Topic Overview
Topic Overview
Back to overview

Business Sense

Business sense refers to the ability to quickly grasp economic dynamics and make decisions that are both strategically and commercially sound. In consulting, it’s not enough to repeat theories from your business degree. What matters is a deep understanding of how companies operate, what drives markets, and what different stakeholders are aiming to achieve.

Consultants with strong business acumen can quickly adapt to new industries, understand client needs, and set priorities that make economic sense. They don’t just ask, “What is analytically correct?” – they also ask, “What truly benefits the company?” This mindset often makes the difference in a case interview.
 

 

Why Your Business Sense Matters in Consulting

As a consultant, you’re expected not only to analyze complex problems but also to think in a solution-oriented and entrepreneurial way. A strong business mindset helps you put analyses into context, assess actions realistically, and focus on generating maximum client value.

In day-to-day consulting, you're working under pressure, collaborating with decision-makers, and constantly weighing trade-offs. Those who think commercially and can strategically prioritize have a clear edge.

In a case interview, showing that you understand markets and business models is key – it sets you apart and proves your readiness for the job.

👉 In our Case Library, you can prepare effectively with curated practice cases and put your business sense to the test.

tkMC Case: Market entry strategy in the lithium materials trade market
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent years. They consider expanding their target market and entering the Lithium (electric vehicle battery grade) trade, due to the current high demand for electric cars and Lithium-ion batteries. The client is concerned about minimizing the cash spending and about improving the payback period for this market-entry campaign, due to corporate cash policy.As a consultant, you are expected to calculate the size of the Lithium market and to assess the payback periods for an organic market entry (with own resources) as well as for the acquisition of an established company. Finally, the client expects a proposal about the best market entry strategy and potential opportunities and risks.
21.7k times solved
Difficulty: Intermediate
Interviewer-led
Market entry
New product
Profitability analysis
Expert case by
Benjamin
McKinsey Unconventional Case: Inclusive Cafes
Your client is a leading retail coffee chain. They are present in several countries globally and are a popular brand in most of the markets that they operate in, with several thousands stores in operation.A key focus of the company currently is diversity & inclusion. In their biggest market which is the US, 1 in 4 people have some sort of disability. One realization the client has had is that their retail stores are not as inclusive to individuals with disabilities. McKinsey has been brought on to help them design more inclusive spaces in their retail stores.
500+ times solved
Difficulty: Intermediate
Interviewer-led
Non-conventional
Company case by
Stern Stewart & Co.
Stern Stewart Case: TexGroup – Breaking the crisis of a traditional textile company
TexGroup is a family-owned German heritage company, now in its third generation of leadership. Specializing in high-quality, Made-in-Germany textiles, the company operates across four distinct product segments: TexCasual, TexPremium, TexSport, and TexProfessional. TexGroup supplies its products to a diverse portfolio of fashion brands, with a strong focus on the European market.In recent years, TexGroup has faced increasing financial pressure, with steadily declining profit margins. The recently concluded 2024 fiscal year closed with a historically low EBIT margin of just 0.6%, raising serious concerns among management about a continued downward spiral that could push the company into financial losses.To stop this negative trend and secure long-term success, TexGroup is seeking an external consulting team to setup and implement a structured turnaround program. The primary target is to achieve 10% sustainable EBIT margin within two years. Note: During our assessment day, candidates could receive a laptop and an Excel file to analyze data and perform calculations. While this case can be solved without the Excel file, downloading it allows for a more pragmatic experience. Download the file here.
7.4k times solved
Difficulty: Advanced
Candidate-led
Restructuring
Case by
PrepLounge
New magazine
Your client is the CEO of a publishing company that publishes an educational magazine and a women's magazine.Although both businesses are profitable, they are not growing fast enough. Thus, the CEO is thinking about starting a third monthly magazine that is targeted towards 30 to 60-year-old men in the US. He wants to know whether he can reach his first-year goal of $15 million in revenue.
18.6k times solved
Difficulty: Intermediate
Candidate-led
Market entry
Market sizing
Case by
PrepLounge
Pharma R&D
Your client is a pharmaceutical company which is worried about the portfolio optimization of their R&D projects.They hired us to investigate it and help them make the most return of their R&D investments in the short and mid-term (without totally forgetting the long-term horizon).How would you go about it and what would you recommend the client to do?
64.4k times solved
Difficulty: Intermediate
Candidate-led
Market analysis
Operations strategy
Profitability analysis
Company case by
DHL Consulting
DHL Consulting Case: Local Commerce
DHL aims to create a new E-Commerce business model that combines:A DHL-owned online marketplace.Participation limited to local retailers.Same-day parcel delivery services by DHL.The strategic goal is to strengthen the stationary retail sector as an important customer group. The DHL Consulting team is tasked by the DHL Business Unit "Post & Parcel Germany" (P&P) with identifying a suitable German city for a pilot project and estimating the potential revenue in that city.
7.0k times solved
Difficulty: Beginner
Interviewer-led
Market entry
Market sizing
Case by
PrepLounge
Supermarket turnaround
Our client is a supermarket chain in Britain called Sparx. They have been the market leader for more than 30 years. However 5 years ago they have seen growth stall and 2 years later revenues started shrinking, keeping so until today. The profitability of the chain has followed the revenue downturn trend, but dropped in percentage much more than the revenues.They now hold only 25% market share, with the second player getting dangerously closer with 23%.What’s wrong and how can you help them turn this situation around?
20.8k times solved
Difficulty: Advanced
Candidate-led
Market analysis
Profitability analysis
Case by
PrepLounge
DCF Analysis at CloudCore Inc.
You’re working on a DCF valuation for CloudCore Inc., a publicly traded cloud computing company. You’ve built a standard unlevered DCF model using a WACC of 10% and based on your 5-year forecast, the Enterprise Value (EV) currently comes out to $200 million.
300+ times solved
Difficulty: Intermediate
Interviewer-led
Valuation
Case by
PrepLounge
Top Apparel
