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Estimate the number of whatsapp messages sent per day?

Clarifying Question:

  1. Considering it is for global users across the world

  2. Across mobile platforms (ios and android)

  3. Referring to text messages specifically and not gifs, video or voice calls

Total Messages Sent Per day = Messages sent in Developed world + Developing world + underdeveloped world per day

# of messages sent per day = # of users in every market x average messages sent per user. 

World Population 7B, 50% internet penetration → 3.5B

Assuming Whatsapp has 50% penetration in the messaging space → 1.7B users

20% of the world is in developed world, 60% in developing countries, 20% in under developed countries. Assuming the same distribution holds for WhatsApp in these markets

Whatsapp developed user count → 0.2 x 1.7B → 340M users

Whatsapp developed user count → 0.6 x 1.7B → 1B users

Whatsapp developed user count → 0.6 x 1.7B → 340M users

Users in developed countries are reasonable users of WhatsApp but not as strong as developing countries. In general, I would assume 30% of their phone/text conversation happen on whatsapp. Rest happens on iMessage/android SMS, or messenger. 

Assuming an average developed country user sends 10 unique messages/day → 3 of them happen on WhatsApp. 

Users in developing countries tend to use WhatsApp the most and it accounts for 80% of their conversations. Assuming they send 15 messages per day, 80% of them come on whatsapp → 12 messages. 

Users in underdeveloped countries tend to use WhatsApp a lot due to its free nature and it accounts for 80% of their conversations. Assuming they send 5 messages per day, 80% of them come on whatsapp → 4 messages. 

Total Messages Sent --> Messages sent in Developed world + Developing world + underdeveloped world per day

→ (340M x 3) + (12x1B) + (340M x 4)

→ 14.4B messages are sent per day on whatsapp 

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Clara
Coach
am 15. Apr. 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello PK, 

I have alredy answered to some of your questions regarding market sizing, they are truly interesting. 

I believe tought you always have the same flaw: you only consider one of the two big segments (personal vs. professional users)

In this case, for instance, you assume they are only private users. 

Hope it helps!

Cheers,

Clara

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am 26. Okt. 2023
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am 12. Dez. 2023
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Hi Clara,

Thanks for your insights! It's valuable to consider both personal and professional user segments for a comprehensive market analysis. Your perspective adds depth to our understanding. Cheers!

Best,
PK
Vlad
Coach
bearbeitet am 15. Apr. 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

You forgot that many users use whatsup for business needs as a corporate messenger. You will be surprised how popular it is. So I would increase the usage in developing countries even further making the business usage a separate part of the analysis

Best

am 18. Apr. 2020

Hey there, 

Just need to remind you that WhatsApp is not officially allowed in China, so you need to deduct 1.4B out of 7.0B of the world population. Otherwise, you will always overestimate the number when you make an assumption on the penetrations later on. 

Thanks! 

Jing

14
am 19. Apr. 2020
Hi Jing, thanks for the information. I have done the case myself and I also had the same idea as you. However, my results are very sensitive on the assumption of the # of messages an individual sends per day. My assumption is an average of 20 messages for normal users and 60 messages for individuals that use it for business communications. I would like to see if someone has an idea to provide an estimation which is a little bit more solid. Best
A
am 30. März 2024
It is difficult to estimate the daily volume of WhatsApp messages transmitted because user activity and growth rates fluctuate. But according to latest statistics, WhatsApp handles more than 100 billion messages per day. This astounding number highlights the platform's widespread use around the world and its crucial function in contemporary communication, demonstrating society's reliance on instant messaging for social interactions and information sharing.
J
am 16. Feb. 2025

Thank you for sharing this informative and logical breakdown of estimating the number of WhatsApp messages sent per day globally! Your detailed analysis, considering factors like market distribution, user behavior, and messaging habits, provides a clear and structured approach to understanding the scale of WhatsApp's usage. It’s fascinating to see how messaging trends vary across developed, developing, and underdeveloped regions.

For more practice on such analytical problems or to explore similar case studies, you might find PrepLounge a valuable resource. It’s a great platform for honing your problem-solving and consulting skills.

While this post focuses on global messaging statistics, it’s also a reminder of how technology simplifies our daily lives in other ways. For instance, if you’re curious about the cost of your next meal, you can easily check online price for the CAVA menu and plan accordingly. Thanks again for sharing this insightful analysis!

13
P
am 6. Juni 2024

To estimate the number of WhatsApp messages sent per day, we start by considering the active user base of WhatsApp. As of 2024, WhatsApp boasts approximately 2.5 billion active users worldwide. Next, we estimate the average number of messages each user sends daily. Various reports and surveys suggest that an average WhatsApp user sends around 40 messages per day. By multiplying the number of active users (2.5 billion) by the average number of messages per user (40), we arrive at the total number of messages sent daily on WhatsApp. This calculation gives us an impressive figure of 100 billion messages sent per day on WhatsApp. This estimation combines large-scale user engagement with frequent daily messaging, highlighting WhatsApp's significant role in global communication. 

11
am 22. Sept. 2024

Estimating the number of WhatsApp messages sent per day is quite interesting! As of recent statistics, it's reported that around 100 billion messages are sent daily on WhatsApp. This staggering number reflects the app's popularity and the way it has become a primary communication tool for millions worldwide. With features like group chats and multimedia sharing, it's no surprise that users are constantly engaged, contributing to this impressive daily volume!

9
V
am 30. Sept. 2024

As of recent estimates, around 100 billion WhatsApp messages are sent per day globally. This number comes from official reports by WhatsApp and other related research on messaging app usage. Keep in mind that this figure can fluctuate depending on various factors such as increased user base, changes in usage patterns, and major global events.

