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RWE Consulting Case: Floating Wind in Japan
RWE is an international renewables company with a proud heritage of more than 125 years in the energy business. Recently, during the Capital Markets Day in 2023, RWE’s CEO renewed the company’s 2030 vision of being a global leader in green energy. To achieve this, additional substantial investments in clean technologies are planned, allowing for a total capacity of more than 30 GW to be added until then.
Against this background,RWE is constantly scanning for attractive investment opportunities in core and new markets with a focus on renewable energy sources like offshore or onshore wind as well as photovoltaics. After winning an offshore wind project on the Japanese West Coast, let us assume, for the context of this case study, that RWE is now actively exploring additional opportunities in Japan. The RWE Consulting team was asked to evaluate the attractiveness of the Japanese market and find suitable additional investment opportunities with special interest in the new technology of floating offshore wind. Specifically, your job as a consultant is to provide a “Go or No-Go” recommendation on whether to invest in floating wind in Japan.
CTcon Case: Das beste Eis der Stadt!
Deine Klientin ist die Besitzerin der Eisdiele TOTO in einer deutschen Großstadt. Das Geschäft läuft so gut, dass die Besitzerin eine weitere Filiale eröffnen will. Sie ist hellauf begeistert und möchte auf Nummer sichergehen. Sie fragt Dich daher: Ist das eine gute Idee?
DHL Consulting Case: Bike Shop
Sie wurden angestellt, um den Besitzer eines Bike-Shops als Unternehmensberater zu unterstützen. Der Bike-Shop hat einen deutlichen Umsatzrückgang im letzten Jahr erlitten. Nun bittet Sie der Besitzer, die Situation und die Optionen für das weitere Vorgehen zu beurteilen.
Er will den Gewinn des vergangenen Jahres erfahren, d.h. wie er von dem Umsatzrückgang betroffen wurde, und möchte wissen, was die vorrangigen Maßnahmen sein könnten, um die nächsten Jahre (kurzfristig) zu überstehen.
Außerdem möchte er die strategische Wettbewerbsposition des Shops besser verstehen und sucht nach möglichen Wegen, die Umsätze mittel- bis langfristig wieder zu erhöhen.
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Lumen Cinemas (McKinsey)
CLIENT OBJECTIVE
Our client, Lumen Cinemas, an Italian cinema chain, has seen its profit decline and wants McKinsey's help to understand why and how to restore it.
BACKGROUND INFORMATION
Lumen runs multiplex cinemas in mid-sized Italian cities. It earns money from ticket sales, from food and drinks such as popcorn and soft drinks, and from advertising shown before the films. A share of every ticket goes to the film distributors. Most of Lumen's other costs, such as rent, staff, energy and maintenance, don't change much with the number of visitors. Since the pandemic, films reach streaming services sooner, and audiences come back mainly for big releases. Lumen's sites are older than those of a premium chain that has been expanding with large halls and reclining seats. The CEO wants a clear view of what is driving the decline before deciding what to do.
Ledgerline Software (McKinsey)
CLIENT OBJECTIVE
Our client, Ledgerline, a US provider of accounting software for small businesses, wants to know whether and how it should move its customers from one-time licenses to a monthly subscription.
BACKGROUND INFORMATION
Ledgerline's desktop software handles invoicing, bookkeeping and tax preparation for small businesses such as shops, tradespeople and agencies. Customers buy a license once and use it for several years, until a new version or a tax rule change prompts them to upgrade. Many also pay for an annual support plan. Ledgerline sells through its website and through independent accountants, who recommend it to their clients and earn a referral fee. Cloud-based competitors are growing fast with monthly plans, automatic bank connections and mobile apps. Ledgerline's customers are loyal, but its customer base is aging and new customers increasingly choose cloud tools. Investors value recurring revenue, but the board worries about upsetting long-standing customers.
Nordhavn Seafood (McKinsey)
CLIENT OBJECTIVE
Our client, Nordhavn, a Norwegian seafood company, wants to know whether it should acquire Patagonia Salmon, a family-owned salmon farmer in southern Chile.
BACKGROUND INFORMATION
Nordhavn farms Atlantic salmon in Norway's fjords and sells it fresh and frozen across Europe and Asia. Farming sites in Norway are limited by regulation and expensive to obtain, so Nordhavn's growth at home has stalled. Chile is the world's second-largest salmon producer, with lower costs in some areas, but the industry has a history of biological crises: algal blooms, sea lice and a virus outbreak that once destroyed a large part of the country's production. Patagonia Salmon owns hatcheries, sea farming sites and a processing plant in the Los Lagos and Aysén regions. It sells fresh fillets by air to the US and Brazil and frozen products to Asia. The founding family wants to sell, and Nordhavn has been invited to bid.
BCG X - Forward Deployed AI Scientist / Engineer - AI-Enabled Fraud Detection for a Digital Bank
Your client is NovaBank, a fast-growing European digital bank offering current accounts, debit cards and credit cards.
