Also is it really important to analyze distribution channels when solving a case? Finance major, apologies if the answer seems obvious to others.
The answer is as usual: It depends...
It depends mostly on the case. It's obviously not important for market sizing cases or finance-heavy cases. But for anything to do with market entry, growth strategy, some cost improvement... of course it's important.
So the best thing to do is to always acknowledge that distribution is a thing, and go through the analysis where appropriate.
If you analyze distribution, here are a couple of thing:
Hope this helps
Hi,
When looking at the distribution channel, you want :
- understand how they are structured and how they work ?
- what is the weight and trend of the different channels ?
- Do they have the same profitability and potential for revenue ?
- are they specific to a product line / customer type ?
- what is our barganing power for each channel ?
Best
Benjamin
Hi,
Agree with Elias - really depends on the case. Some general things you would like to know:
Best
Make sure you don't forget the logistics / stocking and stock out issues as well - often a pain point or source of opportunity
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