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PK
am 15. Apr. 2020
Global
Ich möchte Updates zu der Frage per E-Mail erhalten.

Estimate the number of whatsapp messages sent per day?

Clarifying Question:

  1. Considering it is for global users across the world

  2. Across mobile platforms (ios and android)

  3. Referring to text messages specifically and not gifs, video or voice calls

Total Messages Sent Per day = Messages sent in Developed world + Developing world + underdeveloped world per day

# of messages sent per day = # of users in every market x average messages sent per user. 

World Population 7B, 50% internet penetration → 3.5B

Assuming Whatsapp has 50% penetration in the messaging space → 1.7B users

20% of the world is in developed world, 60% in developing countries, 20% in under developed countries. Assuming the same distribution holds for WhatsApp in these markets

Whatsapp developed user count → 0.2 x 1.7B → 340M users

Whatsapp developed user count → 0.6 x 1.7B → 1B users

Whatsapp developed user count → 0.6 x 1.7B → 340M users

Users in developed countries are reasonable users of WhatsApp but not as strong as developing countries. In general, I would assume 30% of their phone/text conversation happen on whatsapp. Rest happens on iMessage/android SMS, or messenger. 

Assuming an average developed country user sends 10 unique messages/day → 3 of them happen on WhatsApp. 

Users in developing countries tend to use WhatsApp the most and it accounts for 80% of their conversations. Assuming they send 15 messages per day, 80% of them come on whatsapp → 12 messages. 

Users in underdeveloped countries tend to use WhatsApp a lot due to its free nature and it accounts for 80% of their conversations. Assuming they send 5 messages per day, 80% of them come on whatsapp → 4 messages. 

Total Messages Sent --> Messages sent in Developed world + Developing world + underdeveloped world per day

→ (340M x 3) + (12x1B) + (340M x 4)

→ 14.4B messages are sent per day on whatsapp 

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Clara
Coach
am 15. Apr. 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello PK, 

I have alredy answered to some of your questions regarding market sizing, they are truly interesting. 

I believe tought you always have the same flaw: you only consider one of the two big segments (personal vs. professional users)

In this case, for instance, you assume they are only private users. 

Hope it helps!

Cheers,

Clara

20
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3 Kommentare
rimi sen
am 26. Okt. 2023
good answer<a href="https://vancedapp.net/">.</a>
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am 12. Dez. 2023
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amanda
am 15. Jan. 2024
Hi Clara,

Thanks for your insights! It's valuable to consider both personal and professional user segments for a comprehensive market analysis. Your perspective adds depth to our understanding. Cheers!

Best,
PK
Vlad
Coach
bearbeitet am 15. Apr. 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

You forgot that many users use whatsup for business needs as a corporate messenger. You will be surprised how popular it is. So I would increase the usage in developing countries even further making the business usage a separate part of the analysis

Best

17
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0 Kommentare
Nancy
am 18. Apr. 2020

Hey there, 

Just need to remind you that WhatsApp is not officially allowed in China, so you need to deduct 1.4B out of 7.0B of the world population. Otherwise, you will always overestimate the number when you make an assumption on the penetrations later on. 

Thanks! 

Jing

14
2 Kommentare
RUBEN
am 19. Apr. 2020
Hi Jing, thanks for the information. I have done the case myself and I also had the same idea as you. However, my results are very sensitive on the assumption of the # of messages an individual sends per day. My assumption is an average of 20 messages for normal users and 60 messages for individuals that use it for business communications. I would like to see if someone has an idea to provide an estimation which is a little bit more solid. Best
Aashvi
am 30. März 2024
It is difficult to estimate the daily volume of WhatsApp messages transmitted because user activity and growth rates fluctuate. But according to latest statistics, WhatsApp handles more than 100 billion messages per day. This astounding number highlights the platform's widespread use around the world and its crucial function in contemporary communication, demonstrating society's reliance on instant messaging for social interactions and information sharing.
johan
am 16. Feb. 2025

Thank you for sharing this informative and logical breakdown of estimating the number of WhatsApp messages sent per day globally! Your detailed analysis, considering factors like market distribution, user behavior, and messaging habits, provides a clear and structured approach to understanding the scale of WhatsApp's usage. It’s fascinating to see how messaging trends vary across developed, developing, and underdeveloped regions.

