👋 WELCOME — I’M IAN
I’m an ex-BCG consultant, NYU Stern MBA, founder of Custom Case Coach, and professional educator. Since I started coaching in 2020, I’ve run 5,000+ coaching sessions with 1,000+ candidates across 100+ countries and helped candidates secure 500+ consulting offers.
My goal is simple: to provide the highest-quality and most efficient consulting interview preparation possible.
My approach is simple: learn WHY & HOW — not just WHAT, and learn how to actually think like a consultant (instead of just memorizing frameworks). I want you to understand how to think through unfamiliar problems, identify what actually matters, and eventually perform without needing a coach beside you. I built Custom Case Coach by combining three things: my own recruiting experience, my training and experience at BCG, and what I have learned from 5,000+ coaching sessions with 1,000+ candidates across 100+ countries.
During my MBA at NYU Stern, I interviewed with eight consulting and technology firms and passed every interview round I completed. I ultimately joined BCG and withdrew from the remaining processes once I had committed.
But being successful in an interview and being able to teach someone else how to succeed are two very different things.
I’ve also built a large free resource library across PrepLounge, YouTube, and The Consulting Offer Blueprint. Instead of hunting through everything, use the topic map below based on what you are working on.
🎥 WATCH, LISTEN & FOLLOW
▶ YouTube — Coach Ian Glennon
🎙 The Consulting Offer Blueprint
📱 Instagram — Custom Case Coach
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💎 FREE CONSULTING RESOURCE LIBRARY
Use this as your map. Start with the area you are currently trying to improve rather than consuming everything at once.
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📐 MARKET SIZING
Build a repeatable way to break down “impossible” estimation questions without memorizing formulas.
Watch on YouTube: Coffee Shop Walkthrough
Watch on YouTube: Number of Taxis Walkthrough
Listen: How to Answer Impossible Market Sizing Questions
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🧠 FRAMEWORKING & MINDSET SHIFTS
Learn how to build structures from the objective, not retrieve memorized case-type frameworks.
Read: How to Shift Your Mindset to Ace the Case
Read: The Most Common Pitfalls in Case Interview Preparation
Watch on YouTube: How to Structure a Case Interview Framework
Listen: Stop Memorizing Frameworks — Think Like a Real Consultant
Workshop: Fundamentals of Frameworking
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🎯 CASE LEADERSHIP & FULL CASES
See what it looks like to drive a case, follow the data, adapt, and keep control when the path changes.
Read: Candidate-Led Cases — What to Expect
Practice: Hot Wheels / Korean OEM
Practice: Climate Change Operations
Watch on YouTube: BCG Case Interview Simulation — LIVE
Watch on YouTube: Hunger Warriors — Full Mock Case + Debrief
Listen: Case Interview Leadership
Listen: Korean OEM Case Leadership Breakdown
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💻 TECH / BCG PLATINION / DIGITAL
Dedicated specialist material for candidates who need to combine consulting fundamentals with technology depth.
Practice: YodaPhone / Digitization
Practice: Oil & Gas Upstream Technology
Watch on YouTube: Failing Digitization Program Prompt + Framework
Listen: BCG Platinion & McKinsey Digital — Deep Dive into Tech Cases
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📄 APPLICATIONS & NETWORKING
Turn the pre-interview funnel into a system: positioning, resume, cover letters, outreach, referrals, and timing.
Watch on YouTube: Why Me Resume Walkthrough
Listen: How to Write a Consulting Resume That Gets Interviews
Listen: Writing Resume Bullet Points That Actually Get Interviews
Listen: Mass Produce Your Cover Letters
Listen: Inside a Consultant’s LinkedIn Inbox
Listen: Quadruple Your Interview Odds — 10 Touchpoint Networking
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🗣 FIT / BEHAVIORAL
Build stories that sound natural, survive follow-up questions, and communicate the traits interviewers are actually testing.
Listen: Why Most Candidates Prepare Behavioral Interviews in the Wrong Order
Listen: Why Brilliant Candidates Freeze on Simple Questions
Workshop: Nail the Interview — Leland Workshop Part 2
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📊 CASE EXECUTION: FLOW, MATH, CHARTS & NOTES
The mechanics that separate “I know casing” from consistent interview performance.
