Hello community - If I am building a structure and The problem requires market sizing ... market size could be used as an indicator for multiple things: to find out market share compared to competitors, determine the attractiveness of the market and sometimes is used in a certain financial analysis. This is often seen in growth/market entry cases.
Let's say we are assessing wether the client selling CPG should enter location X and there is a revenue target:
where do you suggest the market sizing portion should fall: under:
1- the revenues lever as Revenues = Volume x Price
2-maybe under consumers because the volume of goods sold depends on demand that in turn is a % share of the market size ?
3- Overall market size under consumer and then under revenues we talk about the company's market share in specific ? (But often whenever the market size calculation is done the market share of the client is often factored in)
actually the same applies for pricing ... benchmark pricing against competitors and using pricing to calculate revenues ... so one would ask where do I mention pricing under competition landscape or under revenues ?