Hi, also here in the forum, you can find some real cases (you could look for the hashtag "Market sizing"). 2 examples: https://www.preplounge.com/en/consulting-forum/how-much-would-you-charge-t... (more)

# All questions tagged marketsizing - Consulting Q&A - PrepLounge.com

and rise to the top

How would you approach to calculate the number of people at a busy tube station at a given hour?... (more)

How would you go about this question?

I would approach this as a strategic invesment decision as follows: The maximum price I would pay for the bridge = Incremental yearly profit generated by the bridge x the break even period you have... (more)

Hi Anonym A, this is one of the more difficult estimation questions, because you have only few reference points. I would first determine how many international companies there are in Dubai and h... (more)

Hi, I would go with 1) Number of people in the world 7.5B 2) Segment them into (non flyers ~85%, occasional flyers 14%, frequent flyers 1%) 3) Multiply with number of flights (no flyers,... (more)

Hi, it really depends. If your assumptions are a little of on each step of the estimations you can get quickly to 5-10X the true market size. I think you would only fail if you made completely unlo... (more)

Hi, one approach is to estimate the number of inhabitants of a city, who are employed in general. From there you can estimate the number of people who work in the city or commute to a company that... (more)

Hi Thomas, the most important thing to do during a market sizing is to make reasonable hypotesis, easy steps and detail the steps as much as you can (make them deep) while maintaining an overall ex... (more)

# London residents x Avg auto utilisation in a day (%) Assumptions: First, # of London residents working outside of London = # of non-residents working inside; Second, talking here of cars currentl... (more)

Hi, First of all - yes you should always tell your approach first. Secondly - never say - let's assume 50%. Your assumption should always be based on something: Personal experience (e.g. i... (more)

Hi, 1) From the demand side: every time you come to this store you see x ppl. You can assume how much time on average they spend at the store and calculate daily traffic. Then multiply it by the co... (more)

Hi, You can calculate it from the demand and supply sides: Demand side: Population of London % of the population that orders food on demand (use the sample of your friends and family)... (more)

Hi, I would go in a bit different way and calculate: Split the people into different age groups (80 years life expectancy, 4 mln people in US per age if you assume people being split evenly)... (more)