GlobalAccess Health (GAH) is a UK-based international non-profit focused on tuberculosis (TB) and other infectious diseases. It develops and distributes low-cost diagnostic tests to public clinics, NGOs, and private laboratories in low- and middle-income countries.
Historically, GAH has been funded almost entirely by large foundations and bilateral donors. Donors now want GAH to become more financially sustainable and have set a target that, within 5 years, at least 60% of GAH’s annual operating budget should be covered by earned income (fees from tests and related services).
GAH’s annual operating budget covers staff, training, logistics, and overheads and is USD 25 million, independent of volume within the ranges discussed in this case. Assume that manufacturing and shipping costs for the tests themselves are covered by a separate restricted grant for the next 5 years;
GAH has recently introduced modest prices for some partners, but earned income currently covers only about 40% of annual operating costs. Leadership is considering moving to a much more aggressive, tiered pricing and growth strategy, but is concerned about potentially undermining its mission to reach the poorest and most vulnerable populations.
GAH has hired your consulting team to advise whether and how it should pursue this more aggressive earned-income strategy while remaining true to its mission.
GlobalAccess Health – Funding the Next Million Diagnoses