Get Active in Our Amazing Community of Over 452,000 Peers!

Schedule mock interviews on the Meeting Board, join the latest community discussions in our Consulting Q&A and find like-minded Case Partners to connect and practice with!

Structure of non-conventional cases

BCG Bain McKinsey brainstorming questions Structure
New answer on Jul 18, 2020
5 Answers
1.6 k Views
Anonymous A asked on Jul 16, 2020

Hey Preplounge community, I'm preparing for my Mckinsey first round and BCG final round. As per my understanding of the case structure, which is a criterion that you apply in order to answer or reach the main question or objective.

One thing that is confusing me during cases is the interviewer is looking for a structure on how to solve this case that involves different known steps(ex: revenue case, known steps), but frequently in non-conventional cases, the structure is just a pool of ideas that might be causing the main issue without an obvious endpoint to answer this quesiton. How would you go about knowing which type of model to use in terms of writing this structure? Pool of ideas vs known steps

A hypothesis that I have is that the structure in the Mckinsey Style cases is usually relied upon less after presenting it thus it would allow you to pool ideas and not have a solid criterion to answer the question vs candidate led where you have to make sure that the structure at the beginning can lead you to answer the case

Thank you!

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Sidi
Expert
updated an answer on Jul 16, 2020
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers

Hi!

Not sure I understand you correctly, but it seems you are referring to brainstorming questions ("How can we achieve XYZ?", "How should we react to ABC?", "What could be reasons for CDE?").

Here, you always need to start from the definition of your focus metric. If the question is "How can we react to the entry of a new competitor?", then you first have to align on what your objective is - what do you worry about? If it is profit, then you start your logic tree with profit and then break it down into its components with a logic tree. Then you think through, whether and how the competitor entry could negatively affect each branch of your tree (hence, how would the new competitor threaten your profits?). Once you have done this, then you can develop ideas how to prevent the effect of the competitor entry on each of the subdrivers of your profit.

I hope this helps!

Cheers, Sidi

(edited)

Was this answer helpful?
Ian
Expert
Content Creator
replied on Jul 17, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

I'm sorry but you're going about this all wrong!

You should honestly assume that every case you see is non-convential. Every single case has nuances, contextual differences, etc. that change how you approach!

Just like at school, you don't attend class to learn, but to learn how to learn!

"Just a pool of ideas" is totally wrong! You need to always maintain structure and critical thinking.

A framework is to identify the main areas (questions) you need to look at in order to answer the question. It is structured, and it follows a logical path/sequence of elimination. No matter the case type

I honestly think you need a (just one) coaching session ASAP to get out of this mentality!

Also, for an example of an "unconvential" question, and the very structured, methodical approach to solving it, check out this brainteaser:

https://www.preplounge.com/en/management-consulting-cases/brain-teaser/beginner/coronavirus-times-covid-19-brainteaser-194

Was this answer helpful?
Robert
Expert
Content Creator
replied on Jul 16, 2020
McKinsey offers w/o final round interviews - 100% risk-free - 10+ years MBB coaching experience - Multiple book author

Hi Anonymous,

The starting point is always your current situation as opposed to your target situation.

Any structure is nothing else than a series of steps connecting your current with your target situation.

The criterion to apply is logical, rational thinking - no secret sauce involved. Obviously that's more difficult than relying on a standard question with known steps - but that's what this job is all about in reality, which is figuring out a systematic and logical way to understand the root cause and find solutions for that.

How to apply that? Practicing with professional interviewers to get adopted to the way of thinking like a tier-1 consultant instead of focusing on frameworks. No short-cut here, it's practice and experience. In real-life interviews standard structured will also not help that much in most cases on the first level of your structure (might support your thinking and speed up - but won't bring you an offer).

Hope that helps - if so, please be so kind and give it a thumbs-up with the green upvote button below!

Robert

Was this answer helpful?
Clara
Expert
Content Creator
replied on Jul 16, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut

Hello!

For the so called "non-conventional" cases, best thing is to first clarify the target. Once you have this, you start your "investigation". At the end, it consists in closing the circle more and more.

Hence, you start broad and wide, constantly problem solving with interviewer, and then start narrowing down the options as you advance over the nodes of the tree.

Hope it helps!

Cheers,

Clara

Was this answer helpful?
Anonymous replied on Jul 18, 2020

Dear A,

The structure of non-conventional case basically should be MECE, which means that you have very practical business judgement in order to uncover all the components.

I would recommend you to create a structure first as a draft, while you going through the case you still be able to pull-out your ideas in a very structured fashion.

I have some examples of non-conventional business cases, so reach out to me and I can show you some practical examples.

Best,

André

Was this answer helpful?
0
Sidi gave the best answer

Sidi

McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
429
Meetings
5,848
Q&A Upvotes
78
Awards
5.0
134 Reviews