Übe mit Cases zum Thema Marktanalyse
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MBB Final Round | Pricing
Our client is a consumer nutrition company that has developed NuraOne, a pill that delivers a full meal's worth of nutrients and suppresses hunger for roughly twelve hours, with almost no calories. Nothing comparable exists: it is not a shake or a snack you consume instead of food, it removes the need to eat at all for half a day. There is no established category and no reference price to copy.
Management wants an answer two questions for the first meeting: (I) what price should we set for NuraOne, and (II) how should we take it to market?
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MBB Round 1 | Profitability
Our client is a national US fitness chain with roughly 200 clubs and around $600m in annual revenue. Over the last three years revenue has grown steadily, but profit has remained broadly flat over the same period.
The board has asked one question: why has the revenue growth not translated into higher profit, and what should the client do about it?
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MBB Round 1 | Market Entry
Our client is a family-owned European premium chocolate manufacturer with roughly €600m in annual revenue, sold mainly in Western Europe through its own boutiques and upscale grocery. Home-market growth has slowed to low single digits, and the board wants the company's next growth engine.
The board believes India could be it and has asked one question: should the client enter, and if so, how? Beyond a simple Go or No-Go, they want a defensible entry route and a realistic view of what the opportunity is worth.
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CleanWave – When the Suds Settle
CleanWave is a leading branded manufacturer of dishwashing products in Germany, primarily selling dishwashing tabs and liquids.
During the Covid period (2020–2021), the company experienced unusually strong growth in revenues and profits. Since 2022, however, CleanWave’s revenues and profitability have declined significantly.
Management believes this is mainly driven by weaker consumer demand and increased price pressure.
You are asked to:
- Estimate the size of the German dishwashing market
- Analyse the drivers of CleanWave’s declining revenues and profits
- Understand the impact of Covid and post-Covid market dynamics
- Develop strategic recommendations for CleanWave going forward
Roland Berger Case: Launch eines mobilen Neobrokers
„FemVest" ist ein Venture-gestütztes Fintech, das im Jahr 2026 einen mobilen Neobroker in Deutschland launchen möchte. Das Unternehmen ist überzeugt, dass Frauen im Bereich Retail-Investing strukturell unterversorgt sind:
Frauen besitzen seltener ein Wertpapierdepot, investieren im Durchschnitt geringere Beträge und treten später in den Markt ein als Männer. Gleichzeitig wächst die finanzielle Relevanz von Frauen – durch steigende Einkommen, demografischen Wandel und Erbschaften.
FemVest hat bereits eine regulatorische Zulassung sowie einen Depotbank- und Ausführungspartner gesichert. Dennoch sind zentrale strategische Entscheidungen noch offen: Das Zielsegment ist nicht finalisiert, das Produkt- und Serviceangebot nicht definiert, das Geschäftsmodell nicht festgelegt und die Go-to-Market-Strategie noch nicht entwickelt.
Der Vorstand bittet dich als Berater:in, das Marktpotenzial zu analysieren, eine erste Business-Case-Rechnung zu erstellen sowie konkrete strategische Handlungsempfehlungen für den Markteintritt abzuleiten.
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Simon Kucher Case: Unlocking Revenue at AlpenGlide
AlpenGlide is a well-known ski resort located in the Austrian Alps. Their revenues have stagnated over the recent years, and management is concerned that they are not capturing their full revenue potential.
AlpenGlide has engaged Simon-Kucher to help understand what’s behind the stagnation and recommend actionable levers to unlock new revenue growth opportunities.
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E.ON Inhouse Consulting Case: Heating Systems
The European Union pursues the target of lowering the CO₂ emissions of their residents. Therefore, the EU introduced a CO₂ tax to create incentives for consumers to switch to more climate friendly alternatives and stabilize carbon dioxide emissions.
Accordingly, and as E.ON’s strategy focuses on creating a better tomorrow for its customers, E.ON is investing significantly to grow its ‘Customer solutions’ area with climate-friendly solutions, including its heating solutions business.