Our client is Top Apparel. They own a portfolio of 15 brands of fashion. Historic growth has been in line with the market and the company is making good profits. Now management wants to invest money to grow the portfolio, but they are unsure on how to prioritize investment. The client has asked us to help them determine which brands should get investments for future growth.
5.7k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Case by
PrepLounge
Airport taxi
Dubai Airport has decided to counter the chaos in the airport taxi service by commencing a bidding process to assign airport taxi services to 3 operators only. After years of cheating passengers, black-market drivers and unlicensed cabs, the airport has had enough of the problems and is now taking action. They are retracting all existing permits and are issuing 2,100 new permits to the three largest operators in the country.Our client is a local Big-three taxi operator with a 3,000 car fleet, but he is not servicing the airport yet. He has a spare capacity of 500 taxis and he is considering applying for 500 new permits, but he doesn’t know if he will get a positive return on his investment.He asked us to help him determine if he should pursue applying for the permits or not.
34.5k times solved
Difficulty: Intermediate
Candidate-led
Market sizing
Profitability analysis
Expert case by
Benjamin
BCG Beginner Case: Fashion startup
Your client is a D2C (direct to customer) online fashion business in a developing country. It is a new brand, launched about 2 years ago and founded by ex-investment bankers. Their brand focuses on trendy, edgy design that is less main-stream (versus big brands like H&M, Uniqlo, Zara etc) for adult men. While they have been growing fast, they want to understand how they can further improve their sales.
400+ times solved
Difficulty: Beginner
Interviewer-led
Growth strategy
Case by
PrepLounge
Music Streaming - Market Sizing
Your friend is an aspiring artist and is asking for your consulting advise on a problem that he has been struggling with. Your friend (the artist) is trying to understand how many hours people listen to the number one music streaming platform (the one with the green logo) in total and on average per year. How would you approach this problem to help your friend answer his question?
9.3k times solved
Difficulty: Beginner
Interviewer-led
Brain teaser
Market sizing
Profitability analysis
Expert case by
Ben
Winter Wall Revival: Advising Knight’s Watch Municipality on Public Sector Strategy
Your client is the Knight’s Watch Municipality. Their governor, John Snow, has engaged you, explaining that an evil army composed of White Walkers plans to destroy all of Westeros. He tells you that the Northern Kingdom is the only fortress capable of stopping this force. However, the wall is severely damaged from previous battles. Governor Snow needs our help determining what steps to take in repairing the wall before the White Walkers arrive.
800+ times solved
Difficulty: Intermediate
Candidate-led
Non-conventional
Operations strategy
Public sector
Case by
PrepLounge
Travel Destination
Your client is the government of a region in southern Spain. Situated in this region are the country’s main tourist locations, mostly beaches.The government is not satisfied with the revenues of the tourism sector. They have contacted our company to find a solution for this problem.
13.3k times solved
Difficulty: Intermediate
Interviewer-led
Growth strategy
Market sizing
Profitability analysis
Public sector
MBMC Case: Software-Revolution im Automobilsektor
Ein Automobilhersteller hat zu einer Strategiekonferenz mit dem Vorstand eingeladen. Es soll die zukünftige Positionierung des Unternehmens diskutiert werden. Sie sind als Speaker in der Konferenz eingeplant und sollen einige Fragestellungen beantworten, die Sie vom Vorstand erhalten haben.Grundsätzlich kommt es dem Unternehmen darauf an, mit der strategischen Ausrichtung einen mittel- bis langfristigen Wettbewerbsvorteil auf dem Markt zu erlangen.
7.7k times solved
Difficulty: Intermediate
Interviewer-led
New product
Profitability analysis
Case by
PrepLounge
Military helicopters
Your client is BS Systems, a defence contractor situated in the US.They have contacted our company to advise them in the selection of the location for a new plant, producing Apache helicopters. Three sites are in consideration: Canada, UK and US.The profits for each plant location over the next 5 years should be calculated.
27.0k times solved
Difficulty: Beginner
Interviewer-led
Market analysis
Profitability analysis
Expert case by
Benjamin
MBB Unconventional Case: Coral Reefs
Your client is the Government of Indonesia, specifically a joint committee formed between a few key ministries including the Ministry of Marine Affairs & Fisheries, Ministry of Tourism and Ministry of Environment & Forestry. Indonesia is one of the largest developing countries in the world, with a population of about 285M people and an average monthly income of only USD 500. Located in Southeast Asia, Indonesia is actually a vast archipelago comprised of 17,000 islands, giving it one of the longest and most complex coastlines in the world. It is also part of the Coral Triangle, an area demarcated by scientists as the global epicenter of marine diversity. Your client tells you that Indonesia's once pristine coral reefs have seen a rapid decline over the past decade. They have come to you for help and want to figure out what is causing the problem.
300+ times solved
Difficulty: Advanced
Candidate-led
Non-conventional
Public sector
Case by
PrepLounge
Laos Tire
A manufacturer of tires in Laos has had a monopoly in the market for years due to high tariff on imports. If foreign producers wanted to import tires, they would have to pay a high import tariff which makes up 40% of the total cost to produce and ship to Laos. The Laotian government has now decided to lower the tariffs by 4% each year for the next ten years to open up the market to foreign companies and achieve lower consumer prices. Our client is concerned this move will affect their market position and hired us to investigate the effects and help them decide what to do.
9.3k times solved
Difficulty: Intermediate
Interviewer-led
Competitive response
Market analysis
Profitability analysis
Company case by
Bain & Company
Bain Case: Old Winery
You have inherited the “Old Winery” from your grandfather, a winery that has been family-owned for five generations and can be dated back to the 16th century.Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in a conventional way, i.e. they are not organically farmed and certified. The vine stocks are in a good condition regarding age and care. Overall, the only ¼ of the harvest is made into wine by the winery itself; the rest is sold.Your grandfather never wanted to change the image of the winery and left the managerial and administrative task to a young and energetic wine-maker. Due to the not so well-known brand, the demand for the “Old Winery” wine is currently rather low.You do not intent to run the winery operatively, given your limited knowledge of winemaking, but find the idea of owning a winery exciting.
143.0k times solved
Difficulty: Intermediate
Candidate-led
Growth strategy
Market analysis
Market sizing
Mergers & Acquisition

