1. You are getting this backwards. Referrals are more relevant in the US than in Europe (at least referrals in the system… informal referrals are another thing, particularly for small offices in Europe)

2. A higher-rank referral is worth more, but it is not true that SM/Partner matter that much more. Sure, it is better, but it is more like a “cherry on top” than a requirement.

3. Sure, Bain reads all applications. Don't even grasp what was the expectation here… that they would accept applications without looking at them because there was a referral? Or the opposite, that they would reject applications without looking at them because they didn't have a referral? That is non-sense and would be highly unprofessional. Yes, they look at all applications. 

4. Most people get into consulting without networking. That is true, and that's a very good sign of a healthy recruiting process. But let's not ignore that networking can play a positive role when someone does not have that “stellar” resume. [edit: although a lot of people get an informal “referral” through school recruiting events]

In other words… it can improve your chances - particularly if you are a candidate that does not have a stellar profile. But it is not a requirement and the majority gets in without networking.

(editiert)

Hi there,

A referral is just a door opener such that the recruiting team will look through your application more thoroughly. Depending on the seniority, tenure and advocacy of the person referring you, you have a better chance of getting a first round interview. The more senior (manager level and above) the person referring you is, the better. The longer the tenure of that person with the firm is, the better. 

The reason is that such voices carry more weight than referrals coming from super junior or brand new people. They typically know the HR folks better and have been involved in recruiting activities for a while so it is usually assumed that they have a good grasp of what types of candidates with which sets of qualifications the firm needs. But any referral is better than no referral.

Ideally, you get a referral from someone from the same office (or same country) you are applying to. But again, a referral from someone within the same firm but different country organization is still better than no referral.

A direct rejection after the CV screening stage can still happen - even with a referral. In that case the HR team usually provides some feedback to the person having given the referral. So you should follow up with them to better understand the rationale in case that happens. On the flipside, you can still get an interview invite when you just apply online without a referral - and that is probably how the majority of applications is submitted - the probability is just lower on average if your CV is not super exceptional on a standalone basis.

So all in all, it is definitely worth spending some time networking in order to try to secure a referral. However, it is not worth forgoing an application if you cannot get a referral. You should still apply and you can still be successful.

Best