Hi,
How do I estimate the world salmon market? (Market size)
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Estimate world salmon market
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Hi there,
To help you learn in the best way, why don't you make a proposal first and post it here? We can then give feedback on it.
Feel free to contact me directly if you need support with market sizing questions.
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Hi,
I'm thinking this can be broken into the following issue tree (high-level):
Step 1: Total number of salmons sold in a year x avg. price of a salmon
Step 2: (calculating the number of salmons sold): # consumers x avg. consumption of salmons in a year
Step 3 (calculating the consumers): World population x penetration rate
Step 4 (avg. consumption calculation): Avg. fish consumption x percentage of the average fish consumption is salmons
Step 5 (Avg. fish consumption): Divide into frequent, less frequent and non-fish eaters to find the average
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Hi there,
You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?
Hint: Is it easier to try to estimate total supply or total demand?
Here's another market sizing (with answers + explanations) to get you started:
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Hi!
I agree that posting your solution here might be a great way for you to learn and for us to give you more accurate feedback.
Happy to help!
Best,
Anto
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Resonating with other coaches - why don't you give it a shot yourself and paste a sketch in the question? We can then critique it and give feedback.
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