Hello,
I have a general question about market sizing cases. If we need to estimate, for example, the number of phones, or fire hydrants in the US, how can we tackle the commercial building part? How can we estimate number of offices, or number of schools, hotels etc?
Hi,
By splitting the city into the # of blocks and trying to estimate the average number of (Fire hydrants, etc) per one block
Another way - calculate separately the number of leaving buildings from the population and then assuming x commercial buildings per y living.
Best
(editiert)
Hi there,
Providing some market sizing thinking for anyone revisiting this Q&A:
Remember that there's rarely a "best" answer with market sizing. What's important is that you break down the problem the way it makes sense to you. Importantly, break it down so that the assumptions you make are the ones you're most comfortable in.
For example, do you know all the major brands? Great go with that. Do you understand all the segments of that country's population (either age or wealth or job breakdown)? Go with that. Do you know the total market size of the tourism (or hotel) industry? Then break it down that way.
Some tips:
Thanks for your answer. I would use the # of block approach if the question asked in a specific city, but what about US?