I need help laying out an approach for the following case: "Should Dunkin Donuts open in Jordan's Queen Alia Airport?"

approaching a case Framework Market analysis market entry
Recent activity on Feb 18, 2019
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Anonymous A asked on Feb 17, 2019

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Vlad
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replied on Feb 18, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Also, I believe it's impossible to give you good help without knowing what's the objective of Dunkin Donuts. Is it profitability? NPV? ROI? Revenues? You should ask the clarifying questions first before making a structure

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Vlad
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replied on Feb 18, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

So what's your approach? Happy to give the feedback

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Vlad gave the best answer

Vlad

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McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
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