Over the past year the value of fraudulent card transactions has increased significantly. NovaBank relies on a rule-based fraud system, for example blocking transactions above certain amounts or coming from unusual locations. The system has two problems: it misses many sophisticated frauds, and it blocks a large number of legitimate customer payments.
NovaBank is considering replacing or complementing its rules with a machine-learning model, and has asked BCG X to assess whether machine learning can materially improve fraud detection, how the solution should be designed, what value it could generate, and how to roll it out without damaging the customer experience.
AltaVia Elevators
Your client is AltaVia Elevators, a Vienna-based elevator manufacturer and the number 4 player in Europe. The company has two businesses:
New equipment: AltaVia sells about 20,000 new elevator units per year to construction projects, generating about EUR 1.6 billion in revenue.
Service: AltaVia maintains about 400,000 units under paid service contracts, generating about EUR 960 million in revenue. Every installed elevator legally requires certified maintenance, and new units include two years of free maintenance by AltaVia. When that period ends, the building owner decides whether to sign a paid AltaVia service contract or switch to a third party. Paid service customers can also leave AltaVia later.
New equipment sales have just reached a record high and the order book is full. Yet group operating profit has declined for the third year in a row. Over the same period, LiftServ, a PE-backed independent service group, has been buying small maintenance firms across Europe and prices standard maintenance about 30% below AltaVia.
The CEO wants to know: why is profit falling despite record sales, and what should AltaVia do about it?
Gulf Coast Fuel Stops
Your client is Gulf Coast Fuel Stops, a family-owned company operating 200 fuel stations across the Houston metropolitan area. Each station sells fuel and runs a small convenience shop. The business generates about USD 2.5 billion in revenue. Two years ago it earned about USD 108 million in operating profit; this year it will earn about USD 72 million, a decline of one third.
Over the same period, MegaMart, a large grocery chain, has opened 15 hypermarkets with their own cheap fuel pumps around Houston. MegaMart’s fuel is currently about 10 cents per gallon cheaper than Gulf Coast’s at nearby stations.
The CEO has asked your team to diagnose the profit decline and recommend how to restore profitability.
UrbanBrew Coffee Roasters
Our client is UrbanBrew Coffee Roasters, a specialty coffee roaster and café chain that currently operates five locations in Denver, Colorado. UrbanBrew is known for ethically sourced single-origin beans and a community-oriented café experience. UrbanBrew has been saving up capital to launch a new flagship location in Chicago, as they have been facing competitive saturation in Denver, and they believe there is a larger serviceable addressable market in the Chicago metro area.
UrbanBrew has brought in your firm to help them understand the answers to two main questions:
1. Which neighborhood within Chicago is the most desirable?
2. How should UrbanBrew go about increasing their profitability as a business?
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Novion Therapeutics
Your client is Novion Therapeutics, a leading American biotech company focused on gene and cell therapies. With a market capitalization of around $120 billion, Novion is recognized for its innovations in rare disease treatments and its mission to advance human health through breakthrough biotechnologies in immunology, oncology, and genetic medicine.
Recently, the company has faced growing investor pressure. Despite strong products, its firm-value growth has stagnated, and investors are expecting a visible strategic move within the next quarter. The CFO has identified several high-growth, capital-intensive R&D and acquisition projects, but Novion lacks sufficient cash reserves to fund them. What should the CFO do next?
McKinsey Round 1: Homeware Heaven
Our client is Homeware Heaven. They are a homeware and appliance retailer that sells items such as kitchen appliances (fridges, ovens), kitchenware, lighting, bedding and bath products, home decor etc. They have 100 stores in the top 20 cities in the US. Their stores are large stand-alone stores located outside of the city centre. Over the last 3 years, business has not been going well for our client. Their revenue has been declining year over year and they have had fewer unique shoppers in their stores. They have hired McKinsey to help them turnaround the situation
ClaimSmart: AI for Next-Gen Health Insurance
Our client is a mid-sized health insurance provider called SureHealth with annual revenues of $2.4 billion. The company has experienced a steady rise in administrative claims processing costs and has seen a recent uptick in fraudulent claims. Senior leadership believes that leveraging AI in the claims assessment process could have significant benefits.
They have allocated a budget of $10 million over the next three years to implement AI solutions, but they are uncertain how to prioritize to reduce fraudulent claims and administrative processing costs.
MBB Case - Sierra Springs
Our client is Sierra Springs, a top 3 spring water producer in the U.S. The company owns the entire bottled-water production supply chain, including water sourcing, production of water-based products, bottling and packaging and distribution to retail outlets. Sierra Springs also leads its own brand design, marketing and sales efforts.
Sierra Springs has several brands across still and sparkling water drinks, 3 large bottling plants throughout the country and distribution agreements with most major retailers.
Sierra Springs is evaluating the launch of a new product, a flavored sparkling bottled water called Berry Fizz. The company’s Chief Marketing Office has asked us to help analyze the major factors surrounding the launch of Berry Fizz and its own internal capabilities to support the effort.
Car Convenience (McKinsey)
CLIENT OBJECTIVE
Our client, Convenio, operates micro convenience stores and vending machines across the US and wants to know whether launching a convenience store inside passenger cars is a good way to grow its business.
