Back to overview

Business Sense

Business sense refers to the ability to quickly grasp economic dynamics and make decisions that are both strategically and commercially sound. In consulting, it’s not enough to repeat theories from your business degree. What matters is a deep understanding of how companies operate, what drives markets, and what different stakeholders are aiming to achieve.

Consultants with strong business acumen can quickly adapt to new industries, understand client needs, and set priorities that make economic sense. They don’t just ask, “What is analytically correct?” – they also ask, “What truly benefits the company?” This mindset often makes the difference in a case interview.
 

 

Why Your Business Sense Matters in Consulting

As a consultant, you’re expected not only to analyze complex problems but also to think in a solution-oriented and entrepreneurial way. A strong business mindset helps you put analyses into context, assess actions realistically, and focus on generating maximum client value.

In day-to-day consulting, you're working under pressure, collaborating with decision-makers, and constantly weighing trade-offs. Those who think commercially and can strategically prioritize have a clear edge.

In a case interview, showing that you understand markets and business models is key – it sets you apart and proves your readiness for the job.

👉 In our Case Library, you can prepare effectively with curated practice cases and put your business sense to the test.

Company case provided by Company case by
thyssenkrupp Management Consulting
tkMC Case: Market entry strategy in the lithium materials trade market
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent years. They consider expanding their target market and entering the Lithium (electric vehicle battery grade) trade, due to the current high demand for electric cars and Lithium-ion batteries. The client is concerned about minimizing the cash spending and about improving the payback period for this market-entry campaign, due to corporate cash policy.As a consultant, you are expected to calculate the size of the Lithium market and to assess the payback periods for an organic market entry (with own resources) as well as for the acquisition of an established company. Finally, the client expects a proposal about the best market entry strategy and potential opportunities and risks.
25.0k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
New product
Profitability analysis
Case by
PrepLounge
Diagnosis: Acquisition ache
Your client is part of AtoZ Ltd., a diversified multinational company with a health care division that produces medical instruments and related services. Three years ago, AtoZ expanded into health care software industry by acquiring HappyHealth SE, which is selling administrative IT systems to large hospitals in Europe. While they provide strong support systems for back-office processes, their products do not offer physician or technical support nor a patient management system. The software division has continued to disappoint in growth rates, making it hard to justify the premium AtoZ paid to acquire HappyHealth three years ago. As shareholders rally to demand solutions, the devastated Head of Operations of HappyHealth turns to you and asks for potential strategies to increase revenue.
13.1k times solved
Difficulty: Advanced
Candidate-led
Growth strategy
Market analysis
New product
Organizational behavior
Public sector
Case by
PrepLounge
Overseas Market Growth - 1st Round BCG Type
The client is an Indonesian producer of paper boards which can be further processed into paper boxes, shopping bags, etc. They sell in both their domestic market i.e. Indonesia, and in the export market i.e. the US. Revenue last year was $5 billion, with 80% from Indonesia and 20% from the US. Overall they have been growing at 3% annually. The client wants to achieve a 5% growth rate in the next 1-2 years. With the resource constraint they have, they want to focus on one of the two markets. They want to know which market they should go after to achieve that increase in growth rate, and how.
8.4k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Operations strategy
Case by
PrepLounge
Hospital's ill finances
A firm managing hospitals has recently been experiencing growing pains. It has contacted our firm to ask for help.
8.3k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Operations strategy
Profitability analysis
Case by
PrepLounge
Telekom Strategy Consulting Case: Fiber Optic Expansion
You recently joined Deutsche Telekom as a strategic project manager for the fiber optic expansion initiative. In this role, you act as an internal consultant, providing strategic guidance to ensure a successful fiber optic rollout in a mid-sized German city known for its vibrant tech industry. Your mission is to advise on delivering high-speed internet to residential and business areas, aligning the city's infrastructure with its rapid growth. This position allows you to influence the digital future of a growing tech hub and contribute to a project of national importance.The city you are overseeing has a population of 250,000 people with an average household size of 2.5. There are 50,000 businesses in the city. Deutsche Telekom aims to connect 90% of the households and businesses with fiber optic within the next 3 years, which also translates into your responsibility as a new project manager.
11.7k times solved
Difficulty: Intermediate
Interviewer-led
Market analysis
Profitability analysis
Company case provided by Company case by
BCG Platinion
