This question has come up in a few McKinsey cases, and I find myself always giving generic, non-industry specific suggestions. I think I don't fully grasp the scope of what this term entails - would anyone be able to provide a few suggestions within a particular industry?
Get Active in Our Amazing Community of Over 452,000 Peers!
Can you give me a few examples of "drivers of growth" within context?
Overview of answers
-
Upvotes
-
Date ascending
-
Date descending
Hi Kay,
I use the following framework based on stakeholders to identify and communicate drivers of growth (let's say for the pharmaceutical industry):
Demand Side
- Increase in per capita income resulting in more spending
- Rise in lifestyle disease
- Move to preventive rather than curative methods
- Affordable insurance plans
Supply Side
- New treatment techniques
- Major R&D breakthrough
- Introduction of generic drugs
Regulations
- State-sponsored Medicare plans
- Subsidy to a certain sub-sector
You can tailor it as per the industry you're discussing. Experts can obviously add more or provide a better framework than this :)
Thanks
Anuj
(edited)
Hi,
There is a number of industry-specific ones like ARPU or Revenue per sqm. I recommend downloading the annual reports for investors of the top companies in each industry (retail, cpg, banking, etc) and check the metrics / drivers / KPIs they are using. It will answer all your questions.
Best
Related Products
McKinsey Solve Game Simulation Package by Francesco
- Play for Real the Ecosystem Game (Coral Reef & Mountain Ridge)
- Play for Real the Redrock Game (All 4 Phases Included)
- Receive for FREE the Imbellus Solve Combo and McKinsey Imbellus Game Secrets Guide
Break Into Consulting - Strategy Consulting Firm's All-In-One by Alexandre
- Created by 2 BCG consultants
- Covers most strategy consulting firms
- Get you to the backstage of the strategy world
Break Into Consulting - Industry Overviews by Alexandre
- Created by 2 BCG consultants
- 15+ industries covered
- Practical tips to master any industry
Imbellus Solve Combo: Guide + Videos by Francesco
- Watch how to Crack the Ecosystem Game in 23 Minutes
- Find Out how to Master each of the 4 Phases of the Redrock
- Receive for FREE the McKinsey Imbellus Game Secrets Guide
Imbellus Test at McKinsey – Guide by Luca
- Detailed and full game analysis
- Hands-on example to solve the game and support you
- Practical tips to crack the game
McKinsey Imbellus Solve Game Secrets by Francesco
- Learn the Exact Steps to Crack the 6 Games of the Imbellus
- Discover the Proven Way to Master the 5 Skills Tested in the Game
- Create your Ecosystem Chain Automatically with the Automated Excel Included
The Secret McKinsey PEI Cheat Sheet by Robert
- Learn how to correctly prepare and structure your McKinsey PEI
- Impress your McKinsey interviewer with a perfect PEI
- Save tons of time in your PEI prep
Prep Guide for McKinsey PST by PrepLounge
- McKinsey PST preparation guide incl. 13 pages of useful tips
- Created by ex-McKinsey consultants
- Detailed information on test structure, question types & core skills
McKinsey PST #3 by Riccardo
- PST with 26 questions about "Delicious Juice Case"
- Created by ex-MBB consultant Riccardo
- Industries: Beverage, tourism, pharma
McKinsey PST #2 by Gaurav
- PST with 26 questions about "WeKlin Case"
- Created by ex-McKinsey consultants
- Industries: Retail, energy, franchise
McKinsey PST #1 by PrepLounge
- PST with 26 questions about "FloraFashion Case"
- Created by ex-McKinsey consultants
- Industries: Retail, energy, franchise
Related Cases
Related Case Interview Basics article(s)
Influence Model
The Influence Model by McKinsey emerged in the early 2000s and is the result of practical experience of the consultants at McKinsey & Company.
McKinsey Imbellus Game
Find out what the McKinsey Imbellus Game is all about. Get specific insights on how to ace your case interview at McKinsey.
Interviewer-Led vs Candidate-Led Cases
Case interviews for consulting jobs can be led by the candidate or by the interviewer. Get an overview about the different case types and how to prepare!
7S-Framework of McKinsey
Discover what McKinsey's 7S framework is and how it helps companies maximize their strengths and identify weaknesses while focusing on 7 internal elements.
McKinsey Growth Pyramid
Structured framework for sustainable corporate development, including market penetration, product development, market development and diversification.