Read: Dos and Don’ts in a Case Interview
Listen: Case Interview Flow — Most Candidates Break Down Mid-Case
Listen: Case Interview Math — Why Good-at-Math Candidates Still Fail
Listen: Case Interview Charts — Most Candidates Misread Exhibits Under Pressure
Listen: Case Interview Notes — Most Candidates Use Their Paper Wrong
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🌍 BUSINESS INTUITION & CONSULTING KNOWLEDGE
Build the commercial judgment that lets you reason through unfamiliar industries rather than memorize “industry frameworks.”
Read: The Pros and Cons of Working at a Top Consulting Firm
Listen: Auto Industry Deep-Dive
Listen: Airline Industry Deep-Dive
Listen: Private Equity Cases Like House Flipping
Listen: Pharma Industry Deep-Dive
Listen: Why “Banks Make Money on Interest” Is the Wrong Answer
Listen: Fragmented vs Consolidated Markets
Listen: Build, Buy, or Partner? EV Strategy
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🎓 LIVE WORKSHOPS / START-TO-FINISH
If you prefer longer-form teaching, these are the best entry points.
Workshop: Land The Interview — From A to Z (Part 1)
Workshop: Nail the Interview (Part 2)
Workshop: Fundamentals of Frameworking
Live Case: Climate Change Operations
Debrief: Full Case Interview Performance + Discussion
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🎥 WATCH, LISTEN & FOLLOW
▶ YouTube — Coach Ian Glennon
Case interviews, frameworks, recruiting strategy, live walkthroughs, and firm-specific prep.
🎙 The Consulting Offer Blueprint — Apple Podcasts
Long-form episodes on cases, MBB recruiting, applications, interviews, and consulting careers.
📱 Instagram — Custom Case Coach
Short-form tips, recruiting insights, and practical interview advice.
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📚 WHY DO I COACH? BECAUSE I LOVE TEACHING
Long before I became a case coach, I was already teaching.
I’ve taught Economics, French, English, and Agile methodology. At NYU Stern, I found myself spending a huge amount of time helping classmates with consulting recruiting and case preparation. After BCG, I started coaching as a small side project in 2020.
That side project eventually became 5,000+ coaching sessions, and in 2023 I founded Custom Case Coach.
Today, coaching is my profession.
I have also delivered paid consultant training for firms including PwC UK and Kearney Australia, as well as consulting recruiting and case interview workshops for universities around the world.
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💡 I DON’T JUST WANT TO SHOW YOU HOW I WOULD SOLVE A CASE
There are plenty of former consultants who can solve a case well, watch you solve one, and tell you what you did wrong.
That is not enough for me.
I fundamentally believe that we don’t go to school simply to learn a topic. We learn how to learn.
My coaching works the same way.
I don’t want to teach you the framework for market entry, the framework for profitability, or the answer to a particular brainstorming question.
I want to teach you how to approach an unfamiliar problem, understand what actually matters, structure it logically, and develop the answer yourself.
That is why so much of my coaching focuses on mindset shifts, first principles, and transferable problem-solving skills rather than memorization.
The goal is not for you to think:
“What would Ian do here?”
The goal is for you to know what to do yourself.
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⚙️ COACHING IS ONLY ONE PART OF THE SYSTEM
Over the years, I’ve converted an enormous amount of what I used to teach live into a complete Custom Case Coach learning system.
Depending on your program, that can include:
100+ training videos, 300+ supporting resources, real interview and take-home cases, interactive simulations, case drills, fit preparation, applications support, networking guidance, and recruiting tools covering the journey end to end.
Why?
Because I do not want you paying me $399/hour to teach something you could learn effectively on your own.
I want our live sessions focused on the areas where expert coaching creates the most value:
Diagnosis. Targeted practice. Feedback. Correction. Reframing.
The parts that require a real person to understand what is holding you back and help you fix it.
My objective is not to maximize the number of sessions you book.
It is to create the most possible impact and value per minute, accelerate your progress, and get you to the point where you no longer need me.
That is what Custom Case Coach is built around.
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🎥 KEEP LEARNING WITH ME
▶ YouTube — Coach Ian Glennon | 🎙 The Consulting Offer Blueprint | 📱 Instagram — Custom Case Coach