BCG Platinion Case: Digital transformation of an entire corporation
The CIO of a major insurance company needs your support to renew the company's IT landscape as a starting point for their digital transformation.The IT landscape of the client is highly fragmented and integrated. Most IT applications are "legacy" monolithic custom developments (running on Mainframe) and are hosted on-premise.There are issues with stability and scalability of applications plus IT costs are ever increasing "Time-to-market" to release new functionalities is too high, due to constraints of current architecture.You are asked to quickly assess the status quo, identify main areas of intervention and measures to address the pain points and renew the IT landscape. Note: This case is interviewer-led. The cases in our interviews are more candidate-led. In this case, you take the lead and manage the entire case from start to finish. So be prepared for this when you apply to us.
23.9k times solved
Difficulty: Advanced
Interviewer-led
Digital transformation
Market analysis
Operations strategy
Case by
PrepLounge
M&A Interview Case: Should SteelTech Buy BoltWerk?
A mid-sized European industrials company, SteelTech AG, is considering acquiring a smaller competitor, BoltWerk GmbH, to expand its product portfolio and gain market share. You are part of the M&A advisory team. The CEO asks you to do a quick assessment of whether the acquisition makes strategic and financial sense.
100+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Case by
PrepLounge
Gravestone Inc.
Your client, Gravestone Inc., is a mason producing gravestones situated in Switzerland. He is producing high-quality, hand-crafted gravestones with very skilled labour-force.In the recent past a technology was developed that would allow him to produce his gravestones with much less labour.He is contacting us to make a decision if he should invest in this new technology and if he even should remain in the business itself.
14.3k times solved
Difficulty: Intermediate
Interviewer-led
Profitability analysis
Valuation
Expert case by
Benjamin
BCG Beginner Case: Fashion startup
Your client is a D2C (direct to customer) online fashion business in a developing country. It is a new brand, launched about 2 years ago and founded by ex-investment bankers. Their brand focuses on trendy, edgy design that is less main-stream (versus big brands like H&M, Uniqlo, Zara etc) for adult men. While they have been growing fast, they want to understand how they can further improve their sales.
800+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Case by
PrepLounge
Rally racing
Your client is the owner of UBS #42, a rally racing team. There are 36 races in a season. At the end of the season, the driver who has earned the most number of points will win the championship.Jeff Tarin, a well-known driver, races for UBS #42. He began racing in this tournament six years ago and is currently ranked fifth in a field of 40 drivers.The director of marketing at Jazz Sweets recently contacted your client to ask whether your client would like to start a second racing team that Jazz Sweets could sponsor. The director realizes that rally racing is the fastest-growing race sport segment among males aged 18-45. He has already asked a successful driver from a regional conventional racing circuit to be the new team’s first driver. Your client wants to know whether he should go ahead with this opportunity.
9.4k times solved
Difficulty: Beginner
Candidate-led
Market entry
Profitability analysis
Expert case by
Benjamin
Revolut Mock Interview: Strategy & Operations
You are part of the Strategy & Operations team at Revolut.Revolut has had significant growth over the past couple of years, with customer base growing 20-30% per year. Our apps have also been highly rated in the various app stores - be it GooglePlay or on the Apple store.Revolut's current customer strategy is to segment customers based on their subscription tiers/plans. Standard: FreePlus: $3.99/mthPremium: $7.99/mthMetal: $14.99/mthUltra: Ultra $55/mthKey differentiation between the plans are in the pricing and features. Namely, the more expensive tiers like Metal and Ultra have additional features such as personalized and premium card design, free access to lifestyle apps (e.g. Financial Times, Class Pass etc), better FX rates and priority customer support.It's great that Revolut has been expanding rapidly, but we are starting to see some stresses on our existing operations and processes. One key area of concern is in customer service, our satisfaction scores have started to trend down and call center headcounts and costs have been increasing in recent years, but we are struggling to handle the load of incoming requests and tickets.You have been tasked to lead a project to solve this problem without ballooning costs. 
700+ times solved
Difficulty: Advanced
Interviewer-led
Operations strategy
Case by
PrepLounge
Pharma R&D
Your client is a pharmaceutical company which is worried about the portfolio optimization of their R&D projects.They hired us to investigate it and help them make the most return of their R&D investments in the short and mid-term (without totally forgetting the long-term horizon).How would you go about it and what would you recommend the client to do?
64.6k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Operations strategy
Profitability analysis
Case by
PrepLounge
Chip equity
Our client is an electronics holding called Chip’n’Chip.They want to invest in a Printed Circuit Board (PCB) manufacturer called OnBoard, and asked you whether it’s going to be a good investment.How would you help them?
