In company valuation, the Capital Asset Pricing Model (CAPM) is a method used to calculate the cost of equity. The cost of equity is the return a company requires to compensate its equity investors or shareholders for the risk they undertake by investing their capital. There are other methods to estimate the cost of equity, such as the dividend capitalization model, but CAPM is the most popular one.
The CAPM formula also helps investors figure out what return they should expect from an investment, based on how risky it is. It’s like a “fair deal” calculator for investments. Below is an overview of the CAPM formula, its assumptions, and common interview questions related to it.
How Does the CAPM Formula Work?
If you want to know what return a stock or investment should deliver to compensate for its risk, the Capital Asset Pricing Model (CAPM) can help. The formula calculates the so-called expected return and indicates whether an investment is worthwhile given the level of risk involved.
The basic formula looks like this:
Expected return = Risk-free rate + Beta × (Market return – Risk-free rate)
In simple terms: you start with the risk-free rate and add the extra return you should expect in exchange for taking on investment risk.
To apply the formula correctly, it’s important to understand each component:

Risk-free rate
This is the return you’d earn from a completely safe investment – for example, a government bond. It serves as the baseline, since any riskier investment should logically offer a higher return.
Market return
This refers to the average return of the overall stock market – typically measured by a broad index like the MSCI World or the S&P 500. It reflects how the market has performed overall.
Market risk premium
This is the difference between the market return and the risk-free rate. It represents the additional return that investors expect on average for taking on market risk. The higher the premium, the greater the reward for bearing that risk.
Beta
Beta measures how much a specific stock or investment fluctuates compared to the overall market. It shows whether an asset is more or less volatile than the market as a whole:
- Beta = 1: The investment moves in line with the market.
- Beta > 1: It’s more volatile than the market, meaning higher risk.
- Beta < 1: It’s more stable than the market, so lower risk.
For example, if a stock has a beta of 1.5, it’s 50 percent more volatile than the market. So if the market goes up by 10 percent, the stock is expected to rise by 15 percent on average – and fall accordingly if the market drops.
Once you know the values for the risk-free rate, beta, and market return, you can easily calculate the expected return. Especially in finance interviews, it’s important not just to know the formula, but to understand what it tells you and when it makes sense to apply it.
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