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MBMC Case: AMG | Turning the most affluent prospects into loyal clients
As a consultant at Mercedes-Benz Management Consulting (MBMC), you actively shape the desire for Mercedes-Benz as an iconic luxury brand. While you contribute to decisive projects that design the future of the world’s No.1 premium carmaker, you also develop your own career path, and have the unique possibility to build your personal brand and cultivate relationships with the top management.Your client on your current project is the head of Top-End Vehicles & Mercedes-AMG GmbH who reports directly to the CTO of the Mercedes-Benz Group AG. AMG represents the segment of performance luxury within the Mercedes-Benz portfolio.As part of your current project scope your client asks you to identify new opportunities to attract top-end customers & retain their loyalty. Therefore, you shall structure and explore the customer journey and identify possible measures regarding top end customer & Community Management. Furthermore, you shall quantitatively analyze an option to individualize AMG products along different regions and prepare them for decision.Finally, of course, the client is interested in your recommendation.
MBMC Case: Exploring the future of automotive mobility
As a consultant at Mercedes-Benz Management Consulting (MBMC), you are actively shaping the future of automotive mobility. While you are contributing to decisive projects that design the future of the world’s No.1 premium carmaker, you also develop your own career path, and you have the unique possibility to build your personal brand and cultivate relationships with the top management.Your client on your current project is the head of product strategy who reports directly to the CEO. She asks you to explore new profit pools and business opportunities regarding innovations and monetarization strategies.Initially, you shall structure and explore potential business models, and discuss necessary conditions and implications of these business models. In a next step, you shall quantitatively analyze possible options and prepare them for decision. And of course, the client is interested in your recommendation.
tkMC Case: Market entry strategy in the lithium materials trade market
Your client tk Commodity Trade (tk ComT) is a global materials trader - they buy and sell raw materials. tk ComT had stable EBITDA margins in recent years. They consider expanding their target market and entering the Lithium (electric vehicle battery grade) trade, due to the current high demand for electric cars and Lithium-ion batteries. The client is concerned about minimizing the cash spending and about improving the payback period for this market-entry campaign, due to corporate cash policy.As a consultant, you are expected to calculate the size of the Lithium market and to assess the payback periods for an organic market entry (with own resources) as well as for the acquisition of an established company. Finally, the client expects a proposal about the best market entry strategy and potential opportunities and risks.
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Options Evaluation: Profitability of Brewing Company Startup
Your client is Alistair, a brew master from the east coast of the United States. He has developed a beer recipe he believes will revolutionize the beer drinking experience in the US. Alistair was able to convince his family and friends to invest in his business idea after letting them taste a sample of his new beer. With the investment money, Alistair founded the Allstar Brewing Company (ABC) and bought himself a mothballed brownfield brewery. This was already one year ago and Alistair has been working on perfecting his recipe since, but he has yet to produce a barrel of beer from the acquired production site. In the meantime, ABC has been approached by two other companies that both submitted a respective offer. Alistair seeks your help in determining the best course of action.
MBB Case - Sierra Springs
Our client is Sierra Springs, a top 3 spring water producer in the U.S. The company owns the entire bottled-water production supply chain, including water sourcing, production of water-based products, bottling and packaging and distribution to retail outlets. Sierra Springs also leads its own brand design, marketing and sales efforts.Sierra Springs has several brands across still and sparkling water drinks, 3 large bottling plants throughout the country and distribution agreements with most major retailers. Sierra Springs is evaluating the launch of a new product, a flavored sparkling bottled water called Berry Fizz. The company’s Chief Marketing Office has asked us to help analyze the major factors surrounding the launch of Berry Fizz and its own internal capabilities to support the effort.
Bain Final Round: Pharmacy Delivery Entry
Our client is a pharmacy in Dubai - called NewWave Pharmacy. This pharmacy wants to start a new & unique delivery service and want to understand if it is a good idea or not? If yes, then how should they price it? And how should they start it?
