Happy to help out - let us know some more details on what are you struggling on exactly within the cases.

Do DM me with your specifics!

Hi there,

Here are a few Market Entry Cases:

• https://www.preplounge.com/en/management-consulting-cases/candidate-led-usual-style/intermediate/roma-solutions-senior-expert-level-tech-case-240
• Enerforce (Stern)
• Maine Apples (Kellogg)
• Digibooks (Kellogg)

How to Approach Market Entry

General (High Level) Approach

Market - Is it attractive (big, growing, good margins, weak comp)

Us - Is the market attractive for us (will we win?)

How to enter - How can we make sure we win (What will it cost, through what mode of entry can we go)

General Thinking

The first step is to make sure you're clear on why the company is looking to enter the market. Is it for topline growth, bottom-line growth, diversification, to gain economies of scale, to gain market share, build new skills/competencies, pre-emptively strike a foreign competitor, ahieve a long-term vision (applies well to an NGO) etc.?

Once you have this, you can get a feel for which of your 3-4 classic market entry buckets (company, market, competitor) you want to tackle first.

For example, if it's topline growth, the market size probably matters most. If it's economies of scale or building skills/competencies it's company first. If it's strike a foregin competitor or even bottom-line growth (for a comparison) it's competition first. I think you get the gist :)

(edited)

Hi,

What exactly are you struggling with? Please elaborate so we can comment & help.

You may already have explored the PrepLounge case library. Also search the Q&A forum for tips on market entry cases. There are tons of discussions threads