Übe mit Cases zum Thema Markteinschätzung
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Oliver Wyman Case: Full Electrons Ahead
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise them on how to adjust the product offering.
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DHL Consulting Case: Local Commerce
DHL aims to create a new E-Commerce business model that combines:A DHL-owned online marketplace.Participation limited to local retailers.Same-day parcel delivery services by DHL.The strategic goal is to strengthen the stationary retail sector as an important customer group. The DHL Consulting team is tasked by the DHL Business Unit "Post & Parcel Germany" (P&P) with identifying a suitable German city for a pilot project and estimating the potential revenue in that city.
E.ON Inhouse Consulting Case: E-Mobility
Climate change has become one of the biggest challenges in the 21st century, and with roughly 75% of all CO₂ emissions coming from energy, this sector plays a key role in the transition to a reduced carbon footprint. E.ON has taken up on the challenge to promote more sustainable and efficient energy solutions throughout its whole customer spectrum. Correspondingly, a shift towards more sustainable energy consumption is noticed across the globe with many cities having set themselves ambitious climate targets, among those are:Copenhagen -100% CO₂ emissions by 2025Amsterdam -60% CO₂ emission by 2030New York -40% CO₂ emissions by 2030With E.ON focusing entirely on the “new” energy world, we have become the partner of choice for solutions propelling the energy transitions. Mr. Jensen, the mayor of Essen has come to E.ON requesting our help to accelerate the transition for his city.Essen is a city with about 600,000 inhabitants and prides itself as a forward-thinking one with lots of ambitions to become green itself. The economy is well and with his freshly won election the mayor looks forward to put its promised big initiatives into real projects.
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RWE Consulting Case: Floating Wind in Japan
RWE is an international renewables company with a proud heritage of more than 125 years in the energy business. Recently, during the Capital Markets Day in 2023, RWE’s CEO renewed the company’s 2030 vision of being a global leader in green energy. To achieve this, additional substantial investments in clean technologies are planned, allowing for a total capacity of more than 30 GW to be added until then.Against this background, RWE is constantly scanning for attractive investment opportunities in core and new markets with a focus on renewable energy sources like offshore or onshore wind as well as photovoltaics. After winning an offshore wind project on the Japanese West Coast, let us assume, for the context of this case study, that RWE is now actively exploring additional opportunities in Japan. The RWE Consulting team was asked to evaluate the attractiveness of the Japanese market and find suitable additional investment opportunities with special interest in the new technology of floating offshore wind. Specifically, your job as a consultant is to provide a “Go or No-Go” recommendation on whether to invest in floating wind in Japan.
Bain Case: Altes Weingut
Du erbst von deinem Großvater ein Weingut, die Old Winery, welche sich seit fünf Generationen in Familienbesitz befindet und bis ins 16. Jahrhundert datiert werden kann.Auf den elf Hektar der Old Winery werden konventionell, d.h. nicht biologisch betrieben und zertifiziert, je zur Hälfte weiße und rote Trauben angebaut, wobei der Rebbestand bezüglich Alter und Pflege in gutem Zustand ist. Insgesamt werden nur ¼ der Ernte selbst zu Wein gekeltert; der Rest wird weiterverkauft.Dein Großvater, der selbst am Image des Weinguts nichts verändern wollte, überließ die Bewirtschaftung und Verwaltung einem jungen dynamischen Winzer. Aufgrund des wenig bekannten Images des Weinguts ist die aktuelle Nachfrage nach dem eigenproduzierten Wein nicht besonders hoch.Da du dich mit Weinanbau wenig auskennst, willst du das Weingut nicht operativ leiten, aber findest die Idee spannend, ein Weingut zu besitzen.
