Hi there,

Your question has me slightly confused, and I think it's because you're confusing yourself.

In general, you either do B2C OR to B2B. Likewise, you either do bottom-up OR top-down.

It's bizarre to do both.

So, in the case of the EV market, I would very much to B2C and break it down by population segments (probably income). Once done, I have the total consumption of EVs. There is not need to do B2B at this point!

Hello!

This is one of the key clarifying questions at the beggining, when you are defining your population.

Should I focus in B2B, B2C, or both?

Hope it helps!

Cheers,

Clara

Hey there,

Have a look at these threads:

1. B2C Age Segmentation: https://www.preplounge.com/en/consulting-forum/segmenting-by-age-groups-for-market-sizing-8524
2. B2B Market Sizing: https://www.preplounge.com/en/consulting-forum/b2b-market-sizing-1950

I think that should answer it for you?!

Hi, in addition to the solutions proposed by the other coaches in the discussion, I would like to suggest similar cases in the platform to practice with:

• https://www.preplounge.com/en/consulting-forum/how-much-would-you-charge-to-clean-all-the-windows-in-seattle-4965
• https://www.preplounge.com/en/consulting-forum/market-sizing-milk-consumption-5087
• https://www.preplounge.com/en/consulting-forum/how-would-you-calculate-the-value-of-a-cow-4982
• https://www.preplounge.com/en/consulting-forum/estimate-number-of-traffic-lights-in-a-london-5692

Hope it helps,
Antonello

Hello there!

Some great answers above.
Have a look at this article on market-sizing, too:
https://www.preplounge.com/en/bootcamp.php/case-cracking-toolbox/identify-your-case-type/market-sizing

Do you need any further help?
GB