Thank you for this Q&A, as it's SUCH a good example of what NOT to do.
Every project has root-cause analysis. Every project has solutions. Every profit project has revenue/cost.
So a client is going to pay millions of $ for a top-tier consultant to say to them “I know how to fix your problem. First, we'll identify it. Revenues. Costs. Then we'll analyze it. Then, we'll come up with solutions”.
Of course not! Goodbye contract. Goodbye money.
A framework is HOWyou're going to approach the problem. Through what lens will you look at problem, revenue, cost, root-cause, solutions
Here's a hint:
Can you use the same framework for McDonalds that's facing weightloss drugs versus a mom-and-pop Parisian boulangerie? Nope :)
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