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can I repeat stories for fit interview

Hi all, I have 5 back-to-back interviews for BCG DACH as an experienced hire, and I am wondering if I can reuse stories or examples to answer the fit questions. I am a bit stuck on how to answer questions that will probably be repeated by all the interviewers, e.g., motivation to join, every time in a unique way. Will my answers be compared among the interviewers, or only the scores?

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Profile picture of Alessa
Alessa
Coach
19 hrs ago
MBB Expert | Ex-McKinsey | Ex-BCG | Ex-Roland Berger

Hi Behnoosh,

jup that works! 

it’s totally fine to reuse the same stories for fit questions, especially if they’re strong examples that showcase your skills or experiences. we interviewers understand there’s overlap in what we ask. The key is to slightly tailor your framing each time, for example, emphasize different aspects of the story depending on the question or the interviewer’s focus. They mainly compare scores, not transcripts of your answers, so repeating stories won’t hurt as long as you stay genuine and concise.

You can reach out if you want tips on varying the “motivation to join” answer across multiple interviews.

best, Alessa :)

Profile picture of Margot
Margot
Coach
17 hrs ago
10% discount for 1st session I Ex-BCG, Accenture & Deloitte Strategist | 6 years in consulting I Free Intro-Call

Hi Behnoosh,

Short answer: yes, you can reuse stories, and you probably should. What matters is how you adapt them.

For BCG DACH, interviewers do not compare transcripts or exact wording across interviews. They submit scores and qualitative impressions, not a line-by-line record of what you said. So you don’t need five completely different lives or motivations.

That said, you should avoid sounding rehearsed. The best approach is:

  • Reuse the same core stories, but emphasize different angles depending on the question or interviewer.
  • For motivation, keep the same reasons, but vary the entry point. One time focus on the work, another time on people or learning curve, another time on your background fit.
  • For leadership or conflict stories, you can reuse the situation but highlight a different decision, tradeoff, or learning.

Think in terms of story modules, not one fixed script. Experienced hires are actually expected to reuse strong professional examples, as long as they feel authentic and tailored.

Profile picture of Kevin
Kevin
Coach
edited on Jan 08, 2026
Ex-Bain (London) | Private Equity & M&A | 12+ Yrs Experience | The Reflex Method | Free Intro Call

This is a common, and very smart, anxiety when you are facing a multi-round superday setup like this. Do not worry about inventing five unique examples for "Driving Change" or "Leadership"—that is impossible and unnecessary.

Here is the reality of how the internal review process works: interviewers are primarily comparing scores and reviewing the high-level themes, not reading detailed transcripts of your stories. When they debrief, they look at your performance across the key competencies (e.g., Leadership, Influence, Drive) and check for any significant red flags or inconsistency in your narrative.

You absolutely should repeat your highest-impact narratives, but you must change the frame and the focus for each question. For example, use your "major project turnaround" story when asked about Resilience (focusing on the difficulty and recovery), and then use that same story when asked about Stakeholder Management (focusing on how you negotiated with conflicting parties). This shows you have a handful of rich experiences that demonstrate multiple skills, which is actually a strength.

For the core non-behavioral questions, like "Motivation to Join," your answer must be consistent every time. It needs to be deeply personalized, linking your specific career trajectory to BCG’s specific strategic needs in the DACH region. Prep three core, powerful stories and practice articulating each one to hit three or four different competency buckets. This ensures you never run out of material and keeps your narrative focused and impactful across all five rounds.

All the best!

Profile picture of Evelina
Evelina
Coach
17 hrs ago
EY-Parthenon Case Team Lead l Coached 300+ candidates into MBB & Tier-2 l LBS graduate l Free intro call

Hi Behnoosh,

Yes, you can reuse stories across interviews and this is very common, especially with back to back interviews. Interviewers do not expect entirely new examples each time. What matters is that each answer is clear, well structured, and authentic.

Interviewers typically submit their own independent feedback and scores rather than directly comparing verbatim answers. That said, it helps to slightly vary emphasis depending on the question or interviewer, for example highlighting teamwork in one answer and leadership or impact in another, even if the core story is the same. For motivation questions, consistency is more important than novelty, so it’s fine to repeat your core reasons while adjusting how you frame them.

Happy to help you prep if useful - feel free to reach out!

Best,
Evelina

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Jenny
Coach
11 hrs ago
Buy 1 get 1 free for 1st time clients | Ex-McKinsey Manager & Interviewer | +7 yrs Coaching | Go from good to great

Hi Behnoosh,

It's ok to re-use stories, as long as you tell them from a different angle, to really answer the question that was asked.

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Melike
Coach
2 hrs ago
First session free | Ex-McKinsey | Break into MBB | Empowering you to approach interviews with clarity & confidence

Short answer: yes, you can (and should ;) ) absolutely reuse stories. That’s very common and completely fine.

Each interviewer typically has a slightly different angle when it comes to fit (e.g., motivation, leadership, conflict, resilience), so it’s actually unlikely you’ll be asked the exact same question five times. Even when questions overlap, the same story can highlight different qualities depending on how you frame it.

A few practical tips:

  • Reuse stories, but emphasize different aspects (e.g., leadership vs. problem-solving vs. conflict handling)
  • Keep answers concise and structured (STAR: Situation, Task, Action, Result works well)
  • Stick to the truth - don’t exaggerate or over-optimize

Also, interviewers are very aware that candidates (especially early in their careers) don’t have an unlimited pool of stories. That’s expected.

Finally, interviewers typically submit independent evaluations. While scores and notes may be reviewed together later, they’re not doing a line-by-line comparison of how you phrased a story with different interviewers.

If you want to practice tailoring stories or pressure-test your fit answers, happy to help :)

Profile picture of Cristian
54 min ago
Ex-McKinsey | Verifiable 88% offer rate (annual report) | First-principles cases + PEI storylining

Benhnoosh, 

The answer used to be no. 

Now, it's more often yes. 

Basically, you should ask the recruiter and they'll give you a direct answer. 

Until 1-2 years ago, they always said you should consider the stories 'burnt' and come up with new ones (I still believe most candidates should do that anyway). 

But lots of recruiters say you can keep the same story from round to round. 

The reason why I don't think it's good to keep the same stories is that if you're a borderline candidate and the interviewers from multiple rounds get together to take a decision in your case and find out you've used the same stories, it might look like you don't have sufficient experience to showcase. 

Best,
Cristian