Hello,
For market sizings involving one-off purchases, like estimating the size of the lasik surgery market in the UK, it is easy to reach the total potential market for lasik surgery (i.e., the market size if everyone who wants and can afford to get lasik surgery gets it), BUT realistically, not everyone will get it in a single year and some might delay their surgery to subsequent years. Is there a way to robustly estimate the % that gets it in a single year? I have been struggling to come up with a strong reasoning to back up a number.
Thank you!