Hasbro, Inc. is an American multinational company headquartered in Pawtucket. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley and others. Pandemic has seen good improvement in sales in all of their product lines , thereby resulting in growth in their revenue. With the pandemic ending, their sales have started going to pre-pandemic levels. Management has realized that to stay relevant and increase market share in this cut throat environment, they must introduce a new line of products that will engage the audiences across the ages. They would like to understand how to maximize price & to increase revenue with new products.