Pyramid Principle

The Pyramid Principle, created by Barbara Minto, an ex-McKinsey consultant, improves clarity and impact in communication. This principle is the basis of most management consulting communication and is especially useful for making decisions and solving problems. By organizing ideas logically and hierarchically, it helps the audience easily understand and remember key messages and recommendations.

The Concept of the Pyramid Principle

The Pyramid Principle is about structuring information in a top-down approach. The main message or conclusion is presented first, followed by supporting arguments, data and facts. This structure reflects a pyramid where the most important point is at the top and is supported by broader base layers of information. Use the pyramid structure to provide summaries or recommendations at the end or in between your case interviews.

The Pyramid Principle consists of three parts:

1. Key Message: The Answer

First, present your key message or conclusion to the interviewer. This approach immediately grabs the attention and provides a clear direction for the information that follows. It should be clear, logical and effecti