Consulting Q&A – Ask Questions about Your Career

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Market Sizing: How would you approach this case?

estimation market sizing Market sizing Market Sizing Beginner Level marketsizing
Question edited on Jan 14, 2024
The best answer (on Jan 14, 2024) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jan 14, 2024
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You'll learn a lot more from this by trying it out yourself first! Why don't you post your approach here and we can provide commentary? Market Sizing WITH SOLUTION - Coffee Shop Revenue | PrepLounge.com Market ... (read entire answer)
4
Answers
1.4 k
Views
55
Total Upvotes
on Jan 14, 2024 on Jan 14, 2024
Last Activity

Market size: How many babies are born every year? (Healthcare consulting firm)

market size marketsizing
Most recent answer on Oct 25, 2023
The best answer (on Oct 25, 2023) is from:
Raj
Expert
FREE 15MIN CONSULTATION | #1 Strategy& / OW coach | >70 5* reviews |90% offers ⇨ prep-success.super.site | MENA, DE, UK
Raj
Expert
gave the best answer on Oct 25, 2023
FREE 15MIN CONSULTATION | #1 Strategy& / OW coach | >70 5* reviews |90% offers ⇨ prep-success.super.site | MENA, DE, UK
Hello! When answering the question about the number of babies born every year in the context of the healthcare sector, it's important to consider the specific focus of the consulting firm and the information available. ... (read entire answer)
6
Answers
283
Views
35
Total Upvotes
on Oct 25, 2023 on Oct 25, 2023
Last Activity

How many cars are sold in the UK annually?

Market sizing marketsizing
Most recent answer on Sep 11, 2023
The best answer (on Sep 04, 2023) is from:
Marvin
Expert
Former BCG Consultant | Startup Founder | Holistic approach to a successful application - cases & beyond | 10% discount
Marvin
Expert
gave the best answer on Sep 04, 2023
Former BCG Consultant | Startup Founder | Holistic approach to a successful application - cases & beyond | 10% discount
Hi, There are many ways to do it but here's a structured approach to help you estimate the market size: Define the Market: Clarify the scope of the market you are analyzing. Are you interested in new car sales, used car ... (read entire answer)
5
Answers
509
Views
23
Total Upvotes
on Sep 11, 2023 on Sep 11, 2023
Last Activity

Estimate the ATM market size in the U.S. 

marketsizing
Most recent answer on Sep 11, 2022
Anonymous B gave the best answer on Jul 10, 2021
First of all, could you clarify what you mean with the ATM market size? Are we talking the installed base of ATMs, the yearly market revenues of all manufacturers of ATMs, the yearly withdrawal fees generated by ATM o ... (read entire answer)
3
Answers
1.6 k
Views
23
Total Upvotes
on Sep 11, 2022 on Sep 11, 2022
Last Activity

Market Sizing: How would you set a product revenue goal for Instagrams stories ad?

BCG McKinsey and Bain Market analysis Market sizing marketsize marketsizing
Most recent answer on Jul 21, 2022
The best answer (on Jul 20, 2022) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jul 20, 2022
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You'll learn a lot more from this by trying it out yourself first! Why don't you post your approach here and we can provide commentary? Hint: Do you think it's easier to think about your/your peers' usage of I ... (read entire answer)
3
Answers
854
Views
35
Total Upvotes
on Jul 21, 2022 on Jul 21, 2022
Last Activity

Market sizing: how many people work to deliver food in HK in 2021

Market sizing marketsizing
Most recent answer on Jan 10, 2022
The best answer (on Jan 06, 2022) is from:
Hagen
Expert
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hagen
Expert
gave the best answer on Jan 06, 2022
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hi Ruizhi, First of all, it is great to see your consistency in finding out the solution to the question! This is indeed an interesting question which is probably relevant for quite a lot of users, so I am happy to prov ... (read entire answer)
4
Answers
1.0 k
Views
51
Total Upvotes
on Jan 10, 2022 on Jan 10, 2022
Last Activity

Market sizing exercising

marketsizing
Most recent answer on Dec 31, 2021
The best answer (on Oct 22, 2019) is from:
Antonello
Expert
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching
Antonello
Expert
gave the best answer on Oct 22, 2019
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching
Hi, also here in the forum, you can find some real cases (you could look for the hashtag "Market sizing"). 2 examples: https://www.preplounge.com/en/consulting-forum/how-much-would-you-charge-to-clean-all-the-window ... (read entire answer)
3
Answers
2.0 k
Views
6
Total Upvotes
on Dec 31, 2021 on Dec 31, 2021
Last Activity

How long should I take to do a market sizing question?

BCG marketsizing McKinsey
Most recent answer on Dec 31, 2021
The best answer (on Dec 06, 2019) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Dec 06, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Hi, It really depends on when do you have a market sizing question. There can be two options: Market sizing as a standalone case (You ask relevant clarifying questions (e..g. to exclude b2b) make a very detailed s ... (read entire answer)
7
Answers
3.7 k
Views
11
Total Upvotes
on Dec 31, 2021 on Dec 31, 2021
Last Activity

Granular market sizing

Bain marketsizing
Most recent answer on Dec 31, 2021
The best answer (on Oct 17, 2018) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Oct 17, 2018
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Hi, 1) From the demand side: every time you come to this store you see x ppl. You can assume how much time on average they spend at the store and calculate daily traffic. Then multiply it by the conversion rate (use a ... (read entire answer)
2
Answers
2.6 k
Views
4
Total Upvotes
on Dec 31, 2021 on Dec 31, 2021
Last Activity