How Business Sense Shows Up in Case Interviews

Your business sense won’t be tested directly – but it shows up in your thinking, your assumptions, and your recommendations. Here are five moments when it really counts:

5 tips on how to show business sense in case interviews

1. Define a clear objective.

Clarify what the company wants to achieve in the case. Is it short-term profit, long-term growth, or a stronger market position? A well-defined goal aligns your analysis and recommendations – and shows you understand the business context.

2. Develop sound hypotheses.

Top candidates derive economically plausible hypotheses. If revenue is dropping, explore potential causes like demandpricing, or competitive pressure.

3. Evaluate actions realistically.

Go beyond theory. Consider real-world feasibility, conflicting objectives, and strategic risks. Instead of simply saying “raise prices,” consider price elasticity, customer segments, and likely competitor reactions.

4. Interpret numbers in the right context.

Numbers only make sense when interpreted correctly. High margins might signal a premium position – or upcoming competitive threatsBusiness sense means understanding what the numbers imply in context.

5. Make a well-founded recommendation.

Your final recommendation should be logical and economically viable. Acknowledge risks or gaps, and show that your solution could succeed in the real world.
 

How to Train Your Business Sense

Business sense isn’t innate – it’s a skill you can develop. The key is to build a solid understanding of economic principles and learn how real-world decisions are made.

