Hi,

If it is just the beginning of the case, than you should make a proper market entry structure.

!!! If it is the only piece of information and you have to provide a recommendation based on this information, I would do the following analysis:

Size

• Market 1 - biggest
• Market 3 - smallest

Fragmentation / concentration

• Top players - I believe the concentration of the top players is similar (4 players with 67, 65 and 5 players with 72%). Though I would also check a more granular split (Top3, Top1)
• Total number of players - market 1 - biggest, Market 3 - smallest

Solution

• Option 1 - enter with a new company - Market 1 is better since it has a bigger size and is more fragmented taking into account the total number of players
• Option 2 - acquisition - Depending on your finance. If you have enough money, than market 1 is a good choice (Bigger size, bigger revenues). If you have less finance - market 3 that is cheaper to enter and a bit less fragmented.
• !!! It's important to check the bareers in market 1. Operating in Military usually means having a single government client and limited consumer sales. This may be a huge risk for the business. Boots and bagpacks usually have more options for selling in B2C

Best,

Vlad

I woul first like to ask why the client wants to enter new market.is it to make more profit,or to gai more stability or to satisfy customers?.lets assume that tge company wants to make profit then it should go for the military uniforms because it has the largest market and moderate market share among the top players,i,e,67%, on the other hand it has 40,i.e largest no.of players so competition will be the hardest. i inite others to give some solutions or new ideas