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Simon Kucher Case: Unlocking Revenue at AlpenGlide
AlpenGlide is a well-known ski resort located in the Austrian Alps. Their revenues have stagnated over the recent years, and management is concerned that they are not capturing their full revenue potential.AlpenGlide has engaged Simon-Kucher to help understand what’s behind the stagnation and recommend actionable levers to unlock new revenue growth opportunities.
Simon-Kucher Case: GST Cruise Company
Cruise company German Sea Tours (GST) is a successful operator of international cruises. GST currently offers several cruise trips, lasting between 5 and 24 days. Additional services can be booked on board (e.g. excursions at each destination, onboard leisure activities). Customers tend to book their tickets several months in advance. GST has had a long history of revenue growth, but in the past five years, it showed lower growth rates. Board members are not sure whether the market, in general, saw lower growth or whether the problem is specific to GST. GST recognizes that winning new customers and stimulating existing customers to book their vacations with GST is crucial for future growth and therefore has always focused on keeping a close relationship with its (potential) cruise-trip bookers. GST’s chief commercial officer (CCO) Ms. Brown has hired Simon-Kucher & Partners to assess the market environment and competitive positioning for cruise ships and to conduct a subsequent evaluation of potential growth options.
Bain Final Round: Pharmacy Delivery Entry
Our client is a pharmacy in Dubai - called NewWave Pharmacy. This pharmacy wants to start a new & unique delivery service and want to understand if it is a good idea or not? If yes, then how should they price it? And how should they start it?
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Based on Bain 1st Round Case (2023): Last Mile Delivery
A startup company specializing in last mile delivery with drones is determined to reach $20M in revenue while also becoming profitable. The company's innovation lies in leveraging drone technology to revolutionize the logistics sector, specifically focusing on last-mile delivery, which accounts for a significant portion of shipping costs. However, the firm has to overcome numerous challenges including technological, regulatory, and logistical issues associated with both urban and rural environments.As the next strategic step, the company is considering pilot launches in two different environments - city and suburb - and is uncertain about which option to choose. You have been engaged to evaluate these options, considering the profitability, revenue potential, and strategic implications of each, and provide a recommendation to the company's leadership team.
Element Mobile expands into refurbished phones (MBB 2nd round)
Our client, Element Mobile (EM), is the largest German telecommunications provider, with an impressive supply chain comprised of dozens of suppliers, six distribution centres, and hundreds of stores. EM offers a variety of products to its 20 million customers, including sim cards, broadband, phones, and accessories, through its two sales channels, e-commerce and brick-and-mortar stores. Recently, Element Mobile noticed a decline in the sale of their device bundles. These bundles include a SIM and a phone, which are paid for in 24 equal monthly instalments. Since SIM plans are typically purchased as part of a device bundle, and accessories and broadband packages are usually sold as add-ons, the decline in device bundles has a significant impact on our entire business.The CEO of Element Mobile believes that this decline is due to a combination of market and consumer preferences, including the reduced discretionary income of consumers and a longer device ownership trend for environmental reasons. The CEO believes that one potential solution to their declining demand is to invest in a phone refurbishing facility that would allow them to offer affordable used devices as part of their phone packages. Such recycling programmes involve the collection, refurbishment, technical inspection, and repackaging of devices.
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TrendWardrobe
Our client is TrendWardrobe (TW), a clothing retailer in the US. It offers a wide range of fashionable clothing and accessories for men, women, and children. TW operates 200 stores across the top 50 cities in the US. These stores are typically spacious and situated in suburban areas. Additionally, TW has a robust online presence through its website, trendwardrobe.com. However, in the past two years, TW has experienced declining revenue compared to its competitors.A thorough analysis conducted by the strategy team at TrendWardrobe has revealed a significant decrease in customer visits. This indicates a decline in the number of unique shoppers visiting TW stores or making online purchases. Recognizing the need to reverse this trend and drive revenue growth, TrendWardrobe is exploring various measures to boost its performance over the next two years. The challenge for TrendWardrobe is to identify strategies and initiatives that will accelerate revenue growth and enable the company to regain its competitive position. By implementing effective measures, TrendWardrobe aims to attract more customers, increase sales, and catch up with its competitors in the clothing retail industry.
BCG Final Round: Stadium Naming Rights
Our client is NeuBank, a neobank in the US. A soccer stadium in Ohio is offering exclusive naming rights, and NeuBank is considering bidding for them. The client wants to understand the following:If this is a good idea?How much they should bid?How to make the deal a win-win?NOTE that this case is very long and is meant for learning casing skills. If you intend to use it for mock practice then focus on very specific segments to complete it in time.Also check out the video solution at the bottom of this page for a step-by-step work-along and detailed explanantion
Baby Formula
BabyformulaCo is a leading producer of baby formula with a 30% market share in the US that is looking for ways to increase their market share without significantly lowering profitability. Recently, a Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) for low-income women and their children was introduced, which provides vouchers to purchase baby formula.The client is interested in bidding for the tender contracts but needs help in determining the appropriate bidding price.