BCG + Bain - Vets2U - Healthcare Based Case WITH VIDEO SOLUTION
Our client, Vets2U, a well-established organization that runs ten Mobile Veterinary Clinics (MVC) in the US, has witnessed a concerning trend of stagnant revenues of $100M over the past few years. In light of this issue, the CEO of Vets2U has brought us in with the goal of increasing revenues by 25%.
Based on Bain 1st Round Case (2023): Last Mile Delivery
A startup company specializing in last mile delivery with drones is determined to reach $20M in revenue while also becoming profitable. The company's innovation lies in leveraging drone technology to revolutionize the logistics sector, specifically focusing on last-mile delivery, which accounts for a significant portion of shipping costs. However, the firm has to overcome numerous challenges including technological, regulatory, and logistical issues associated with both urban and rural environments.As the next strategic step, the company is considering pilot launches in two different environments - city and suburb - and is uncertain about which option to choose. You have been engaged to evaluate these options, considering the profitability, revenue potential, and strategic implications of each, and provide a recommendation to the company's leadership team.
Element Mobile expands into refurbished phones (MBB 2nd round)
Our client, Element Mobile (EM), is the largest German telecommunications provider, with an impressive supply chain comprised of dozens of suppliers, six distribution centres, and hundreds of stores. EM offers a variety of products to its 20 million customers, including sim cards, broadband, phones, and accessories, through its two sales channels, e-commerce and brick-and-mortar stores. Recently, Element Mobile noticed a decline in the sale of their device bundles. These bundles include a SIM and a phone, which are paid for in 24 equal monthly instalments. Since SIM plans are typically purchased as part of a device bundle, and accessories and broadband packages are usually sold as add-ons, the decline in device bundles has a significant impact on our entire business.The CEO of Element Mobile believes that this decline is due to a combination of market and consumer preferences, including the reduced discretionary income of consumers and a longer device ownership trend for environmental reasons. The CEO believes that one potential solution to their declining demand is to invest in a phone refurbishing facility that would allow them to offer affordable used devices as part of their phone packages. Such recycling programmes involve the collection, refurbishment, technical inspection, and repackaging of devices.
Most Solved Currently
MBB first round - Soy Technologies
Our client, Soy Technologies specializes in soy production and processing.The client harvests their soybean crops and processes the soybeans to extract the protein and create soybean meals that are later used for animal feed.Since the demand for soy protein has been steadily increasing in recent years, our client has been looking at more profitable alternatives to create different soybean products, but our client is unsure about the next steps since they would have to entirely change the current processing operations.The alternatives that our client is currently considering are:Producing soy milk which requires 45% of the extracted protein.Producing soy concentrate which requires 70% of the extracted protein.Producing soy isolate which requires 90% of the extracted protein.Our team has been asked to assist them in deciding which option would be best.
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BCG Final Round: Stadium Naming Rights
Our client is NeuBank, a neobank in the US. A soccer stadium in Ohio is offering exclusive naming rights, and NeuBank is considering bidding for them. The client wants to understand the following:If this is a good idea?How much they should bid?How to make the deal a win-win?NOTE that this case is very long and is meant for learning casing skills. If you intend to use it for mock practice then focus on very specific segments to complete it in time.Also check out the video solution at the bottom of this page for a step-by-step work-along and detailed explanantion
BCG Platinion/McK Digital/Monitor - Experienced Hire Tech Practice - Roma Solutions
Let’s say we’re working with a large Tech company (i.e. FB, Apple, Microsoft etc.). They are interested in getting into the low-code iBPMS space. This is a space where pseudo-code is used to deploy large-scale process-based IT applications rapidly (in months, not years).In particular, they’re looking at a company called Roma, which is one of the leaders in the space.What are your thoughts here?You can clarify the following (if asked)iBPMS - Intelligent business process management suites. Think SAP for example. They are IT systems that take users through business processes.The business model of these Tech firms is primarily to find ways to integrate diverse offerings/capabilities to build better products and ecosystems. Therefore, technical synergies are important here.The market is fairly competitive with about a dozen players.Roma is a market leader in this space, vying for 1st against 2 competitors. The top 3 dominate the market.