You have recently joined E.ON Inhouse Consulting and E.ON’s Head of Heating Solutions has hired you to conduct an analysis concerning the European CO₂ tax. Specifically, you are asked to assess whether the EU uses the right tool to steer consumers towards more climate-friendly heating systems.
RWE Consulting Case: Floating Wind in Japan
RWE is an international renewables company with a proud heritage of more than 125 years in the energy business. Recently, during the Capital Markets Day in 2023, RWE’s CEO renewed the company’s 2030 vision of being a global leader in green energy. To achieve this, additional substantial investments in clean technologies are planned, allowing for a total capacity of more than 30 GW to be added until then.
Against this background,RWE is constantly scanning for attractive investment opportunities in core and new markets with a focus on renewable energy sources like offshore or onshore wind as well as photovoltaics. After winning an offshore wind project on the Japanese West Coast, let us assume, for the context of this case study, that RWE is now actively exploring additional opportunities in Japan. The RWE Consulting team was asked to evaluate the attractiveness of the Japanese market and find suitable additional investment opportunities with special interest in the new technology of floating offshore wind. Specifically, your job as a consultant is to provide a “Go or No-Go” recommendation on whether to invest in floating wind in Japan.
Bain Case: Altes Weingut
Du erbst von deinem Großvater ein Weingut, die Old Winery, welche sich seit fünf Generationen in Familienbesitz befindet und bis ins 16. Jahrhundert datiert werden kann.
Auf den elf Hektar der Old Winery werden konventionell, d.h. nicht biologisch betrieben und zertifiziert, je zur Hälfte weiße und rote Trauben angebaut, wobei der Rebbestand bezüglich Alter und Pflege in gutem Zustand ist. Insgesamt werden nur ¼ der Ernte selbst zu Wein gekeltert; der Rest wird weiterverkauft.
Dein Großvater, der selbst am Image des Weinguts nichts verändern wollte, überließ die Bewirtschaftung und Verwaltung einem jungen dynamischen Winzer. Aufgrund des wenig bekannten Images des Weinguts ist die aktuelle Nachfrage nach dem eigenproduzierten Wein nicht besonders hoch.
Da du dich mit Weinanbau wenig auskennst, willst du das Weingut nicht operativ leiten, aber findest die Idee spannend, ein Weingut zu besitzen.
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GlobalAccess Health – Funding the Next Million Diagnoses
GlobalAccess Health (GAH) is a UK-based international non-profit focused on tuberculosis (TB) and other infectious diseases. It develops and distributes low-cost diagnostic tests to public clinics, NGOs, and private laboratories in low- and middle-income countries.
Historically, GAH has been funded almost entirely by large foundations and bilateral donors. Donors now want GAH to become more financially sustainable and have set a target that, within 5 years, at least 60% of GAH’s annual operating budget should be covered by earned income (fees from tests and related services).
GAH’s annual operating budget covers staff, training, logistics, and overheads and is USD 25 million, independent of volume within the ranges discussed in this case. Assume that manufacturing and shipping costs for the tests themselves are covered by a separate restricted grant for the next 5 years;
GAH has recently introduced modest prices for some partners, but earned income currently covers only about 40% of annual operating costs. Leadership is considering moving to a much more aggressive, tiered pricing and growth strategy, but is concerned about potentially undermining its mission to reach the poorest and most vulnerable populations.
GAH has hired your consulting team to advise whether and how it should pursue this more aggressive earned-income strategy while remaining true to its mission.
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Inverto Case: FashionForward’s Sourcing Shake-up
FashionForward is a mid-sized, private-label fashion retailer headquartered in Europe with €600 million in annual revenue. Its product portfolio includes fast-fashion collections for men and women, sold in 220 stores across six countries, and online.
The company currently sources approximately 85% of its total production volume from Bangladesh, heavily relying on just three key suppliers for over 70% of that volume. Their procurement strategy is highly cost-driven, and supplier relationships are transactional. FashionForward has now asked Inverto to develop a new sourcing strategy.