38.0k times solved
Difficulty: Advanced
Candidate-led
Mergers & Acquisition
Expert case by
Benjamin
McKinsey Unconventional Case: Inclusive Cafes
Your client is a leading retail coffee chain. They are present in several countries globally and are a popular brand in most of the markets that they operate in, with several thousands stores in operation.A key focus of the company currently is diversity & inclusion. In their biggest market which is the US, 1 in 4 people have some sort of disability. One realization the client has had is that their retail stores are not as inclusive to individuals with disabilities. McKinsey has been brought on to help them design more inclusive spaces in their retail stores.
800+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Case by
PrepLounge
Intermediate Valuation Interview Questions for Finance
This question set helps you go beyond the basics of valuation by comparing key methodologies and exploring when and how to use each one effectively. You’ll review core approaches like DCF, comparables, and precedent transactions, and build on that with LBO analysis, liquidation valuation, and industry-specific multiples.You should expect to spend 30–40 minutes on the full set. Use the model answers to check your reasoning and refine your technical knowledge.
300+ times solved
Difficulty: Intermediate
Interviewer-led
Mergers & Acquisition
Valuation
Expert case by
Benjamin
MBB Unconventional Case: Coral Reefs
Your client is the Government of Indonesia, specifically a joint committee formed between a few key ministries including the Ministry of Marine Affairs & Fisheries, Ministry of Tourism and Ministry of Environment & Forestry. Indonesia is one of the largest developing countries in the world, with a population of about 285M people and an average monthly income of only USD 500. Located in Southeast Asia, Indonesia is actually a vast archipelago comprised of 17,000 islands, giving it one of the longest and most complex coastlines in the world. It is also part of the Coral Triangle, an area demarcated by scientists as the global epicenter of marine diversity. Your client tells you that Indonesia's once pristine coral reefs have seen a rapid decline over the past decade. They have come to you for help and want to figure out what is causing the problem.
500+ times solved
Difficulty: Advanced
Candidate-led
Non-conventional
Public sector
Company case provided by Company case by
Roland Berger
Roland Berger Case: Onlinestar
Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special business) in Eastern Europe. The company sells its goods via Amazon and eBay, and recently via an online shop on its website. Despite this development, the financial ratios have deteriorated in recent years. In particular, the gross profit margin decreased significantly. Combined with a significant increase in shipping costs, this led to a negative result for the first time in the recently ended fiscal year and a resulting strained financial situation. Against the background of expected stagnating sales for the current financial year, short-term action is required.The board of Onlinestar asks you for an analysis of the reasons for the negative result as well as a derived recommendation for action. As a consultant, you should bring in your knowledge in online trading and develop solutions. In addition, the management board would like to receive a sales and gross profit plan from you for the current financial year.
113.1k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Profitability analysis
Case by
PrepLounge
Airport taxi
Dubai Airport has decided to counter the chaos in the airport taxi service by commencing a bidding process to assign airport taxi services to 3 operators only. After years of cheating passengers, black-market drivers and unlicensed cabs, the airport has had enough of the problems and is now taking action. They are retracting all existing permits and are issuing 2,100 new permits to the three largest operators in the country.Our client is a local Big-three taxi operator with a 3,000 car fleet, but he is not servicing the airport yet. He has a spare capacity of 500 taxis and he is considering applying for 500 new permits, but he doesn’t know if he will get a positive return on his investment.He asked us to help him determine if he should pursue applying for the permits or not.
34.6k times solved
Difficulty: Intermediate
Candidate-led
Market sizing
Profitability analysis
Expert case by
Cristian
MBB first round - Soy Technologies
Our client, Soy Technologies specializes in soy production and processing.The client harvests their soybean crops and processes the soybeans to extract the protein and create soybean meals that are later used for animal feed.Since the demand for soy protein has been steadily increasing in recent years, our client has been looking at more profitable alternatives to create different soybean products, but our client is unsure about the next steps since they would have to entirely change the current processing operations.The alternatives that our client is currently considering are:Producing soy milk which requires 45% of the extracted protein.Producing soy concentrate which requires 70% of the extracted protein.Producing soy isolate which requires 90% of the extracted protein.Our team has been asked to assist them in deciding which option would be best.
14.9k times solved
Difficulty: Advanced
Candidate-led
Growth strategy
Market entry
Market sizing
Mergers & Acquisition
New product
Profitability analysis
Restructuring
Sustainability

