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Poliglot Language App Needs Users
Let’s assume our client is Poliglot, a popular language app. Poliglot is five years old, originally from the US, but available worldwide. The app currently offers the possibility of learning over twenty languages for free, with extra benefits (e.g., no ads, additional exercises) available to premium members.Historically, the app has been very successful and has seen significant growth over the past few years. However, over the past year, the app noticed a stagnating usage and app adoption. Considering that the market is very competitive, the client expects a decline in the customer base unless the root causes are identified and addressed. As a consequence, the CEO of the company that owns the app asked us to support them in figuring out the reasons for the decline and laying out a plan for growth.
Market entry: Disrupting the New York - Boston railway industry
Currently, there is only one train company operating the Boston – New York route: AMTRAK. The option of traveling by train between the two metropolis is gaining traffic, particularly in winter times, during which it´s the best way to avoid weather-related delays. Furthermore, it´s the most environmentally friendly of all available options. Your client is a powerful investor who is assessing business options in the US (with investment sizes averaging 100M$), and has approached you for advice on starting a new train operation company to compete against AMTRAK.In particular, she wants to start by opening a new service between New York and Boston. Should the investor go ahead and launch the business?
Bain 1st Round Case – BlissOttica
Our client is a BlissOttica, an Eyewear Manufacturer that is looking to reach a 10% increase in profits. How would you help our client?
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Caribbean Island – MBB Final Round
A wealthy client has recently bought an island in the Caribbean. She has engaged us to identify possible uses for her new island.
Case with a twist: Chinese Alloy Wheels – US Market Entry
Our client is an alloy wheels manufacturer based in China. The client is contemplating entering the US market. At this point of time, the client sells the wheels in the China market. In order to make the wheels for the US market, he will have to expand its production capacity. As a result, whether to enter the US or not is a high-stake decision. He has hired BCG to advise him on this issue.
Veränderungen im Kekse-Markt
Ihr Kunde ist ein in den USA ansässiger Hersteller von selbstgebrandeten Marken-Keksen, Gumbread Inc. Der Kunde hat festgestellt, dass sein Umsatz in den letzten Jahren zurückgegangen ist. Der Kunde möchte wissen, was er tun soll, um den Umsatz wieder zu steigern.
Grain Co-operative – Brand Launch
MeGrain is a co-operative of 5000 farmers in the central part of India. As a co-operative, the farmers came together to sell the grains to retailers and wholesalers. They are the 3rd largest grain sellers in India and sell 10million quintals of grains annually. They have operations in 4 regions in India, and head office in Mumbai. MeGrain mainly deals in 3 types of grains. Viz. Rice, Wheat, and Maze. The grains are collected from the farmers attached to the co-operative. The grains are sorted, packed, and stored at storage facilities spread across towns in the region. MeGrain sales team brings orders by visiting retailers and wholesalers across the country and abroad. The grains are dispatched directly from the storage facilities to the customers. Customers make the payment to the MeGrain co-operative, which then is forwarded to the bank accounts of the individual farmers.MeGrain management has observed that the FMCG market, including foodgrains, is changing rapidly in India. Mom and pop stores have given ways to supermarkets. Consumers are adopting branded products rapidly. Although there is no branded grain product yet, the management believes that there is a huge scope for a branded product in the grain market as well. Management is contemplating about launching a MeGrain branded grains in the Indian market. They have called you to advise them whether they should launch their own brand in the Indian market.
Car rental market entry strategy
The client is CarRentalCo, a global car rental company present on the European and North American markets. In Europe, it is present in most EU countries but has not yet entered the Baltic countries. CarRentalCo has asked us to determine whether or not they should enter the Baltic (Estonia, Latvia and Lithuania being here considered as one market) and, if so, what should their entry strategy be.
COVID-19 impact on Heathrow Airport
Your client is the CEO of Heathrow airport (London), the busiest airport in Europe in terms of commercial traffic.Due to COVID-19, the airport's operations and hence, revenue streams, have been severely affected.The CEO asks for your help with the preparation of the upcoming Steerco, focused on:“How to secure Heathrow's revenue streams during April-June 2020, mitigating the effects of COVID-19”.
Double trouble
Our client is RedBus, one of several operators of iconic double-decker public transport buses in London. Over the past three years RedBus have experienced declining profitability, as a result of reduced demand for buses due to growth in affordable taxi services, such as Uber.The client is looking to understand the root cause of the issue and discuss ways to improve profitability.
