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Growth strategy framework

Hi all, 

Quick question ; 

In which Growth Strategy case do we separate the framework into organic vs inorganic ? 

In most casebooks I only see the typical ; 

increase quantity; 
- Same customer
- New customers

increase price

Thanks !

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Mariana
Coach
edited on Jun 07, 2025
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Hello there,

this is a very broad question, it will depend on the type of case you get.

Usually inorganic growth (merging with another company, acquiring a competitor, or forming a strategic alliance with a partner - JV) happens considering time to market, opportunities at hand, lack of expertise, access to new markets and resources, immediate increases in market share, etc. Again, it will depend on the case.

Also, see that the organic growth you have mentioned (price * quantity) is a quantitative way to look at the problem, I suggest you to consider other types of break downs or additional layers depending on the context, e.g.: the Ansoff matrix.

Best,
Mari

Phenyo
Coach
edited on Jun 07, 2025
#1 McKinsey shortlisted candidates 2023 | Nova Top Talent | 2025 insights | McKinsey Digital & Analytics

I strongly discourage memorising “frameworks”. There is no situation in which a framework “works”. At the highest level, you won’t find cases that fits a singular framework. 

Focus on what makes sense for the specific case you are doing. Frameworks should only be used as reference for elements/themes you could consider. 

See examples of two responses candidates give and you can quickly tell who’s trying to force for a framework (assume there’s info that could suggest organic not having been useful):

Candidate A: I think we can approach this by looking at organic vs inorganic growth. For inorganic xxx…for organic xxx

Candidate B: It seems our client has little success in organically growing, I think we can approach this considering a few alternative growth approaches, namely

•xxx

•xxx

•xxx

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