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Opportunity Assessment: Alternative Revenue Streams for a Salt Mine
Salty Boy Inc. is an underground salt mine in Texas whose new leadership are supporters of the circular economy. Circular economy provides a pathway towards more sustainable production and consumption patterns – CE introduces circularity to many areas of production cycles and encourages using renewable, regenerative inputs (e.g., energy) and minimizing systematic leakage (e.g., waste).After decades of extracting salt form the earth, Salty Boy’s new leadership find themselves in possession of a network of empty, temperature and moisture stable tunnels located conveniently near major fiberglass waste sources and logistics networks. As a result, Salty Boy sees the potential for an alternative revenue stream. Their rationale is that they have ample and well-located storage capacities in their tunnels that they could use to position themselves well for an emerging recycling trend that could turn fiberglass waste into an eco-friendly and valuable raw material. Salty Boy is looking for your help to assess this potential opportunity.
Commercial Feasibility of Natural Gas Pipeline
A large natural gas field is unexpectedly discovered on the Mediterranean island of Corsica. The gas can be accessed and produced relatively easily and is of good quality. Europe, and especially Germany as the largest gas consumer in the EU, is looking for alternative gas suppliers to reduce its one-sided dependence on Russia. An initial market study has shown that stable demand in Western Europe would allow for around 10 billion cubic meters (bcm) of natural gas per year from the new gas field to be sold on the European market for the next 25 years. To achieve this, however, the gas must be transported to the important Western European gas hub Baumgarten in Austria. Several large oil and gas companies sense a business opportunity here and are now asking themselves whether it is economically feasible to build a corresponding gas pipeline from Corsica to Austria. One of these companies has approached you as a consultant to provide your assessment.
Market Sizing WITH SOLUTION - Coffee Shop Revenue
Estimate the daily revenue of your nearest coffee shop.Clarifying information:You can pick any coffee shop of your choiceWe would like a “typical” day (i.e. weekday)All revenue (all purchases)
Market Sizing WITH SOLUTION - Number of Taxis
An entrepreneur has come to you looking to disrupt the taxi industry in NYC. They are interested in determining the number of taxis in Manhattan, in order to understand how large their fleet would need to be to compete. How would you go about determining how many taxis exist in Manhattan?If the candidate asks, you may clarify the following:This is pre ride-hailing technologyThat we are looking for total taxis NOT taxis at any given time. We would like an estimate of the size of the fleetManhattan is 1 of 5 boroughs in NYC====================NOTE==========================Please make sure to check the video URL solution to get a full explanation and walkthrough of how to solve this market sizing example.This is one of over a half dozen market sizing examples I have created for you to practice.https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/market-sizing-with-solution-coffee-shop-revenue-318
Based on Bain 1st Round Case (2023): Last Mile Delivery
A startup company specializing in last mile delivery with drones is determined to reach $20M in revenue while also becoming profitable. The company's innovation lies in leveraging drone technology to revolutionize the logistics sector, specifically focusing on last-mile delivery, which accounts for a significant portion of shipping costs. However, the firm has to overcome numerous challenges including technological, regulatory, and logistical issues associated with both urban and rural environments.As the next strategic step, the company is considering pilot launches in two different environments - city and suburb - and is uncertain about which option to choose. You have been engaged to evaluate these options, considering the profitability, revenue potential, and strategic implications of each, and provide a recommendation to the company's leadership team.
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Element Mobile expands into refurbished phones (MBB 2nd round)
Our client, Element Mobile (EM), is the largest German telecommunications provider, with an impressive supply chain comprised of dozens of suppliers, six distribution centres, and hundreds of stores. EM offers a variety of products to its 20 million customers, including sim cards, broadband, phones, and accessories, through its two sales channels, e-commerce and brick-and-mortar stores. Recently, Element Mobile noticed a decline in the sale of their device bundles. These bundles include a SIM and a phone, which are paid for in 24 equal monthly instalments. Since SIM plans are typically purchased as part of a device bundle, and accessories and broadband packages are usually sold as add-ons, the decline in device bundles has a significant impact on our entire business.The CEO of Element Mobile believes that this decline is due to a combination of market and consumer preferences, including the reduced discretionary income of consumers and a longer device ownership trend for environmental reasons. The CEO believes that one potential solution to their declining demand is to invest in a phone refurbishing facility that would allow them to offer affordable used devices as part of their phone packages. Such recycling programmes involve the collection, refurbishment, technical inspection, and repackaging of devices.
