Expertencase von Ian

Hot Wheels - Part 2

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Case-Frage

Our client is Korean Car Parts (KCP), a multi-national original equipment manufacturer (OEM) of car parts based in Korea. They've recently seen a decline in profits and have brought us in to understand how to address this falling profitability.

I. Geographic/Market Analysis

In the first phase, the candidate needs to figure out if there is an overall market and/or geographic reason for the client's falling profits. The interviewee needs to ask if we’re seeing differences in the different markets the client serves. They should also ask whether competition is universally seeing the same falling profits that we are.

II: Market + Competitor Analysis – Part 1

II: Market + Competitor Analysis – Part 2

III. Solution

Before making a final recommendation, a strong candidate will make sure that we have covered all bases. Below are good questions for them to ask and suggested answers:

Weitere Fragen

Question: Are there any other markets you would recommend our client expand into? Why?

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