Hi!
In the case you have got a brainstorming question, and realize that you do not know enough about the industry or particular issue at hand to discuss all potential sides of the question: Is it ok to ask questions about how part of the industry works to gain knowledge about that part of the industry?
Werde aktiv in unserer Community aus über 452.000 Gleichgesinnten!
Verabrede dich zum Casen über das Meeting-Board, nimm an Diskussionen in unserem Consulting Q&A teil und finde gleichgesinnte Case-Partner, um dich auszutauschen und gemeinsam zu üben!
Asking questions under brainstorming questions
Übersicht der Antworten
Upvotes
Beste Antwort
Absolutely.
Anything that you do that makes the interview feel more like a conversation is a good thing to do.
Basically the interview is meant to simulate the conversation you would have with a client.
Here's also an additional resource that you might find useful to read on brainstorming techniques:
Best,
Cristian
War diese Antwort hilfreich?
Yes, you obviously want to know something about what you will have to brainstorm about. If you haven't had time to learn about it in the case so far, definitely do ensure you are roughly on the mark now. Note that being a newbie in a specific industry / issue may actually be an advantage.
War diese Antwort hilfreich?
Hi,
Usually, you have brainstorming questions in the middle / end of the case when you should already know a lot about the objective / business industry. Thus you should be asking the right clarifying questions at the beginning of the case:
You should ask the following questions:
1) Clarify the business model. Ask how the company actually makes the money. For several reasons:
- Even if you think you understand the business model, you need to make sure that you understand it correctly.
- Some cases have pitfalls related to a business model (re profitability cases with several revenue streams
- You need to understand the revenue streams to make a proper structure. E.g. if the case is about oil&gas company which revenues are declining, ask if it is Up / mid / down-stream problem. In this case, defining a revenue stream is critical to setting up the right structure. (At the end of the day it may be the decline of snack sales at the gas stations:). In case of telecom company it may be the problem of the core business (wireless) or non-core (landlines, internet)
2) Clarify the objective. Here make sure that your goal is:
- Measurable
- Has a time-framed
- Has / has no limitations
e.g. Should I invest 100k in this business for 1 year if I want to get 15% return?
3) Ask the questions that will help you build a relevant structure and remove ambiguity.
E.g. in the market entry case ask whether we are entering the country organically or non-organically
!!! Finally - do the recap after asking the clarifying questions. Although most of the case books suggest to do it immediately at the beginning of the interview, it makes much more sense to clarify the situation first and then to make sure that you understand everything correctly.
Best!
(editiert)
War diese Antwort hilfreich?
Verwandte Cases
Expertencase von Francesco
Our client is SmartBridge, a nonprofit educational institution offering face-to-face tutoring services. The client operates in the US.The mission of SmartBridge is to help as many students as possible to complete studies and prevent that they drop from the school system, in particular in disadv
...
Our client is SmartBridge, a nonprofit educational institution offering face-to-face tutoring services. The client operates in the US.The mission of SmartBridge is to help as many stude
...
(Ganzen Case öffnen)
31,6 T.
mal gelöst
Schwierig
Schwierigkeitsgrad
Expertencase von Francesco
Our client is a BlissOttica, an Eyewear Manufacturer that is looking to reach a 10% increase in profits. How would you help our client?
Our client is a BlissOttica, an Eyewear Manufacturer that is looking to reach a 10% increase in profits. How would you help our client?
(Ganzen Case öffnen)
13,6 T.
mal gelöst
Fortgeschritten
Schwierigkeitsgrad
Expertencase von Ian
A mid-sized manufacturing company is concerned about the potential impacts of climate change on its operations. The company has a number of factories located in coastal regions that are vulnerable to flooding and other weather-related events, and it is concerned about the potential financial and rep
...
A mid-sized manufacturing company is concerned about the potential impacts of climate change on its operations. The company has a number of factories located in coastal regions that are vuln
...
(Ganzen Case öffnen)
2,2 T.
mal gelöst
Fortgeschritten
Schwierigkeitsgrad
Expertencase von Ian
A startup company specializing in last mile delivery with drones is determined to reach $20M in revenue while also becoming profitable. The company's innovation lies in leveraging drone technology to revolutionize the logistics sector, specifically focusing on last-mile delivery, which accounts for
...
A startup company specializing in last mile delivery with drones is determined to reach $20M in revenue while also becoming profitable. The company's innovation lies in leveraging drone tech
...
(Ganzen Case öffnen)
1,9 T.
mal gelöst
Schwierig
Schwierigkeitsgrad
Expertencase von Ian
Your client is a leading pharmaceutical company that is facing challenges with increasing pipeline costs and longer development timelines for their drug candidates. The company has multiple drug candidates in various stages of development and are looking for innovative strategies to streamline their
...
Your client is a leading pharmaceutical company that is facing challenges with increasing pipeline costs and longer development timelines for their drug candidates. The company has multiple
...
(Ganzen Case öffnen)
1,2 T.
mal gelöst
Fortgeschritten
Schwierigkeitsgrad
687
Meetings
28.590
Q&A Upvotes
125
Awards
216 Bewertungen
