67%0.06671/166.25%0.06251/175.88%0.05881/185.56%0.05561/195.26%0.05261/205%0.05Remember, it’s not enough to just memorize these numbers—you also need to be able to calculate with them effectively!Use our Mental Math Tool to specifically train your math skills and prepare for your next interview.
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Preparation Plan
Consulting Skills & Preparation
Preparing for a case interview can feel overwhelming, but having a structured plan will help you stay focused and make steady progress. A well-organized approach ensures you build a strong foundation, practice effectively, and refine your skills before the big day.In this guide, we will walk you through the key components of an effective practice plan, including self-study, peer practice, and working with a coach. Let’s go! 
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