How Business Sense Shows Up in Case Interviews

Your business sense won’t be tested directly – but it shows up in your thinking, your assumptions, and your recommendations. Here are five moments when it really counts:

5 tips on how to show business sense in case interviews

1. Define a clear objective.

Clarify what the company wants to achieve in the case. Is it short-term profit, long-term growth, or a stronger market position? A well-defined goal aligns your analysis and recommendations – and shows you understand the business context.

2. Develop sound hypotheses.

Top candidates derive economically plausible hypotheses. If revenue is dropping, explore potential causes like demandpricing, or competitive pressure.

3. Evaluate actions realistically.

Go beyond theory. Consider real-world feasibility, conflicting objectives, and strategic risks. Instead of simply saying “raise prices,” consider price elasticity, customer segments, and likely competitor reactions.

4. Interpret numbers in the right context.

Numbers only make sense when interpreted correctly. High margins might signal a premium position – or upcoming competitive threatsBusiness sense means understanding what the numbers imply in context.

5. Make a well-founded recommendation.

Your final recommendation should be logical and economically viable. Acknowledge risks or gaps, and show that your solution could succeed in the real world.
 

How to Train Your Business Sense

Business sense isn’t innate – it’s a skill you can develop. The key is to build a solid understanding of economic principles and learn how real-world decisions are made.

Start by regularly reading business news. Outlets like New York Times, the Wall Street Journal or the Financial Times will help you get a feel for marketsbusiness models, and strategic thinking. Go beyond the facts – try to understand the economic rationale behind each story.

When practicing case interviews, stay sharp and reflective. Ask yourself: Is my reasoning not only logical but also economically sound?

Mock interviews with peers are especially helpful. You’ll improve your communication skills and receive valuable feedback.

👉 Use our Meeting Board to find peers and practice together.

Mar 06
02:30 - 04:00 AM
Advanced
100% Reliability
English
Novice, Advanced, Pro
D
Mar 06
04:00 - 05:30 AM
Pro
100% Reliability
English, German
Advanced, Pro
Mar 06
04:30 - 06:00 AM
Novice
75% Reliability
French
Novice, Advanced, Pro
Mar 06
07:00 - 08:30 AM
Advanced
100% Reliability
German
Novice, Advanced, Pro
Mar 06
08:30 - 10:00 AM
Novice
100% Reliability
French
Novice, Advanced, Pro
Mar 06
09:00 - 10:30 AM
Pro
80% Reliability
German
Pro
Z
Mar 06
09:30 - 11:00 AM
Pro
73% Reliability
English
Advanced, Pro
Mar 06
10:00 - 11:30 AM
Novice
100% Reliability
English
Novice, Advanced, Pro
Mar 06
11:30 AM - 01:00 PM
Advanced
100% Reliability
German
Novice, Advanced, Pro
Mar 06
01:00 - 02:30 PM
Advanced
100% Reliability
German
Novice, Advanced, Pro
You did not find the right meeting?
Find more meeting invitations on our meeting board and post your own suggestion.