Start by regularly reading business news. Outlets like New York Times, the Wall Street Journal or the Financial Times will help you get a feel for marketsbusiness models, and strategic thinking. Go beyond the facts – try to understand the economic rationale behind each story.

When practicing case interviews, stay sharp and reflective. Ask yourself: Is my reasoning not only logical but also economically sound?

Mock interviews with peers are especially helpful. You’ll improve your communication skills and receive valuable feedback.

👉 Use our Meeting Board to find peers and practice together.

R
Jan 29
03:00 - 04:30 PM
Advanced
Reliability: N/A
English
Novice, Advanced, Pro
Jan 29
03:30 - 05:00 PM
Advanced
Reliability: N/A
English, Italian
Advanced, Pro
Jan 29
06:00 - 07:30 PM
Advanced
100% Reliability
English
Novice, Advanced, Pro
Jan 29
10:00 - 11:30 PM
Pro
62% Reliability
English
Advanced, Pro
Jan 30
01:30 - 03:00 AM
Novice
Reliability: N/A
English, German
Novice, Advanced, Pro
Jan 30
12:00 - 01:30 PM
Novice
Reliability: N/A
English
Novice, Advanced, Pro
Jan 30
02:00 - 03:30 PM
Novice
Reliability: N/A
English
Novice, Advanced, Pro
Jan 30
09:00 - 10:30 PM
Advanced
100% Reliability
English, German
Advanced, Pro
Jan 30
11:00 PM - 12:30 AM
Advanced
100% Reliability
English, German
Advanced, Pro
Profile picture of Aries
Jan 31
12:15 - 01:45 AM
Pro
98% Reliability
English
Pro
You did not find the right meeting?
Find more meeting invitations on our meeting board and post your own suggestion.

👉  Want to take it a step further? Connect with our experienced coaches.

Coach Ian intro video. Visit their profile to find more information in text.
Ian
USD 399 / h
1,168 Coachings
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinio...
Coach Riccardo intro video. Visit their profile to find more information in text.
Riccardo
USD 369 / h
428 Coachings
FREE 15min call | #1 Bain Coach |10y+ experience helpin...
Coach Margot intro video. Visit their profile to find more information in text.
Margot
USD 189 / h
36 Coachings
10% discount for 1st session I Ex-BCG, Accenture & Delo...
Coach ALEXANDRE intro video. Visit their profile to find more information in text.
ALEXANDRE
USD 169 / h
35 Coachings
FREE INTRO I exMcKinsey EM I exKearney consultant I Hig...
Coach Gaurav intro video. Visit their profile to find more information in text.
Gaurav
USD 309 / h
219 Coachings
Free Diagnostic Session this month | Ex-McKinsey | 1,00...
Coach Irene intro video. Visit their profile to find more information in text.
Irene
USD 149 / h
9 Coachings
BCG consultant & MIT MBA | Supported 20+ students for M...
Coach Moritz intro video. Visit their profile to find more information in text.
Moritz
USD 249 / h
264 Coachings
Ex-McKinsey Interviewer | Deep McKinsey expertise with...
Coach Alberto intro video. Visit their profile to find more information in text.
Alberto
USD 699 / h
306 Coachings
Ex-McKinsey AP | Professional MBB Coach | +13yrs experi...
Coach Florian intro video. Visit their profile to find more information in text.
Florian
USD 399 / h
1,419 Coachings
1500 5-star reviews across platforms | 700+ offers | Hi...
Coach Agrim intro video. Visit their profile to find more information in text.
Agrim
USD 329 / h
526 Coachings
ELITE Prep | BCG Dubai Project Leader | Top Coach | 3hr...

Also, think like an entrepreneur in daily life. Observe companies, analyze new strategies, and reflect on what drives success or failure. The more often you go through this process, the sharper your business intuition becomes – and that’s what sets you apart in interviews.
 

Key Takeaways

Business sense is one of the most important success factors in both consulting and case interviews. It reflects your ability to quickly recognize economic patterns, form sound assumptions, and make realistic, client-oriented decisions. In interviews, what sets top candidates apart isn’t memorized theory but the ability to see the bigger picture: understanding what really matters to a business, prioritizing strategically, and proposing solutions that are both practical and value-driven.

To demonstrate your business sense, it’s crucial to clearly define the objective of the case, develop plausible hypotheses, assess potential actions not only analytically but also from a business standpoint, and interpret numbers within the correct context. Your final recommendation should be not just logical, but economically viable and well thought through.

