A large consulting firm wants to explore opportunity with ERP software provider. The software provider has core product which manages all modules of ERP. The software could help the clients of the consulting firm to look into their supply chain health and status.Consulting firm believes this could act as a market diffrentiator for the firm and help address client needs.Consulting firm wants to position the solution in European markets first.
Questions
What is the potential financial return revenue and market share.
Gtm strategy for the consulting organization
option to grow the practice
(editiert)
Approach taken to calculate market size No of listed companies* maximum willingness to pay for software*%of companies willing to buy or switch to software Market share Percentage of consulting revenue/total consulting market Revenue Market size*market share*%of commission from s/w company Gtm strategy Growth of market Segmentation Market capture- organic growth- price of s/w* no of companies * growth rate Customer acquisition cost Competitors analysis Product features and pricing Company capability of employees ( inhouse s/w development vs jv vs partnership) and training of staff, hiring cost Customer segmentation of companies based on market cap Distribution channel Price sensitivity of customer Geographical distribution of companies Competitors Product offerinpricing Target segment of customer barrier to entry Cost of the partnership Hiring cost Customer acquisition cost Training cost Revenue Consulting practice revenue+ % share from each software sold by the company Profit>20% go else no go Is there any parameter i am Missing out?