Which one would result in more revenue this year?

caseinterview intemittentsales Revenue analysis
Neue Antwort am 23. Aug. 2020
Eine Antwort
725 Aufrufe
mehrasa fragte am 22. Aug. 2020
I am a business consultant. I am preparing for BCG/ Bain. Would like to work with advanced/pro members

Dear community member

I have a question regarding a case study mentioned in Bain&company website, here is the link

https://www.bain.com/careers/interview-prep/case-library/fashioco-case-study/

my Q is about the second part: Which one would result in more revenue this year?

in this part, I got confused about the calculation of intermittent sales. why in the calculation, we have 10 million people in both 40$ and 75$ purchase...

to me, it should be

2.5 mil person * 40$ AND

7.5 mil person * 75$

look forward to having your opinion.

Thank you

Übersicht der Antworten

Upvotes
  • Upvotes
  • Datum aufsteigend
  • Datum absteigend
Beste Antwort
Ian
Experte
Content Creator
antwortete am 23. Aug. 2020
MBB | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep

Hi Mehrasa,

Very important lesson here in casing: The details matter!

The case is indeed correct.

Option A (Rewards Program):

# of customers: 10M (assume flat)

Estimated number of customers participating in Y1: 25%​

------------------------------------------------

Option B (Intermittent Sales):

Customers (flat): 10M

See the difference? Intermittent sales says nothing about customer breakdown changing, while the rewards program does.

War diese Antwort hilfreich?
mehrasa am 24. Aug. 2020

Thank you Ian for the reply :)

Ian am 24. Aug. 2020

My pleasure!

Ian

Content Creator
MBB | 100% personal interview success rate (8/8) and 95% candidate success rate | Personalized interview prep
782
Meetings
52.787
Q&A Upvotes
153
Awards
5,0
96 Bewertungen