Expertencase von Francesco

BCG Final Round Case - Sugar to Indonesia

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Our client is an Indian sugar producer exporting solely to Indonesia. Indonesia imports 5m tons of raw sugar per year.

To make raw sugar, our client processes sugarcane at a cost of $25 per ton and they have a capacity of 1.5m tons per year. The only competitor that has lower production costs is from Thailand, and it delivers 1.7m tons per year at a cost of $20 per ton.

Our client recently found out that the Thai producer will expand its production to 2m tons, and as a consequence the market price for sugar in Indonesia may drop.

They contacted us to assess this situation.

Part 1 - Case Opening

Part 2 - Quantification of Losses

Part 3 - Brainstorming

Part 4 - Competitive Response

Part 5 - Recommendation

Final Remarks

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