For more practice on such analytical problems or to explore similar case studies, you might find PrepLounge a valuable resource. It’s a great platform for honing your problem-solving and consulting skills.

While this post focuses on global messaging statistics, it’s also a reminder of how technology simplifies our daily lives in other ways. For instance, if you’re curious about the cost of your next meal, you can easily check online price for the CAVA menu and plan accordingly. Thanks again for sharing this insightful analysis!

13
0 Kommentare
Phill
am 6. Juni 2024

To estimate the number of WhatsApp messages sent per day, we start by considering the active user base of WhatsApp. As of 2024, WhatsApp boasts approximately 2.5 billion active users worldwide. Next, we estimate the average number of messages each user sends daily. Various reports and surveys suggest that an average WhatsApp user sends around 40 messages per day. By multiplying the number of active users (2.5 billion) by the average number of messages per user (40), we arrive at the total number of messages sent daily on WhatsApp. This calculation gives us an impressive figure of 100 billion messages sent per day on WhatsApp. This estimation combines large-scale user engagement with frequent daily messaging, highlighting WhatsApp's significant role in global communication. 

11
0 Kommentare
Aqsa
am 22. Sept. 2024

Estimating the number of WhatsApp messages sent per day is quite interesting! As of recent statistics, it's reported that around 100 billion messages are sent daily on WhatsApp. This staggering number reflects the app's popularity and the way it has become a primary communication tool for millions worldwide. With features like group chats and multimedia sharing, it's no surprise that users are constantly engaged, contributing to this impressive daily volume!

9
0 Kommentare
Voshon Moody
am 30. Sept. 2024

As of recent estimates, around 100 billion WhatsApp messages are sent per day globally. This number comes from official reports by WhatsApp and other related research on messaging app usage. Keep in mind that this figure can fluctuate depending on various factors such as increased user base, changes in usage patterns, and major global events.

9
0 Kommentare
seo
am 14. Jan. 2025

Great question! It's fascinating to think about the scale of WhatsApp's messaging system. Estimates suggest that over 100 billion messages are sent on WhatsApp every day, which highlights its vast user base and popularity.

For a deeper understanding of how large-scale systems like this work, checking out a Rewards Program Overview could offer some interesting insights.

9
0 Kommentare
jason statham
bearbeitet am 17. Apr. 2025

Hi there,

Just a quick reminder that WhatsApp isn’t officially available in China, so when you're estimating user penetration, it’s best to exclude the 1.4 billion people there from the global population of 7 billion. Otherwise, your assumptions whether for general stats or something specific like a GB WhatsApp Update could end up being significantly overestimated. gbwhatsappapk.org

Thanks!

9
0 Kommentare
Gelöscht
Coach
am 16. Apr. 2020
150+ interviews | 6+ years experience | Bain, Kearney & Accenture | Exited startup| London Business School

Hi,

You are indeed missing out on the business segment. Moreover, this segment consists of two chunks. The first one being automated messages (e.g. airlines sending your boarding pass) and the second is interaction (e.g. customer service). 

8
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0 Kommentare
priya
am 1. Jan. 2024

Estimating the number of WhatsApp messages sent daily is challenging due to the platform's immense user base and constant growth. With billions of active users globally, it's safe to assume that millions, if not billions, of messages are exchanged daily, showcasing the app's unparalleled popularity in modern communication.

8
1 Kommentar
Avery
am 18. Feb. 2024
WhatsApp's ubiquity in global communication makes estimating its daily message count daunting. With billions of active users, the platform's popularity suggests an exchange of millions, if not billions, of messages daily, highlighting its pivotal role in modern connectivity.
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am 28. Juni 2025

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Anonym D
am 13. Dez. 2023

As of my last update in 2022,GB WhatsApp sees an estimated 100 billion messages sent per day globally. This number fluctuates, reflecting the platform's widespread use for communication across the world. 

