Work of a particular McKinsey or BCG office and why MBB

Use this "research" as an opportunity to network - two birds one stone. Find contacts through your network for quick calls/catchups (being very congnizant of the time you're asking from people).

Generally, you'll want to find out (and include in your reason "why"):

• Industries the office works in
• Functions the office specialises in
• What the culture (and size) of that office is
• Any "fun facts" that you can (do they do a monthly x or bi-annual y)

When preparing your "answer" you want to make sure to tell a story. "I come from x, I've learned y, AND I'm ready to take it to the next level with you for z reason.

Hi!

It should be your personal research since the reasons may vary in different geographies. Here are some ideas of what you can use to structure your thoughts:

• You can start with general facts about the local office. Something like “Sidney office is the fastest growing McKinsey office worldwide.”
• If you have an interest in a particular industry or client this may also be a great reason. For example, McK can be the only consulting firm working with airlines in your region.
• You may address the different Global opportunities and office initiatives. E.g. international staffing can be a good opportunity to learn about business in a particular country
• Try to combine professional and Non-business rational. If you have friends working in that company, don’t forget to mention them and what you’ve learned from their experience.
• You may use your other personal experiences like working with this McKinsey, it's deliverables or as it's client
• You can provide your personal experience of working with McKinsey Alums

Good luck!

If you search linkedin for "city company", you should get several names and, often, a brief description of their expertise. That should let you figure out what that particular office focuses on. How you then sell that information depends a lot on what you find and how it relates to your own experiences and interests. Good luck!