Over the last 18 months, FashionForward has faced increasing procurement challenges:
- A drop in demand for trend-sensitive fashion categories
- Long lead times (up to 40 days), limiting reactivity to seasonal trends
- Repeated shipping delays and FX volatility from Banglades
- Overstocking in basics and stockouts of fashion-forward items
- ESG non-compliance flagged in two factories during an audit
- Growing pressure from the board to increase agility and reduce dependency on Bangladesh
E.ON Inhouse Consulting Case: E-Mobility
Climate change has become one of the biggest challenges in the 21st century, and with roughly 75% of all CO₂ emissions coming from energy, this sector plays a key role in the transition to a reduced carbon footprint. E.ON has taken up on the challenge to promote more sustainable and efficient energy solutions throughout its whole customer spectrum. Correspondingly, a shift towards more sustainable energy consumption is noticed across the globe with many cities having set themselves ambitious climate targets, among those are:
- Copenhagen -100% CO₂ emissions by 2025
- Amsterdam -60% CO₂ emission by 2030
- New York -40% CO₂ emissions by 2030
With E.ON focusing entirely on the “new” energy world, we have become the partner of choice for solutions propelling the energy transitions. Mr. Jensen, the mayor of Essen has come to E.ON requesting our help to accelerate the transition for his city.
Essen is a city with about 600,000 inhabitants and prides itself as a forward-thinking one with lots of ambitions to become green itself. The economy is well and with his freshly won election the mayor looks forward to put its promised big initiatives into real projects.
Bain Case: BeautyCo – Wo sind die Gewinne geblieben?
Unser Kundenunternehmen BeautyCo ist ein großes europäisches Parfümerieunternehmen mit 500 Filialen in ganz Europa. Allerdings kämpft BeautyCo seit einiger Zeit mit einem Rückgang der Gewinne und möchte gemeinsam mit uns die Ursachen sowie mögliche Maßnahmen verstehen. Als ersten Schritt sollen wir daher die Ursachen der Profitabilitätsprobleme identifizieren.
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BCG Platinion Case: Digitale Transformation eines gesamten Konzerns
Der CIO eines großen Versicherungsunternehmens braucht deine Unterstützung, um die IT-Landschaft des Unternehmens als Ausgangspunkt für die digitale Transformation zu erneuern.
Die IT-Landschaft des Kunden ist stark fragmentiert und integriert. Die meisten IT-Anwendungen sind „Legacy“-Monolithen, die individuell entwickelt wurden (laufend auf Mainframe) und On-Premise gehostet werden.
Es gibt Probleme mit der Stabilität und Skalierbarkeit der Anwendungen, und die IT-Kosten steigen kontinuierlich. Die „Time-to-Market“ für das Release neuer Funktionen ist aufgrund der aktuellen Architektur viel zu hoch.
Du wirst gebeten, schnell den Status Quo zu bewerten, die wichtigsten Interventionsbereiche zu identifizieren und Maßnahmen zur Behebung der Pain Points und zur Erneuerung der IT-Landschaft vorzuschlagen.
Hinweis: Dieser Case ist Interviewer-led. Die Cases in unseren Interviews sind eher Candidate-led. Hier übernimmst du die Führung und steuerst den gesamten Case von Anfang bis Ende. Stelle dich also darauf ein, wenn du dich bei uns bewirbst.
OC&C Strategy Consultants Case: Expansion einer Schmuck Agentur in China
Unser Kunde, Schmuck Agentur, ist ein führender europäischer Fachhändler für Accessoires und Schmuck. Der Kunde ist derzeit nur in Europa aktiv und vertreibt sowohl Premium- und Luxusprodukte, meist von europäischen Marken, als auch "Mid-Market" Produkte, die eher der hauseigenen Marke angehören. Der Großteil des Vertriebs geschieht über das eigene stationäre Geschäft in Europa.
Schmuck Agentur möchte expandieren, und zieht hierfür den chinesischen Markt in Betracht. Aus diesem Grund wirst Du gebeten zunächst Bewertungskriterien für einen möglichen Markteintritt zu erarbeiten. Im Anschluss wirst Du Informationen erhalten, die Dir erlauben einige Faktoren zu bewerten. Abschließend sollst Du eine Empfehlung aussprechen, ob der Kunde das stationäre Geschäft nach China expandieren sollte.