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Anonym E
bearbeitet am 29. Dez. 2023

Estimating the number of WhatsApp messages sent daily is challenging due to constant growth. As of 2022, it was over 100 billion messages per day. This staggering figure reflects the app's integral role in global communication, fostering connections, sharing moments, and facilitating conversations on an unprecedented scale. FM Whatsapp Download

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am 8. Apr. 2024

14.4B messages are sent per day on whatsapp.

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am 6. Juni 2024

Estimating the daily WhatsApp message count is vital for understanding global communication trends. With Terabox, we can analyze vast data sets to gauge the approximate number of messages exchanged daily. This insight aids in optimizing platform infrastructure and enhancing user experiences.

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Antonello
Coach
am 30. Apr. 2020
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi, I think it is a good approach. Always try to stay in 20 minutes and - if needed - accelerate some estimations by asking to the interviewer

Best,
Antonello

5
Coach kontaktieren
0 Kommentare
Arshi
bearbeitet am 10. Apr. 2023

Wow! This analysis shows that a staggering 14.4 billion text messages are sent every day on WhatsApp worldwide!

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am 24. März 2023
Hi
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am 4. Nov. 2023
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am 18. Dez. 2022

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am 4. Mai 2023
I downloaded multiple WhatsApp Mods from https://www.avoid.uk.net/ and tried to check in each but couldn't found this feature including the one you mentioned.
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am 23. Juni 2023
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am 28. Juni 2024
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am 25. Nov. 2023

mobile platforms (iOS, Android), and focusing on text messages, not multimedia, approximately 14.4 billion messages are sent daily on WhatsApp FM. This calculation considers user distribution across developed, developing, and underdeveloped regions, factoring in varying usage patterns based on WhatsApp's prevalence in each ma

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am 28. Feb. 2024
The sheer volume of text messages exchanged on WhatsApp FM daily underscores its global impact and the pivotal role of mobile platforms in communication. This statistic highlights WhatsApp's ubiquity across diverse regions and its significance in connecting people worldwide.
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am 17. Mai 2023

hello guys,

       Estimating the exact number of WhatsApp messages sent per day is challenging, as it depends on various factors such as the global user base, individual usage patterns, and geographic distribution. However, as of my knowledge cutoff in September 2021, WhatsApp reported processing over 100 billion messages per day. Considering the continuous growth in its user base and increased adoption of messaging apps, it is likely that the number of messages sent on WhatsApp has further increased. This immense volume of daily messages reflects the widespread reliance on the platform for communication, connecting people across the globe.

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am 10. Nov. 2023

Wow! This analysis shows that a staggering 14.4 billion text messages are sent every day worldwide!