9
am 14. Jan. 2025

Great question! It's fascinating to think about the scale of WhatsApp's messaging system. Estimates suggest that over 100 billion messages are sent on WhatsApp every day, which highlights its vast user base and popularity.

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J
bearbeitet am 17. Apr. 2025

Hi there,

Just a quick reminder that WhatsApp isn’t officially available in China, so when you're estimating user penetration, it’s best to exclude the 1.4 billion people there from the global population of 7 billion. Otherwise, your assumptions whether for general stats or something specific like a GB WhatsApp Update could end up being significantly overestimated. gbwhatsappapk.org

Thanks!

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am 28. Juni 2025

FM WhatsApp is a modified version of the original WhatsApp, created by Fouad Mokdad, that offers advanced privacy options and full customization features. Unlike the official app, FM WhatsApp lets you hide your online status, blue ticks, typing indicator, and even prevent others from deleting messages. It also allows you to apply custom themes, change fonts and icons, and lock specific chats without using a third-party app. Since it's not on the Play Store, download FM WhatsApp from fmwhsapp to get the latest safe version.

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Gelöscht
Coach
am 16. Apr. 2020
150+ interviews | 6+ years experience | Bain, Kearney & Accenture | Exited startup| London Business School

Hi,

You are indeed missing out on the business segment. Moreover, this segment consists of two chunks. The first one being automated messages (e.g. airlines sending your boarding pass) and the second is interaction (e.g. customer service). 

am 1. Jan. 2024

Estimating the number of WhatsApp messages sent daily is challenging due to the platform's immense user base and constant growth. With billions of active users globally, it's safe to assume that millions, if not billions, of messages are exchanged daily, showcasing the app's unparalleled popularity in modern communication.

8
A
am 18. Feb. 2024
WhatsApp's ubiquity in global communication makes estimating its daily message count daunting. With billions of active users, the platform's popularity suggests an exchange of millions, if not billions, of messages daily, highlighting its pivotal role in modern connectivity.
Anonym D
am 13. Dez. 2023

As of my last update in 2022,GB WhatsApp sees an estimated 100 billion messages sent per day globally. This number fluctuates, reflecting the platform's widespread use for communication across the world. 

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Anonym E
bearbeitet am 29. Dez. 2023

Estimating the number of WhatsApp messages sent daily is challenging due to constant growth. As of 2022, it was over 100 billion messages per day. This staggering figure reflects the app's integral role in global communication, fostering connections, sharing moments, and facilitating conversations on an unprecedented scale. FM Whatsapp Download

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am 8. Apr. 2024

14.4B messages are sent per day on whatsapp.

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am 6. Juni 2024

Estimating the daily WhatsApp message count is vital for understanding global communication trends. With Terabox, we can analyze vast data sets to gauge the approximate number of messages exchanged daily. This insight aids in optimizing platform infrastructure and enhancing user experiences.

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T
am 1. Aug. 2025

Back in the early days, WhatsApp messages were just in the billions daily, but now it’s around 150 billion every single day. That number says a lot about how much people rely on it to stay connected.

7
am 30. Apr. 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi, I think it is a good approach. Always try to stay in 20 minutes and - if needed - accelerate some estimations by asking to the interviewer

Best,
Antonello

bearbeitet am 10. Apr. 2023

Wow! This analysis shows that a staggering 14.4 billion text messages are sent every day on WhatsApp worldwide!

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L
am 24. März 2023
Hi
You're right, that's what i saw too
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am 4. Nov. 2023
Damn, I really don't know about this. Are there any other topics like this one? I am really surprised after trying this.
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am 18. Dez. 2022

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I downloaded multiple WhatsApp Mods from https://www.avoid.uk.net/ and tried to check in each but couldn't found this feature including the one you mentioned.
am 23. Juni 2023
FM WhatsApp is a fantastic messaging program that improves the user experience with customizable features and enhanced privacy settings. It's unquestionably my preferred method of seamless communication and personalization.
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am 28. Juni 2024
Estimating WhatsApp's daily message count is indeed challenging due to its vast and growing user base. However, it's clear that billions of messages are exchanged daily, highlighting the app's dominant role in global communication.<a href="https://aeroapp.net/fmwhatsapp-download-apk/">Fm Whatsapp</a>
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am 15. Juli 2023

Hello, You can send unlimmited messages in WhatsApp except the countries which are blocked.  Some other alternative version have have features to send blocked countries like YO WhatsApp.  

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Anonym B
am 25. Nov. 2023

mobile platforms (iOS, Android), and focusing on text messages, not multimedia, approximately 14.4 billion messages are sent daily on WhatsApp FM. This calculation considers user distribution across developed, developing, and underdeveloped regions, factoring in varying usage patterns based on WhatsApp's prevalence in each ma

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The sheer volume of text messages exchanged on WhatsApp FM daily underscores its global impact and the pivotal role of mobile platforms in communication. This statistic highlights WhatsApp's ubiquity across diverse regions and its significance in connecting people worldwide.
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       Estimating the exact number of WhatsApp messages sent per day is challenging, as it depends on various factors such as the global user base, individual usage patterns, and geographic distribution. However, as of my knowledge cutoff in September 2021, WhatsApp reported processing over 100 billion messages per day. Considering the continuous growth in its user base and increased adoption of messaging apps, it is likely that the number of messages sent on WhatsApp has further increased. This immense volume of daily messages reflects the widespread reliance on the platform for communication, connecting people across the globe.

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It is difficult to pinpoint a precise number, but as of January 2022—when I last updated my knowledge—WhatsApp was handling more than 100 billion messages day worldwide. This figure could have grown considerably since then given its ongoing expansion. The widespread use of WhatsApp for communication makes it a vital platform in today's interconnected world.