Market Sizing: Strollers

marketsizing
Most recent answer on Dec 31, 2021
The best answer (on Jan 28, 2019) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Jan 28, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Hi, I agree with your initial approach and don't agree with Luca. Basically, you are making a reasonable assumption about the Birth Rate. If you apply growth - just make sure that the population is growing (although t ... (read entire answer)
6
Answers
3.5 k
Views
8
Total Upvotes
on Dec 31, 2021 on Dec 31, 2021
Last Activity

Market Sizing: Nb of Sim cards sold to expats in Dubai

estimation marketsizing
Question edited on Sep 05, 2021
The best answer (on Sep 05, 2021) is from:
Marco-Alexander
Expert
Former BCG | Case author for efellows book | Experience in 6 consultancies (Stern Stewart, Capgemini, KPMG, VW Con., Hor
Marco-Alexander
Expert
gave the best answer on Sep 05, 2021
Former BCG | Case author for efellows book | Experience in 6 consultancies (Stern Stewart, Capgemini, KPMG, VW Con., Hor
1
Answer
1.8 k
Views
6
Total Upvotes
on Sep 05, 2021 on Sep 05, 2021
Last Activity

Market for U.s. dating apps

marketsizing
Most recent answer on Jul 07, 2021
The best answer (on Jul 07, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jul 07, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You can't just assume 50% of the whole population is in a relationship and 50% is not. Not only is this far to high (on the not in a relationship side), but you need to break this down by age! The number of ... (read entire answer)
1
Answer
1.0 k
Views
19
Total Upvotes
on Jul 07, 2021 on Jul 07, 2021
Last Activity

Estimate the market size for poultry in the U.S.? 

marketsizing
Most recent answer on Jul 07, 2021
The best answer (on Jul 07, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jul 07, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You're right to break things down by weekly consumption and income, but what's the point in breaking it down by income if your eating habits are 1 kg, 1.5kg, and 1kg as income comes down? This is sort of non ... (read entire answer)
1
Answer
571
Views
16
Total Upvotes
on Jul 07, 2021 on Jul 07, 2021
Last Activity

demand for squash in the u.S?

market marketsizing
Most recent answer on Jul 07, 2021
The best answer (on Jul 07, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jul 07, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, The problem here is you've just made up your frequency of play numbers. You need to segment by something that actually helps. For example, how much of the rural US population plays squash? Approximately 0. ... (read entire answer)
1
Answer
642
Views
13
Total Upvotes
on Jul 07, 2021 on Jul 07, 2021
Last Activity

How much is the broadband industry worth in the United States?

marketsizing
Most recent answer on Jul 07, 2021
The best answer (on Jul 07, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jul 07, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You forget to multiply by 12 months...your number will be more reasonable then :) Otherwise, this approach generally makes sense!
2
Answers
489
Views
20
Total Upvotes
on Jul 07, 2021 on Jul 07, 2021
Last Activity

Estimate the popcorn market in the cinema industry (pre-covid) 

marketsizing
Most recent answer on Jul 06, 2021
The best answer (on Jul 06, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jul 06, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, This is generally right, but I have a few comments: Please never just generically create segments. 0-20 is an odd segment. I understand that it's "even", but you should really have 0-10, 11-19, as an exa ... (read entire answer)
1
Answer
1.3 k
Views
16
Total Upvotes
on Jul 06, 2021 on Jul 06, 2021
Last Activity

Market for cruise ships in UK

marketsizing
Most recent answer on Jul 06, 2021
The best answer (on Jul 06, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jul 06, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, I just have a few comments: "Rest of population" means nothing. Do you mean low income/poor? No need to do middle and lower middle. Just do high, medium, and low income. It's generally good to know the ... (read entire answer)
2
Answers
480
Views
34
Total Upvotes
on Jul 06, 2021 on Jul 06, 2021
Last Activity

Estimate China's Jewellery Market

marketsizing
Most recent answer on Jun 16, 2021
The best answer (on Jun 16, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jun 16, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, Happy to help/clarify! Is it very rarely that the market sizing question would be focused at a global level, rather more at a country level? Say if the question is revised to estimate the jewellery market ... (read entire answer)
1
Answer
519
Views
23
Total Upvotes
on Jun 16, 2021 on Jun 16, 2021
Last Activity

Estimate the global jewellery market size

marketsizing
Most recent answer on Jun 14, 2021
The best answer (on Jun 14, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jun 14, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, This is about right but there are some mistkaes I have the following feedback though: For #1, can you actually reasonably pick a % population who can afford? This is a bit of a leap (takeaway: This fir ... (read entire answer)
2
Answers
831
Views
35
Total Upvotes
on Jun 14, 2021 on Jun 14, 2021
Last Activity

How many candies does china consume annually?

AT Kearney Bain BCG Boston Consulting Group Market sizing marketsize marketsizing McKinsey McKinsey & Company Oliver Wyman
Most recent answer on May 16, 2021
The best answer (on May 15, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on May 15, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, Overall this is a good approach! That said, I would question your assumption around the elderly not eating candy at all. I would also question your assumption that all children eat 1 candy a day. So, I t ... (read entire answer)
3
Answers
1.4 k
Views
22
Total Upvotes
on May 16, 2021 on May 16, 2021
Last Activity
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How likely are you to recommend us to a friend or fellow student?
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0 = Not likely
10 = Very likely