👉  Want to take it a step further? Connect with our experienced coaches.

Coach Annika intro video. Visit their profile to find more information in text.
Annika
USD 179 / h
19 Coachings
10% off first session | ex-Bain | MBB Coach | ICF Coach | HEC Paris MBA | 13+ years experience
Coach Francesco intro video. Visit their profile to find more information in text.
Francesco
USD 999 / h
4,721 Coachings
#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success: ➡ interviewoffers.com | Ex BCG | 10Y+ Coaching
Coach Ian intro video. Visit their profile to find more information in text.
Ian
USD 399 / h
1,174 Coachings
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success
Coach Margot intro video. Visit their profile to find more information in text.
Margot
USD 189 / h
51 Coachings
10% discount for 1st session I Ex-BCG, Accenture & Deloitte Strategist | 6 years in consulting I Free Intro-Call
Coach ALEXANDRE intro video. Visit their profile to find more information in text.
ALEXANDRE
USD 169 / h
35 Coachings
FREE INTRO I exMcKinsey EM I exKearney consultant I High Success Rate I Official Coach for HEC (160 coachees in 2022/23)
Coach Moritz intro video. Visit their profile to find more information in text.
Moritz
USD 249 / h
264 Coachings
Ex-McKinsey Interviewer | Deep McKinsey expertise with engaging prep that turns nerves into confidence and into offers
Coach Pedro intro video. Visit their profile to find more information in text.
Pedro
USD 149 / h
187 Coachings
BAIN | EY-Parthenon | Roland Berger | Former Principal | FIT & PEI Expert
Coach Gaurav intro video. Visit their profile to find more information in text.
Gaurav
USD 309 / h
219 Coachings
Middle East Expert| Free Diagnostic| Ex-McKinsey | 1,000+ MBB Offers (55+ Offices)
Coach Allen intro video. Visit their profile to find more information in text.
Allen
USD 249 / h
218 Coachings
Ex-McK Experienced Hire and EM - I show you how to perform at your best
Coach Riccardo intro video. Visit their profile to find more information in text.
Riccardo
USD 369 / h
428 Coachings
FREE 15min call | #1 Bain Coach |10y+ experience helping candidates securing MBB offers| Tailored prep | 5 stars reviews

Also, think like an entrepreneur in daily life. Observe companies, analyze new strategies, and reflect on what drives success or failure. The more often you go through this process, the sharper your business intuition becomes – and that’s what sets you apart in interviews.
 

Key Takeaways

Business sense is one of the most important success factors in both consulting and case interviews. It reflects your ability to quickly recognize economic patterns, form sound assumptions, and make realistic, client-oriented decisions. In interviews, what sets top candidates apart isn’t memorized theory but the ability to see the bigger picture: understanding what really matters to a business, prioritizing strategically, and proposing solutions that are both practical and value-driven.

To demonstrate your business sense, it’s crucial to clearly define the objective of the case, develop plausible hypotheses, assess potential actions not only analytically but also from a business standpoint, and interpret numbers within the correct context. Your final recommendation should be not just logical, but economically viable and well thought through.

The good news is that business sense can be learned. By regularly reading business news, reflecting on strategic decisions, working through case interviews critically, and actively seeking feedback, you’ll build a strong foundation in economic thinking. Over time, this mindset will not only boost your interview performance but also set you up for long-term success in consulting.

