In market assessment, it is often necessary to compare the profitability of different markets. Other than, concluding from level of competition, what are the other common ways to determine the relative profitability level of different markets?
Thanks Luca very much for the detailed responses. Agree the final profit numbers are the most 'correct' benchmark. Qualitative benchmarks involves competition and the 'complexity' (but think most complex product might have higher entry barrier, thus lower competition)