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Possessing general knowledge is indispensable especially for market sizing cases

In a case interview, you must be familiar with basic data about geographies, population, life expectancy, and economies especially for the country you are interviewing for and popular countries such as the US where most big consulting firms are based. Having this knowledge demonstrates that you are well-read and have a potential to be business savvy. Thus, besides being able to solve highly complicated algebraic problems, you should know basic information such as population of your home country and of some key countries of the world. Obviously, it would be embarassing to not know the population of the country you live in especially if your client notices this!

Most importantly, you will likely need this information for most market sizing cases and backing assumptions with known facts such as population data makes the entire exercise of estimation much more plausible and reliable. Having knowledge of such figures can also be beneficial for sanity checks at the end.

Here are some basic facts we pulled together for you (ideally you should memorize these or at least have an idea of the "order" if not exact numbers):

Population
World total 7 b
China 1,3 b
India 1,2 b
Europe 500m
USA 320m
Indonesia 250m
Brasil 200m
Russia 140m
Japan 130m
Germany 80m
UK 64m

Time

Days / year 365 d
Days / 3 years 1000 d
Weeks / year 50 w
Hours / week 168 h
Seconds / hour 3600 s

Country/Region GDP (Millions of $US)
World 72,689,734
1 United States 16,244,600
2 China 8,358,400
3 Japan 5,960,180
4 Germany 3,425,956
5 France 2,611,221
6 United Kingdom 2,417,600
7 Brazil 2,254,109
8 Russia 2,029,812
9 Italy 2,013,392
10 India 1,875,213

(Source: Wikipedia)

Fractions Percent Decimal
1/5 20% 0,200
1/6 17% 0,167
1/7 14% 0,143
1/8 13% 0,125
1/9 11% 0,111
1/10 10% 0,100
1/11 9% 0,091
1/12 8% 0,083
1/13 8% 0,077
1/14 7% 0,071
1/15 7% 0,067
1/16 6% 0,063
1/17 6% 0,059
1/18 6% 0,056
1/19 5% 0,053
1/20 5% 0,050

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