Case

AirService

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Problemdefinition

Your client AirService is the service provider for a number of airports.

The management realized a decrease in profits that is linked to increasing costs.

How would you help them?


Kommentare

The case is split into two parts.

The first part describes more qualitative problems and includes open questions to force the interviewee into thinking about the problem and possible solutions.

The second part deals with quantitative calculations based on the previous part. The interviewee should conduct his own calculations and solve the questions.


Kurzlösung

AirService has bought too many trucks. Therefore the occupancy rate is lower per truck, resulting in increasing costs per unit.

AirService should sell trucks or enter new markets.


Detaillierte Lösung

Paragraphs highlighted in green indicate diagrams or tables that can be shared in the “Case exhibits” section.

Paragraphs highlighted in blue can be verbally communicated to the interviewee.

Paragraphs highlighted in orange indicate hints for you how to guide the interviewee through the case.

I. What activities does AirService perform?

The interviewee should learn about the activities of the client to understand the case.

Upon interviewee request: AirService has three main activities in the airport:

  1. Client handling (from entering the airport to boarding the plane)
  2. Luggage handling (from registration to loading onto plane)
  3. Provision of drinks & food, fuel, and take-off support (specific trucks that push the plane)

II. What are the costs for AirService?

The interviewee should come up with a structured answer covering the 3 main activities described above. A structured answer includes assumptions about the respective processes and steps involved in each of the activities.

Client Handling

  • Step 1 = registration at counter (costs associated: staff + equipment)
  • Step 2 = security (costs associated: staff + equipment for controls)
  • Step 3 = boarding (costs associated: staff)
  • Step 4 = transport to plane (costs associated: drivers + bus + staff)

Luggage Handling

  • Step 1 = counter (costs associated: staff)
  • Step 2 = conveyor belt (costs associated: none)
  • Step 3 = transport to plane (costs associated: staff + trucks + gas for truck)
  • Step 4 = load on the plane (costs associated: staff)

Provision of Supplies and help-to-take-off

  • Step 1 = supply (costs associated: product costs + trucks + staff)
  • Step 2 = fuel delivery (costs associated: product costs + trucks + staff)
  • Step 3 = help to take off (costs associated: staff + specific trucks)

After having identified the costs associated to each activity, the interviewee should ask for numbers to focus on a certain area. Instead provide upon request diagram 1 first. The interviewee should dig deeper and be "rewarded" with diagram 2.

So, main costs arise in the Supplies activity of AirService. The main costs are the specific trucks required for take-off. Following the pareto principle, the focus should therefore be cast on the trucks.

III. Focus on the specific trucks for take-offs: what are the costs?

The interviewee should come up with at least 4 answers. Possible answers:

  • Cost of the truck
  • Maintenance
  • Gas
  • Drivers

IV. Focus on the specific trucks for take-offs: how to reduce them?

The interviewee should come up with a structured answer and at least 3 answers per type of costs.

Possible answers:

Cost of the truck

  • Reduce purchase cost
  • Buy less trucks
  • Rent instead of purchase
  • Increase lifetime of trucks

Gas

  • Reduce distance driven (route optimization)
  • Decrease purchasing price of gas
  • Increase load per truck (economies of scale)

Drivers

  • Decrease number of drivers
  • Reduce wages
  • Limit absenteeism
  • Optimize productivity of drivers (no spare time during shifts)

At this point the interviewee will ideally ask you for numbers regarding the respective points of analysis. There is no additional information nor are there numbers available, how the costs have developed over time.

The gas price, labor costs per worker, absenteeism and passenger number have remained constant. Let the interviewee think about potential other variables that could be interesting. Provide upon request the information that the number of trucks has increased to 25 units due to good relations with the truck manufacturer resulting in a significantly lower purchasing price compared to other competitors in other, structurally similar markets.

Interviewee should conclude that occupancy rate of the trucks must therefore be lower or many trucks remain unused and drivers have more spare time during their shifts. It looks like AirService has too many trucks. In order to quantify and test this hypothesis, we will look into numbers in the next section.

V. How many specific trucks are required for the activities of AirService?

Assumptions given to interviewee:

  • 5 airports
  • 100.000.000 passengers in total per year
  • Market share: 20% of total passengers

The number of trucks required depends on the number of take-offs. Let’s determine the number of take-offs for each airport.

The interviewee must split the question into several logical and simple steps to have a structured answer.

Number of passengers served / airport

= Total passengers * market share / number of airports

= 100.000.000 * 20% / 5

= 4.000.000 passengers / airport

How many passengers on average per plane? This is an assumption to be made by the interviewee:
Assume 200 passengers per plane

Number of take-offs / year

= Total passengers / airport / year / number of passengers / plane

= 4.000.000 / 200

= 20.000 take-offs / year

Number of take-offs / day

= take-offs / year / number of days

= 20.000 / 350 (for simplicity)

≈ 60 take-offs / day (for simplicity)

Number of take-offs / hour

= take-offs / day / number of hours

= 60 / 20

= 3

The candidate should state an assumption, how long it takes for one particular truck to handle all the processes it is involved in. Although there is no right answer to this question, let's assume in the following it takes a full hour per take-off. It can furthermore be assumed that the take-offs are distributed equally during the day, so there are no peaks

3 take-offs per hour → So at least 3 trucks required per airport.

In total 3 trucks * 5 airports = 15 trucks.

VI. Conclusion

We have identified that the trucks are the main costs for AirService. We are considering trucks first (pareto principle).

AirService currently has too many trucks. Minimum amount of trucks to perform activities is 15, while AirService has 25. With the overcapacity, they can either enter new markets (we learned, there are) or try to sell their least productive trucks to the competitors.

Possible ways to reduce the costs relative to these trucks are:

  • Sell trucks (short term)
  • Enter new markets and increase occupancy rate (medium-term)
  • Buy less trucks (long term)
  • Leasing trucks instead of buying (long term)

Schwierige Fragen

More questions to be added by you, interviewer!

Verwandte Consulting-Fragen
Bisher beste Antwort von 2 Antworten:
McKinsey / Accenture / More than 300 real MBB cases / Collected all Big 3 offers / Harvard Business School

Hi, As a candidate,I've struggled a lot with cost reduction cases since most of the case books don't have them, while you can face these cases on the case interviews. This is especially relevant fo... (mehr)

Beste Antwort bisher:
McKinsey / Accenture / More than 300 real MBB cases / Collected all Big 3 offers / Harvard Business School

Hi, 1) Youproactively ask in the beginning, even before drawing the structure (something like "What kind of products / revenue sources do we have) and then split the structure into price, qty,... (mehr)

Beste Antwort bisher:
Ex-MBB, BCG/Bain/Experienced Hire specialist

Eugene, some really good questions in here!Let me try to address them. First, can you 'overthink'? Yes ofcourse! I am not sure this was really the issue in your particular case though: sometimes, i... (mehr)

Bisher beste Antwort von 4 Antworten:
Ex BCG | MBB Specialist | #1 Expert for meetings done (900+) and recommendation rate (100%)

Hi Moji, it seems your issue is not the math computation, but rather how to structure the math part once you receive a question (that is, the logic behind that you should apply). This means you sho... (mehr)

Bisher beste Antwort von 2 Antworten:
Ex-BCG Consultant / Interviewed 80+ applicants at BCG / Received offers from McK (US) and BCG (DE)

Hi Anonymous! Both are valid approaches. As a rule of thumb, 1) is more suitable for a quantitative assessment (e.g. "By how much has profit declined?"), while 2) seems like a good approach for a... (mehr)

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