Hi Kay,
I use the following framework based on stakeholders to identify and communicate drivers of growth (let's say for the pharmaceutical industry):
Demand Side
- Increase in per capita income resulting in more spending
- Rise in lifestyle disease
- Move to preventive rather than curative methods
- Affordable insurance plans
Supply Side
- New treatment techniques
- Major R&D breakthrough
- Introduction of generic drugs
Regulations
- State-sponsored Medicare plans
- Subsidy to a certain sub-sector
You can tailor it as per the industry you're discussing. Experts can obviously add more or provide a better framework than this :)
Thanks
Anuj
(edited)