Elevate your market sizing skills with the comprehensive video course, Master Market Sizing by Ian. This course offers in-depth knowledge and practical skills needed to accurately determine market sizes and enhance your strategic decision-making.
Learn the case interview basics, practice with 200+ cases, and benefit from extensive test materials, and interactive self-study tools.
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About the Course:
In this detailed course, you will gain a deep understanding of the key concepts and methods used for market sizing. Through a series of live exercises designed to cover a broad range of market sizing types, you'll get hands-on experience and valuable insights. The course is tailored to help you understand and apply various approaches to market sizing, sharpening your analytical abilities.
What You Will Learn:
- Key Approaches to Market Sizing: Discover the most effective methods for accurately estimating market sizes.
- Important Mindset Shifts and Techniques: Develop a strong grasp of the techniques and mindset adjustments necessary for effective market analysis.
- In-Depth Exercises and Solution Walkthroughs: Engage with a variety of market sizing scenarios to apply and deepen your knowledge.
Course Content:
- How to Market Size (13:59): A foundational overview of the essential principles and techniques for market sizing.
- Exercise 1 – Number of Taxis (12:08): Learn the methodology for estimating the number of taxis in a city and apply concepts to real-world scenarios.
- Exercise 2 – Coffee Shop (09:40): Develop skills to evaluate the market potential for a coffee shop and analyze key factors.
- Exercise 3 – Fruit Market (06:17): Determine the size of a local fruit market and practice using relevant analytical tools.
- Exercise 4 – Mattress Market (08:00): Explore techniques for assessing the market size for mattresses and understand relevant market data.
- Exercise 5 – Internet Users (12:46): Estimate the number of internet users in a given market and apply best practices in analysis.
- Exercise 6 – Number of Trees (21:22): Conduct a detailed analysis to determine the number of trees in a defined area, refining your ability to perform comprehensive market analyses.
About Ian
Still having doubts? Then read what other users say:
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on Oct 19, 2024
I appreciated how everything was quick and to the point, but what I liked most was the level of difficulty in the exercises.
on May 07, 2024
Was a wonderful class on market sizing. Loved how Ian broke down, very clearly, the main approaches. I had not seen market sizing explained this way, and the tips Ian provides have made me much more comfortable in Market Sizing. Honestly, the best part was just the exercises and seeing various top-down + bottom-up approaches across a range of prompts. The course gets progressively hard with its exercises as well, which I really appreciated!
on May 01, 2024