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SuperMovil - Telco startup market expansion
Your client is the CEO of a Europe-based mobile Telco operator, SuperMovil. Their business model is very unique: they are a “virtual Telco”. They differ from traditional mobile operators (e.g. Vodafone, T-Mobile, Telefónica/O2, etc.) in that they do not own optic fiber, antennas and satellites, but instead partner with the cited traditional Telcos and rent capacity in order to offer their services. Hence, they differ from the classical Telco, since they don't make big CAPEX investments. Your client has expressed interest in expanding her company’s operations to a new country. Which are all the factors you would take into consideration to orchestrate this geographical expansion? *Note: The M&A department has shortlisted 10 countries as top candidates, but this info will be provided and worked on later on in the case.
BCG 1st Round Case – Water Flows [NEW]
Our client is a German-owned water provider company based in the southwest of the United States. As the biggest water provider in the region, they serve the majority of the southwest region.Profit growth has slowed down considerably in recent years, and the company is finding it difficult to continuously grow profits. Hence, the client would like you to develop a profit improvement strategy.
Bain Case Style - Growth offensive at ChemCorp [NEW]
Your client is the Performance Chemicals division (revenues of $500 million) of a Specialty Chemicals Company with total revenues of $14 billion. The CEO wants the company to become the fastest-growing specialty chemicals company and has therefore asked all the divisions to present growth strategies to him. Accordingly, the client would like us to help them develop their division’s growth strategy.
BCG Case Style - Online Groceries [NEW]
Our client is a supermarket chain that is considering whether they should enter the emerging online grocery delivery business where consumers order their groceries online and have them delivered to their homes. Currently, two competitors have entered the online market in the client's area in San Francisco. Both competitors are quickly gaining market share. Our client hired you to determine if they should enter the online market.
Sandwich Bags
ConsumerPackagingCo is a small, US-based consumer products packaging company that develops, produces, and sells plastic bags for storing sandwiches. The client currently owns one production line.Since demand for their plastic bags exceeds production capacity, ConsumerPackagingCo wants to determine how they can best utilize their current production capacity to maximize profits, and whether investing in a second production line would be economically viable.
Baby Clothing Market Entry
Our client is a consumer packaged goods company looking for top-line growth opportunities. They are considering extending its pre-existing baby products brand (e.g., Huggies) into a new product category – baby clothing.They are looking for this business to generate +$300M revenue per year, beginning in Year 1.Should our client enter the baby clothing market?
Overseas Market Growth - 1st Round BCG Type
The client is an Indonesian producer of paper boards which can be further processed into paper boxes, shopping bags, etc. They sell in both their domestic market i.e. Indonesia, and in the export market i.e. the US. Revenue last year was $5 billion, with 80% from Indonesia and 20% from the US. Overall they have been growing at 3% annually. The client wants to achieve a 5% growth rate in the next 1-2 years. With the resource constraint they have, they want to focus on one of the two markets. They want to know which market they should go after to achieve that increase in growth rate, and how.
Increasing net worth of Johnny Depp
Johnny Depp, now 56 years old, has started to feel that his acting career is about to get over. His net worth crossed over $650 million at the peak of his career but has since dwindled, amid lawsuits and lifestyle expenses. As such, he thinks that his current wealth might not be enough for his upcoming years. So, he’s hired you as a consultant to help him find ways to multiply his worth. What can you suggest?
Volkswagen Group Consulting Case: Wo soll produziert werden?
Ihr Kunde ist in einem globalen Automobilkonzern dafür verantwortlich ein neues Produkt mit einem Volumen von 140.000 Fahrzeugen über den gesamten Produktionszeitraum auf den Markt zu bringen. Bedingt durch finanzielle Anspannung liegt ein besonderer Fokus auf den Kosten.
Smart Meters
The municipal utility Hamburg Energized is a local energy retail (power and gas) and distribution grid company active in the city of Hamburg. The majority of shares of Hamburg Energized is held by the city itself. As the distribution system operator of Hamburg, Hamburg Energized is responsible for the operations and maintenance of the gas and electricity grid on customer level.In the course of the energy transition in Germany, the responsible board member for the technical grid operations, Jan Bremer, thinks about deploying Smart Meters in the gas and electricity grid. He approaches you with the request to conduct a feasibility analysis and to give a clear recommendation whether or not Hamburg Energized should use Smart Meters in its gas and electricity grid in the future.
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