I feel like one aspect that has totally been neglected in this case is the general development of the overall market and the respective consumer preferences (not just our current customer base's perceptions). Thus, the overall market segmentation of the market (mass vs mid), their respective sizes, estimated growth rates.
Am I too far off or is this really lacking in this case?
On another note: I don't understand that the case neglects the lifters so much. Ofc they only represent 10% of our current customer base, however they represent young customers that we need for long-term financial prosperity and success.
Appreciate any insights!
(edited)
This is the case: https://www.youtube.com/watch?v=YIF-8pKs9GE It has been published on preppmatter's YT channel under the heading: Live Case Interview Example: Solved by Former BCG Consultants
Thank you very much, that was very helpful. I personally think that all this market information is not necessary if the core of the question is competition response. That being said, competitive response cases are very rare, so I would advise you to stop worrying about this particular case and possibly consult other sources as well.