MBB first round - Soy Technologies
Our client, Soy Technologies specializes in soy production and processing.The client harvests their soybean crops and processes the soybeans to extract the protein and create soybean meals that are later used for animal feed.Since the demand for soy protein has been steadily increasing in recent years, our client has been looking at more profitable alternatives to create different soybean products, but our client is unsure about the next steps since they would have to entirely change the current processing operations.The alternatives that our client is currently considering are:Producing soy milk which requires 45% of the extracted protein.Producing soy concentrate which requires 70% of the extracted protein.Producing soy isolate which requires 90% of the extracted protein.Our team has been asked to assist them in deciding which option would be best.
MBB - Taxis in Manhattan
An entrepreneur has come to you looking to disrupt the taxi industry in NYC. They are interested in determining the number of taxis in Manhattan, in order to understand how large their fleet would need to be to compete. How would you go about determining how many taxis exist in Manhattan?If the candidate asks, you may clarify the following:This is pre ride-hailing technologyThat we are looking for total taxis NOT taxis at any given time. We would like an estimate of the size of the fleetManhattan is 1 of 5 boroughs in NYC
The Jaywalking Case
The Government of Spain has tasked the City of Barcelona to increase their revenue generated from the City.Thus, in order to generate more revenue, the Local Government of Barcelona has engaged our firm to examine the viability of passing a new law imposing a fine on jaywalking violations.How should we approach this?
MBB 1st Round Case - Hazella Light
Our client is an Italian multinational manufacturer of branded chocolate and confectionery products. One of their most popular products is Hazella, a hazelnut spread.Despite its worldwide popularity, Hazella is considered to be high in calories by some customers. For this reason, our client has developed a new version of the spread, Hazella Light, and is assessing whether they should launch it in the Italian market.
Kearney First Round Case - Top Chemicals
Our client is the US-based biotech company Top Chemicals. They have just developed a fertilizer that is waiting to get approval for commercialization. They hired us to identify the best price for it.
Poliglot Language App Needs Users
Let’s assume our client is Poliglot, a popular language app. Poliglot is five years old, originally from the US, but available worldwide. The app currently offers the possibility of learning over twenty languages for free, with extra benefits (e.g., no ads, additional exercises) available to premium members.Historically, the app has been very successful and has seen significant growth over the past few years. However, over the past year, the app noticed a stagnating usage and app adoption. Considering that the market is very competitive, the client expects a decline in the customer base unless the root causes are identified and addressed. As a consequence, the CEO of the company that owns the app asked us to support them in figuring out the reasons for the decline and laying out a plan for growth.
Swiss Coffins – The Death Business
Your client is the CEO of a coffin manufacturing company based in Geneva, Switzerland (Europe). The company has existed with little changes to the business model for three generations, manufacturing high-quality, hand-crafted coffins, with a highly skilled and specialized labor force. The industry has been recently disrupted by new technologies that no longer need human manufacturing: machines can manufacture faster and cheaper. Your client needs your help in deciding whether to invest in this technology and transform his business, or remain in the hand-manufactured business for coffins*Note: On top of this initial question that focuses on the strategy and should be tackled by the candidate with an issue tree, the case includes more questions that can be found in the "Detailed solutions" and "Difficult questions" boxes below, with the correspondent proposed answers.
Caribbean Island – MBB Final Round
A wealthy client has recently bought an island in the Caribbean. She has engaged us to identify possible uses for her new island.
Case with a twist: Chinese Alloy Wheels – US Market Entry
Our client is an alloy wheels manufacturer based in China. The client is contemplating entering the US market. At this point of time, the client sells the wheels in the China market. In order to make the wheels for the US market, he will have to expand its production capacity. As a result, whether to enter the US or not is a high-stake decision. He has hired BCG to advise him on this issue.
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