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am 11. Jan. 2024
It is difficult to pinpoint a precise number, but as of January 2022—when I last updated my knowledge—WhatsApp was handling more than 100 billion messages day worldwide. This figure could have grown considerably since then given its ongoing expansion. The widespread use of WhatsApp for communication makes it a vital platform in today's interconnected world.
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Market Sizing
Fragen zur Marktgröße werden häufig in Case-Interviews im Consulting gestellt, weil sie eine Mischung aus Logik, Mathematik und gesundem Menschenverstand erfordern. Sie können als eigenständige Frage oder als Teil eines größeren Cases gestellt werden. Bewerber:innen, die sich mit Fragen zur Marktgröße auskennen, können hier richtig punkten. Was sind Market Sizing Cases?Wenn du dich bei Top-Beratungsunternehmen wie McKinsey, BCG oder Bain bewirbst, wirst du um einen Case zur Markteinschätzung kaum herumkommen. Market Sizing Cases gelten als "Back-of-the-Envelope"-Berechnungen, da sie auf der Rückseite eines Briefumschlags durchgeführt werden können. Trotz des Namens werden hier nicht nur Marktgrößen geschätzt, sondern es kann auch nach sonstigen Schätzungen gefragt werden. Wenn du z.B. mit einem britischen Bekleidungshändler über seine Wachstumsstrategie sprichst, könntest du auf einem Umschlag berechnen, wie groß der Online-Kleidungsmarkt ist und zu wieviel Prozent der Händler den Markt bereits durchdringt. Wenn du diese Berechnungen schnell durchführst, bleibt das Gespräch mit dem Kunden im Fluss und du hinterlässt einen guten Eindruck.Du kannst die Frage nach der Marktgröße als eigenständigen Case bekommen (was allerdings seltener vorkommt) oder als Teil einer umfassenderen Problemstellung, wie zum Beispiel einem Markteintritt. Die gute Nachricht: Bei der Frage nach der Marktgröße gibt es kein richtig oder falsch. Der oder die Interviewer:in interessiert sich weniger für die Zahl, die du für den Markt ermittelt hast, als vielmehr für die Herangehensweise, mit der du zu dieser Zahl gekommen bist. Warum werden Market Sizing Cases in Consulting-Interviews gerne genutzt?Market Sizing Cases dienen dazu, deine quantitativen und logischen Fähigkeiten zu testen. Der oder die Interviewer:in möchte herausfinden, ob du gut mit Zahlen arbeitest und ob du in der Lage bist, fundierte Annahmen zu treffen und mit Mehrdeutigkeiten umzugehen. Bei Fragen zur Marktgröße geht es nicht nur um die Größe von Märkten, sondern auch um andere Arten von Schätzungen, z.B. die Anzahl der Golfbälle in einem Jumbo. Wie du vielleicht schon gemerkt hast, ist Mathe bei der Bearbeitung dieser Fragen wichtig, da du keinen Taschenrechner zum Rechnen hast. Am Wichtigsten ist, dass du mit großen Zahlen wie Millionen und Milliarden sowie mit Prozentsätzen umgehen kannst. Dazu später mehr. Wie gehst du bei Market Sizing Cases am besten vor?Nachdem wir nun die Theorie hinter den Market Sizing Cases kennen und ihre Relevanz für dein Case-Interview besprochen haben, schauen wir uns das Vorgehen genauer an.Segmentierung – Das A und O in Market Sizing CasesWenn du dich zu Case-Interviews eingelesen hast, bevor du dich mit Fragen der Marktgröße auseinandergesetzt hast, bist du vielleicht schon auf einige Bereiche gestoßen, in denen eine Segmentierung erforderlich ist. Daten zu segmentieren ist eine wichtige Fähigkeit, die du sowohl als Kandidat:in im Case-Interview als auch in deiner späteren Karriere als Consultant beherrschen musst. Segmentierung bezieht sich im Allgemeinen auf die Aufteilung eines größeren Ganzen in kleinere Teile oder Segmente. Das Prinzip, das du verstehen musst, um dies richtig zu tun, ist das MECE-Prinzip.MECE steht für “mutually exclusive, collectively exhaustive”. Einfach ausgedrückt bedeutet die Aufteilung einer Datengruppe nach dem MECE-Prinzip, dass Untergruppen gebildet werden, die sich nicht überschneiden, insgesamt aber die Gesamtheit der Daten abbilden, d.h. es fehlen keine Daten. Ein Beispiel, das für Fragen der Marktgröße nützlich ist, ist die Aufteilung der Bevölkerung eines Landes in Altersgruppen (da sich Altersgruppen oft unterschiedlich verhalten).Anbei findest du eine Unterteilung zwischen Gruppe 1 in der Altersklasse zwischen 0 und 14 und Gruppe 2 in der Altersklasse zwischen 15 und 64, in Gruppe 3 sind alle über 65:Beachte, dass sich keine der Gruppen überschneidet, sodass kein Alter doppelt gezählt wird, aber auch kein Alter übersehen wird. Da die Bevölkerung nun richtig segmentiert ist, können wir jede Gruppe anders behandeln. Wenn wir die Bevölkerung des Vereinigten Königreichs in die oben genannten Gruppen aufgeteilt hätten, könnten wir die Ausgaben für Kleidung im Online-Handel pro Person in diesen Gruppen schätzen. Der gesunde Menschenverstand lässt vermuten, dass die Ausgaben pro Person in der Gruppe der 0-14-Jährigen geringer sind als in der Gruppe der 15-64-Jährigen. Wir können diese Einschätzung damit begründen, dass die Mehrheit der 0-14-Jährigen ihre Kleidung nicht online kauft. 
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