Hello, does anyone know of qualitative research methods used in consulting? Like for instance conducting interviews. Are there certain tools around for qualitative data collection and analysis?
Thank you so much!
Interviews are the best way to collect qualitative data and make yourself a background about an industry where you have no experience.
Where to find the industry experts for your interview?
Hi there,
Interviews are the most common. These can be client interviews, internal interviews (calls with Partners in the practice area or people who worked with the client before), expert (external) calls, etc.
Thank yo so much for the comments. But which software is used for supporting the analysis?
Combination of using internal expert network, colleagues, firm's publications.
Always ask for permission internally before you reach out to external sources.
Hi!
Interviews are definitely the most common tool. Expert calls are also widely used as well as other internal knowledge (e.g. benchmarks).
Best,
Anto
Eventually, most qualitative research needs to end-up in a format that supports decision making. This can be through tick-mark matrices, pros/cons tables, deal-breaker arguments, or executive decision.