McKinsey - Pharma Pipeline
Your client is a leading pharmaceutical company that is facing challenges with increasing pipeline costs and longer development timelines for their drug candidates. The company has multiple drug candidates in various stages of development and are looking for innovative strategies to streamline their processes and reduce costs without compromising the quality and safety of their products. How would you approach identifying the main drivers of these increased costs and extended timelines?
Hara Coffee Co's innovative coffee subscription model
Our client, Hara Coffee Company, is a large coffee chain with over 200 locations in the United Kingdom. They import beans from numerous regions and batch-roast them in the UK, offering customers a vast selection of premium blends. In addition to serving delicious coffee, our client offers freshly made sandwiches, pastries, and salads of the highest quality. Hara Coffee Co. is also one of the most socially and environmentally responsible coffee brands in the United Kingdom, and their value proposition heavily relies on customers paying a premium for delicious products that do not compromise on sustainability metrics.The rising cost of living has significantly reduced the revenue of coffee chains throughout the United Kingdom over the past year. People are increasingly choosing to brew their own coffee at home, with beans delivered by subscription. The CEO of Hara Coffee Company is intrigued by the expansion of coffee subscription models in the UK. They requested that our team investigate whether their chain could also introduce a coffee subscription model, in which customers pay a fixed monthly fee and receive a certain number of coffees throughout the month.
The Jaywalking Case
The Government of Spain has tasked the City of Barcelona to increase their revenue generated from the City.Thus, in order to generate more revenue, the Local Government of Barcelona has engaged our firm to examine the viability of passing a new law imposing a fine on jaywalking violations.How should we approach this?
MBB 1st Round Case - Hazella Light
Our client is an Italian multinational manufacturer of branded chocolate and confectionery products. One of their most popular products is Hazella, a hazelnut spread.Despite its worldwide popularity, Hazella is considered to be high in calories by some customers. For this reason, our client has developed a new version of the spread, Hazella Light, and is assessing whether they should launch it in the Italian market.
Kearney First Round Case - Top Chemicals
Our client is the US-based biotech company Top Chemicals. They have just developed a fertilizer that is waiting to get approval for commercialization. They hired us to identify the best price for it.
BoxxFitness Gyms
Our client is the CEO of BoxxFitness - a leading gym chain in the US with over 1,500 gyms. BoxxFitness is a premium gym concept with an annual membership fee that is 2-3x higher than most mainstream gyms. Each gym has a limited number of membership slots. Each member gets a dedicated locker, unlimited personal training, unlimited classes, and unlimited equipment usage. In the last 3 years, the chain has seen a decline in its profit margin.Can you identify the potential reasons for this decline?
MBB Case: JimboTel
Our client is JimboTel, an African mobile telecom company with operations in four West African countries: Nigeria, Cameroon, Ghana and Sierra Leone. JimboTel has experienced revenue declines in the last two years.How can JimboTel grow its revenues organically in the next year?
Grain Co-operative – Brand Launch
MeGrain is a co-operative of 5000 farmers in the central part of India. As a co-operative, the farmers came together to sell the grains to retailers and wholesalers. They are the 3rd largest grain sellers in India and sell 10million quintals of grains annually. They have operations in 4 regions in India, and head office in Mumbai. MeGrain mainly deals in 3 types of grains. Viz. Rice, Wheat, and Maze. The grains are collected from the farmers attached to the co-operative. The grains are sorted, packed, and stored at storage facilities spread across towns in the region. MeGrain sales team brings orders by visiting retailers and wholesalers across the country and abroad. The grains are dispatched directly from the storage facilities to the customers. Customers make the payment to the MeGrain co-operative, which then is forwarded to the bank accounts of the individual farmers.MeGrain management has observed that the FMCG market, including foodgrains, is changing rapidly in India. Mom and pop stores have given ways to supermarkets. Consumers are adopting branded products rapidly. Although there is no branded grain product yet, the management believes that there is a huge scope for a branded product in the grain market as well. Management is contemplating about launching a MeGrain branded grains in the Indian market. They have called you to advise them whether they should launch their own brand in the Indian market.
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