The good news is that business sense can be learned. By regularly reading business news, reflecting on strategic decisions, working through case interviews critically, and actively seeking feedback, you’ll build a strong foundation in economic thinking. Over time, this mindset will not only boost your interview performance but also set you up for long-term success in consulting.

Let's Move On With the Next Articles:

Presentation and Communication
Consulting Skills & Preparation
The majority and the most obvious part of preparation is, of course, the substantive preparation for your case interview. However, you also need to present what you have learned in a way that gives your interviewer an impression of your personality and character. This means that you must appear confident and communicate clearly and precisely. The best preparation is useless if you come across as closed-off and insecure. As a consultant, you must always appear trustworthy and confident when interacting with clients to be taken seriously and to enable you and your team to work in a solution-oriented manner. This is already tested in the case interview – albeit indirectly ;)
To the article
General Knowledge
Consulting Skills & Preparation
In case interviews, having solid general knowledge can make a big difference, especially in market sizing questions. Knowing basic facts about regions, population sizes, and economic indicators helps you build stronger arguments. It’s not just about the analysis itself but also about showing interviewers that you understand global trends and can quickly process key information — an important skill in consulting.In a case interview, quick and accurate estimates are essential. For example, if you're asked to evaluate the potential market for a product in a specific country, having solid data — like the population size — is crucial. Without this information, it can be challenging to make a meaningful calculation.In addition to national market data, it's important to know about key global markets. Being familiar with major economic regions like the U.S., China, and the EU is valuable because large consulting firms such as McKinsey and BCG operate extensively in these areas. A solid understanding of these regions shows that you can think about global factors and helps you stand out from other candidates. What Your Knowledge of Population, Economy & Geography Says About YouHaving strong general knowledge in specific areas not only shows that you are well-prepared, but also that you can quickly understand economic relationships—a crucial skill in consulting. When you have information like population sizes or a country's Gross Domestic Product (GDP) at your fingertips, you can quickly verify assumptions and make informed decisions, which is exactly what case interviews expect.Additionally, your knowledge of these topics demonstrates a genuine interest in world affairs and your ability to recognize and understand global trends. This insight is vital for evaluating how political, economic, and social changes affect businesses. It also highlights your capability to absorb and use complex data effectively.PopulationCountry/RegionPopulation (approx.)Worldwide8.05 billionChina1.426 billionIndia1.419 billionEurope (EU states)450 millionUSA335 millionIndonesia277 millionBrazil203 millionRussia143 millionJapan124 millionGermany83 millionUK68 millionGDP Forecast in USD for 2024Country/RegionGDP 2024 (approx. in trillions USD)Worldwide105 trillion USDUSA25 trillion USDChina18 trillion USDJapan4.3 trillion USDGermany4.5 trillion USDFrance3.0 trillion USDUK3.1 trillion USDIndia3.9 trillion USDItaly2.2 trillion USDBrazil2.1 trillion USDCanada2.2 trillion USD Key Data to Know for Your Case InterviewIn case interviews, making quick and accurate estimates is key. A good grasp of units, along with basic fraction and percentage calculations, is essential for working efficiently. Additionally, being comfortable with time units is important for making rough estimates and calculations. The table of larger and smaller time units below provides a handy overview of commonly needed values. These fundamental skills help you tackle tasks confidently and quickly.Overview of Time Conversions: Days, Weeks and HoursLarger UnitsSmaller UnitsDays/Year365 days (In leap years: 366 days)Days/3 Years1,095 daysDays/4 Years1,461 days (including 1 leap year)Weeks/Year52 weeksHours/Week168 hoursSeconds/Hour3,600 secondsConversion of Fractions to Percentages and Decimal ValuesFractionPercentageDecimal1/520%0.201/616.67%0.16671/714.29%0.14291/812.5%0.1251/911.11%0.11111/1010%0.101/119.09%0.09091/128.33%0.08331/137.69%0.07691/147.14%0.07141/156.67%0.06671/166.25%0.06251/175.88%0.05881/185.56%0.05561/195.26%0.05261/205%0.05Remember, it’s not enough to just memorize these numbers—you also need to be able to calculate with them effectively!Use our Mental Math Tool to specifically train your math skills and prepare for your next interview.
To the article
Preparation Plan
Consulting Skills & Preparation
Preparing for a case interview can feel overwhelming, but having a structured plan will help you stay focused and make steady progress. A well-organized approach ensures you build a strong foundation, practice effectively, and refine your skills before the big day.In this guide, we will walk you through the key components of an effective practice plan, including self-study, peer practice, and working with a coach. Let’s go! 
To the article