BACKGROUND INFORMATION
Convenio's new concept, Moove, is a small transparent box installed in the center console of taxis and private ride-hailing cars. It is stocked with snacks such as gum and chocolate bars, cold drinks, and non-food items such as personal hygiene products and phone chargers. A rider buys an item by scanning a QR code, selecting the product and paying on the Moove platform. The driver receives a confirmation, hands the item to the rider and earns a commission on every sale. Drivers carry a small stock in the trunk and restock at selected points of Convenio's existing supply network. The CEO has asked McKinsey to assess whether Moove is an attractive business in the US and how to set it up for growth.
Based on Bain 1st Round Case (2023): Last Mile Delivery
A startup company specializing in last mile delivery with drones is determined to reach $20M in revenue while also becoming profitable. The company's innovation lies in leveraging drone technology to revolutionize the logistics sector, specifically focusing on last-mile delivery, which accounts for a significant portion of shipping costs. However, the firm has to overcome numerous challenges including technological, regulatory, and logistical issues associated with both urban and rural environments.
As the next strategic step, the company is considering pilot launches in two different environments - city and suburb - and is uncertain about which option to choose. You have been engaged to evaluate these options, considering the profitability, revenue potential, and strategic implications of each, and provide a recommendation to the company's leadership team.
McKinsey Digital / BCG Platinion: Oil & Gas Upstream Technology
[PLEASE NOTE: This is a technically difficult case and should only be completed by those coming in as a Technology specialist, i.e. recruiting for McKinsey Digital, BCG Platinion, etc.]
Our client is a multinational oil and gas company. While they are vertically integrated and have upstream, midstream, and downstream divisions, they have recently been experiencing competitivity issues in the upstream gas division, which brings in $1B in profits annually.
Our client’s upstream division has offices in Australia and Indonesia. Their work is highly dependent on their IT systems, as they have to constantly monitor wells and pipes (pressure, hydrocarbon count, fluid makeup, etc.)
The upstream division has two large legacies of IT systems that are primarily used for downstream operations but have been modified for upstream purposes.
These systems are managed by a central team in the US which is responsible for all IT issues across the business. They triage issues/enhancements and then manage development teams in India and Finland who complete the work.
Element Mobile expands into refurbished phones (MBB 2nd round)
Our client, Element Mobile (EM), is the largest German telecommunications provider, with an impressive supply chain comprised of dozens of suppliers, six distribution centres, and hundreds of stores. EM offers a variety of products to its 20 million customers, including sim cards, broadband, phones, and accessories, through its two sales channels, e-commerce and brick-and-mortar stores.
Recently, Element Mobile noticed a decline in the sale of their device bundles. These bundles include a SIM and a phone, which are paid for in 24 equal monthly instalments. Since SIM plans are typically purchased as part of a device bundle, and accessories and broadband packages are usually sold as add-ons, the decline in device bundles has a significant impact on our entire business.
The CEO of Element Mobile believes that this decline is due to a combination of market and consumer preferences, including the reduced discretionary income of consumers and a longer device ownership trend for environmental reasons. The CEO believes that one potential solution to their declining demand is to invest in a phone refurbishing facility that would allow them to offer affordable used devices as part of their phone packages. Such recycling programmes involve the collection, refurbishment, technical inspection, and repackaging of devices.
MBB Second Round - CodeWave employee turnover challenge
Assume our client is CodeWave, a large software development firm headquartered in Silicon Valley. The company has a solid reputation in the tech industry and has been in operation for over 15 years. Codewave currently employs approximately 3,000 people and has rapidly expanded in recent years.
Recently, the company has had difficulty retaining software engineers. Over the last year, the turnover rate for software engineers has risen dramatically, with CodeWave having to fill approximately 200 vacant positions. Simultaneously, the HR department has noticed a significant increase in the average time to fill roles, which now stands at 80 days (the time it takes from when the position becomes available to when a new person is employed and begins working).
The CEO of CodeWave requested that we assist the Head of HR in determining the root causes of this trend and identifying ways to reverse it.
TrendWardrobe
Our client is TrendWardrobe (TW), a clothing retailer in the US. It offers a wide range of fashionable clothing and accessories for men, women, and children. TW operates 200 stores across the top 50 cities in the US. These stores are typically spacious and situated in suburban areas. Additionally, TW has a robust online presence through its website, trendwardrobe.com. However, in the past two years, TW has experienced declining revenue compared to its competitors.
A thorough analysis conducted by the strategy team at TrendWardrobe has revealed a significant decrease in customer visits. This indicates a decline in the number of unique shoppers visiting TW stores or making online purchases. Recognizing the need to reverse this trend and drive revenue growth, TrendWardrobe is exploring various measures to boost its performance over the next two years.
The challenge for TrendWardrobe is to identify strategies and initiatives that will accelerate revenue growth and enable the company to regain its competitive position. By implementing effective measures, TrendWardrobe aims to attract more customers, increase sales, and catch up with its competitors in the clothing retail industry.
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