Let's Move On With the Next Articles:

Presentation and Communication
Consulting Skills & Preparation
The majority and the most obvious part of preparation is, of course, the substantive preparation for your case interview. However, you also need to present what you have learned in a way that gives your interviewer an impression of your personality and character. This means that you must appear confident and communicate clearly and precisely. The best preparation is useless if you come across as closed-off and insecure. As a consultant, you must always appear trustworthy and confident when interacting with clients to be taken seriously and to enable you and your team to work in a solution-oriented manner. This is already tested in the case interview – albeit indirectly ;)
To the article
General Knowledge
Consulting Skills & Preparation
In case interviews, having solid general knowledge can make a big difference, especially in market sizing questions. Knowing basic facts about regions, population sizes, and economic indicators helps you build stronger arguments. It’s not just about the analysis itself but also about showing interviewers that you understand global trends and can quickly process key information — an important skill in consulting.In a case interview, quick and accurate estimates are essential. For example, if you're asked to evaluate the potential market for a product in a specific country, having solid data — like the population size — is crucial. Without this information, it can be challenging to make a meaningful calculation.In addition to national market data, it's important to know about key global markets. Being familiar with major economic regions like the U.S., China, and the EU is valuable because large consulting firms such as McKinsey and BCG operate extensively in these areas. A solid understanding of these regions shows that you can think about global factors and helps you stand out from other candidates. What Your Knowledge of Population, Economy & Geography Says About YouHaving strong general knowledge in specific areas not only shows that you are well-prepared, but also that you can quickly understand economic relationships—a crucial skill in consulting. When you have information like population sizes or a country's Gross Domestic Product (GDP) at your fingertips, you can quickly verify assumptions and make informed decisions, which is exactly what case interviews expect.Additionally, your knowledge of these topics demonstrates a genuine interest in world affairs and your ability to recognize and understand global trends. This insight is vital for evaluating how political, economic, and social changes affect businesses. It also highlights your capability to absorb and use complex data effectively.PopulationCountry/RegionPopulation (approx.)Worldwide8.05 billionChina1.426 billionIndia1.419 billionEurope (EU states)450 millionUSA335 millionIndonesia277 millionBrazil203 millionRussia143 millionJapan124 millionGermany83 millionUK68 millionGDP Forecast in USD for 2024Country/RegionGDP 2024 (approx. in trillions USD)Worldwide105 trillion USDUSA25 trillion USDChina18 trillion USDJapan4.3 trillion USDGermany4.5 trillion USDFrance3.0 trillion USDUK3.1 trillion USDIndia3.9 trillion USDItaly2.2 trillion USDBrazil2.1 trillion USDCanada2.2 trillion USD Key Data to Know for Your Case InterviewIn case interviews, making quick and accurate estimates is key. A good grasp of units, along with basic fraction and percentage calculations, is essential for working efficiently. Additionally, being comfortable with time units is important for making rough estimates and calculations. The table of larger and smaller time units below provides a handy overview of commonly needed values. These fundamental skills help you tackle tasks confidently and quickly.Overview of Time Conversions: Days, Weeks and HoursLarger UnitsSmaller UnitsDays/Year365 days (In leap years: 366 days)Days/3 Years1,095 daysDays/4 Years1,461 days (including 1 leap year)Weeks/Year52 weeksHours/Week168 hoursSeconds/Hour3,600 secondsConversion of Fractions to Percentages and Decimal ValuesFractionPercentageDecimal1/520%0.201/616.67%0.16671/714.29%0.14291/812.5%0.1251/911.11%0.11111/1010%0.101/119.09%0.09091/128.33%0.08331/137.69%0.07691/147.14%0.07141/156.67%0.06671/166.25%0.06251/175.88%0.05881/185.56%0.05561/195.26%0.05261/205%0.05Remember, it’s not enough to just memorize these numbers—you also need to be able to calculate with them effectively!Use our Mental Math Tool to specifically train your math skills and prepare for your next interview.
To the article
Preparation Plan
Consulting Skills & Preparation
Preparing for a case interview can feel overwhelming, but having a structured plan will help you stay focused and make steady progress. A well-organized approach ensures you build a strong foundation, practice effectively, and refine your skills before the big day.In this guide, we will walk you through the key components of an effective practice plan, including self-study, peer practice, and working with a coach. Let’s go! 
To the article