Coinbase is thinking about expanding internationally, think about the trade-offs this sort of decision would present?
How would you structure the approach and position it to leadership?
Coinbase is thinking about expanding internationally, think about the trade-offs this sort of decision would present?
How would you structure the approach and position it to leadership?
Hi PK,
Very interesting question. Somewhat classic market entry :)
Clarifying questions
Where internationally?
What is coinbase's objective here?
How would they grow (organic or acquire)?
Benefits
Costs
Execution
(Really dependent on clarifying questions here)
(edited)
Hello!
First, I would recommend you to edit the post and draft your solution. This way it´s going to be much more enriching to you, since we will comment and give feedback after :)
Secondly, to help you with that: this is the classical market penetration case. You can find plenty of posts by tiping those key words in this very same q&a. At the end, those cases are always super similar.
Hope it helps!
Cheers,
Clara
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