MBB 1st Round Case - Hazella Light
Our client is an Italian multinational manufacturer of branded chocolate and confectionery products. One of their most popular products is Hazella, a hazelnut spread.Despite its worldwide popularity, Hazella is considered to be high in calories by some customers. For this reason, our client has developed a new version of the spread, Hazella Light, and is assessing whether they should launch it in the Italian market.
Kearney First Round Case - Top Chemicals
Our client is the US-based biotech company Top Chemicals. They have just developed a fertilizer that is waiting to get approval for commercialization. They hired us to identify the best price for it.
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BoxxFitness Gyms
Our client is the CEO of BoxxFitness - a leading gym chain in the US with over 1,500 gyms. BoxxFitness is a premium gym concept with an annual membership fee that is 2-3x higher than most mainstream gyms. Each gym has a limited number of membership slots. Each member gets a dedicated locker, unlimited personal training, unlimited classes, and unlimited equipment usage. In the last 3 years, the chain has seen a decline in its profit margin.Can you identify the potential reasons for this decline?
MBB Final Round Case – Non-Profit Museum Revenue Increase
Your client is ‘Muse 19’, a Museum in Paris with a large collection of 19th century artifacts, predominantly paintings and sculptures. The museum is run by a non-profit organization based in France. The museum is quite popular amongst students, artists and tourists. Last year the museum attracted almost 2 million visitors. Despite this, the museum’s revenue has been declining for the last three years. Surprisingly, other museums of similar nature have been doing much better than Muse 19. The museum director has approached you for advice.
Grain Co-operative – Brand Launch
MeGrain is a co-operative of 5000 farmers in the central part of India. As a co-operative, the farmers came together to sell the grains to retailers and wholesalers. They are the 3rd largest grain sellers in India and sell 10million quintals of grains annually. They have operations in 4 regions in India, and head office in Mumbai. MeGrain mainly deals in 3 types of grains. Viz. Rice, Wheat, and Maze. The grains are collected from the farmers attached to the co-operative. The grains are sorted, packed, and stored at storage facilities spread across towns in the region. MeGrain sales team brings orders by visiting retailers and wholesalers across the country and abroad. The grains are dispatched directly from the storage facilities to the customers. Customers make the payment to the MeGrain co-operative, which then is forwarded to the bank accounts of the individual farmers.MeGrain management has observed that the FMCG market, including foodgrains, is changing rapidly in India. Mom and pop stores have given ways to supermarkets. Consumers are adopting branded products rapidly. Although there is no branded grain product yet, the management believes that there is a huge scope for a branded product in the grain market as well. Management is contemplating about launching a MeGrain branded grains in the Indian market. They have called you to advise them whether they should launch their own brand in the Indian market.
Espresso, Whatelse?
Espresso Whatelse is an Italian company that produces coffee and espresso machines since 1908. It is the Italian market leader and has a strong presence overall in Europe. In 2019, Espresso Whatelse has increased its revenues but it has seen declining profit margin.Your client wants to understand the root causes of this 2019 trend and how to increase its profit margin again.
Sandwich Bags
ConsumerPackagingCo is a small, US-based consumer products packaging company that develops, produces, and sells plastic bags for storing sandwiches. The client currently owns one production line.Since demand for their plastic bags exceeds production capacity, ConsumerPackagingCo wants to determine how they can best utilize their current production capacity to maximize profits, and whether investing in a second production line would be economically viable.
Inverto Case: Fast Dish Restaurant
Fast Dish, a publicly traded Quick Service Restaurant (Franchise) company with over €20 billion in revenue and more than 20.000 restaurants globally, has recently faced major challenges with regards to supply chain management and sustainability.The client's top management has engaged the SCM and procurement specialized consultancy Inverto to advise the company in this critical situation.
Fysikum
Your client, Fysikum, is an operator of squash centres in Sweden. The squash centres include sauna, spa, pool, gym and of course the squash courts. Due to the extreme success in Sweden the company is considering expanding to other countries of Europe, in particular Germany.Therefore they asked us to evaluate this possible expansion.
Wall Inc.
Your client, Wall Inc., is a dry wall manufacturer. A new competitor has just entered the market and is charging a lower price. Wall Inc. is considering reducing its own price by 20% in response. The client wants us to evaluate whether this is a good idea.
Shaving & Co
Our client is an international CPG (consumer packaged goods) firm called Bryan, with multiple business units (toothpaste, batteries, skin & body care, among others).They are the global market leader in every market they play in except for the hair removal market. They came to us asking how they can also become number one in this market.How can you help them out?
In-flight Broadband
Our client is a startup that can deliver broadband internet aboard commercial flights.The company owns a patent on a necessary technology. They want to know whether their current business model is valid.
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