Roland Berger Case: Onlinestar
Onlinestar, ein Onlinehändler für Möbel- und Gartenprodukte (Kerngeschäft) ist durch eine Ausweitung des Produktportfolios in den letzten Jahren stark gewachsen. Das Unternehmen importiert hauptsächlich Ware von chinesischen Herstellern, verfügt aber auch über eine eigene Produktion von Katzentoiletten (Sondergeschäft) in Osteuropa.
Der Vertrieb der Waren erfolgt über Amazon und Ebay, seit kurzem aber auch über einen Onlineshop auf der eigenen Website. Trotz dieser Entwicklung haben sich die Finanzkennzahlen in den letzten Jahren verschlechtert. Insbesondere hat sich dabei die Rohertragsmarge deutlich reduziert. In Verbindung mit einem deutlichen Anstieg der Versandkosten führte dies zu einem erstmalig negativen Ergebnis im gerade abgeschlossenen Geschäftsjahr und einer hierdurch angespannten finanziellen Situation. Vor dem Hintergrund eines erwarteten stagnierenden Umsatzes für das aktuelle Geschäftsjahr ist kurzfristiger Handlungsbedarf gegeben.
Der Vorstand von Onlinestar bittet Sie um eine Analyse der Gründe für das negative Ergebnis, sowie eine daraus abgeleitete Handlungsempfehlung. Als Berater sollen Sie Ihre Kenntnisse im Onlinehandel einbringen und Lösungsansätze erarbeiten. Zusätzlich möchte der Vorstand von Ihnen eine Umsatz- und Rohertragsplanung für das gerade beginnende Geschäftsjahr erhalten.
Oliver Wyman Case: Full Electrons Ahead
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise them on how to adjust the product offering.
Roman Roads – Launching Autonomous Taxis in Italy
UrbanAI Mobility is a European venture-backed startup specialising in autonomous vehicle (AV) software and fleet management.
The company is now evaluating its first consumer-facing market entry. Italy has been shortlisted due to its high urban density, significant tourist traffic, and a regulatory framework that recently authorised Level 4 AV trials in designated city zones. Rome has been identified as the priority launch city, given its combination of high ride-hailing demand, international tourism, and a mayoral administration publicly supportive of smart-city initiatives.
The competitive landscape includes established ride-hailing operators (FREE NOW, Uber), traditional licensed taxis (approximately 14,000 in Rome), and two European AV startups that have announced intentions to launch in Southern Europe within 18 months.
“UrbanAI is considering launching an autonomous taxi pilot in Rome. Should they do it and if so, how should they approach the market entry?”
PE Aurora Capital - Possible aquisition of Nordstock Exchange Group
Aurora Capital Partners is a European investment fund. Aurora is considering acquiring NordStock Exchange Group (NEG), a publicly listed company that owns and operates a Nordic stock exchange and related services.
NEG earns revenue from four main activities:
1. Equity listing fees (companies paying to list their shares)
2. Cash equities trading (fees on buying and selling shares)
3. Derivatives trading (options, futures, etc.)
4. Market data & analytics (selling data feeds and analytics to banks and investors)
NEG was historically seen as a solid, predictable business. However, over the last five years it has grown more slowly and is less profitable than some competing European exchanges. Its share price has also underperformed.
Aurora believes that, under new ownership, NEG could:
- Improve its technology and reduce outages
- Launch new derivatives products
- Grow its higher-margin data & analytics business
- Streamline operations and increase profitability
Aurora has asked you to:
1. Assess whether NEG looks like an attractive acquisition
2. Identify key performance gaps vs. peers
3. Estimate, in simple terms, how much profit could increase under an improvement plan
4. Suggest actions and a recommendation
Grocery Wholesaler
GroceryWholesaleCo is a leading international grocery wholesaler that sells, markets, and distributes food products, equipment, and supplies to restaurants, healthcare and educational facilities, lodging establishments, and other customers who prepare meals away from home. Historically, the client was able to ensure sustainable growth; however, profits have plummeted over the last three years.
As a result, GroceryWholesaleCo wants to discover the reasons for this decline in profitability and identify strategies to turn the situation around.
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